Figma's CEO on his new approach to AI
Tech event season is in full swing. This week, Stripe and Figma gathered thousands of people in downtown San Francisco for their respective conferences. I caught up with Figma CEO Dylan Field after his opening keynote at Config, where he announced the most significant product expansion in the company's history.
Below, you'll find our chat about how he sees AI fitting into Figma after a rough start to integrating the technology last year, the new areas he's targeting to grow the platform, and more. And keep reading for how Meta is turning up the heat on its AI team, my thoughts about this week's OpenAI news, and more…
'Design and craft are the differentiator'
These days, it seems like Figma has the entire creative software industry in its sights.
On Wednesday, CEO Dylan Field walked onstage in front of about 8,000 people at the Moscone Center in San Francisco to announce four new products: a ChatGPT-like prototyping tool, a website builder and hosting platform, an AI-branded ad tool that's similar to Canva, and an Adobe Illustrator competitor.
The last time I interviewed Field, he was resetting Figma's internal culture after its $20 billion sale to Adobe was blocked. When we caught up after his keynote this week, I wanted to hear about his approach to expanding Figma's suite of products ahead of its planned IPO (the latter of which he refused to talk about), how his new approach to integrating AI differs from last year's approach that got Figma in trouble, and how he sees the company's new products stacking up against the competition.
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