The Wardrobe Essential Label That Took Over My Closet
I've gone through the trial-and-error of building a wardrobe with strong foundational pieces, from testing white T-shirts to experimenting with a variety of fabrications, so trust me when I tell you: Éterne has some of the best (and most comfortable) closet essentials you can find.
Founded by celebrity stylist Chloé Bartoli—whose clientele includes fashion heavyweights like Bella Hadid—Éterne was born out of a personal mission to create the kinds of pieces she could never quite find: expertly crafted, timeless staples with a luxurious finish. 'I was constantly searching for high-quality essentials that were beautifully made and perfectly tailored, and I often came up short,' Bartoli explains in an email. So, she made her own.
The brand's offerings span from lightweight cotton tees to silk camisoles, ribbed tanks, French terry sets, and now a line of swimwear—all of which are designed to feel effortless yet elevated. After months of wearing and re-wearing my Éterne staples, I can confidently say: They live up to the hype.
If you're not sure where to start, my number one piece is the Short-Sleeve Baby Tee, which is made with a mix of cotton and modal, so you can have a light, breathable top that feels ultra-soft on the skin. And apparently, I'm not the only one who loves it. Bartoli shares that it was one of her first pieces for the brand and remains a bestseller, along with its French terry sets. Even style stars like Hailey Bieber, Sofia Richie, and Irina Shayk have been spotted in this flattering favorite.
Cotton-blend shirts and loungewear aren't the only pieces the brand offers, either. With lightweight cashmere pieces that are perfect for in-between weather (or offices with a powerful air-conditioning system) and lush silk silhouettes—including day-to-night-ready dresses and trousers—it's clear that Bartoli aims to provide you with a wardrobe you don't have to overthink. And let me tell you: As someone who's been regularly reaching for her Éterne pieces over the past few months, that's exactly what will happen.
Over time, I've found that the label's designs have reigned supreme in my closet simply due to the fact that they make casual dressing feel instantly elevated. A lightweight, fitted cashmere T-shirt? Check. An ultra-soft, comfortable '90s-inspired tank? Absolutely. A ribbed-knit maxi skirt that's an easy hack for immediately looking put-together? It's all here. Éterne has mastered the art of dressing with ease.
Now, with the launch of the brand's swimwear line, Bartoli's vision feels fully realized. 'Swim has always been personal for me—I spend a lot of time by the water, and I could never quite find suits that felt both cool and classic,' she says. 'I wasn't trying to chase trends; I just wanted to create swimwear that feels elevated, easy to wear, and true to my style.' When a friend told me she was searching for the perfect black bikini, this label immediately came to mind as a recommendation, which is, without a doubt, saying something. (Of course, there are other colors like white, red, sage green, and more to choose from, too.)
Bottom line: If you're ready to elevate your closet staples, Éterne is the name to know. To get you started, shop my must-have pieces and more from Éterne, below.
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