Europe's travel boards to unite in Dubai for Discover Europe
Austria Tourism, Atout France Middle East, the German National Tourist Office GCC (GNTO), and the Spanish Tourist Office are joining forces for Discover Europe Travel Summit meets Marhaba 2025, taking place in Dubai on April 25-26.
In an exciting collaboration, two of Europe's leading tourism networking platforms, the Discover Europe Travel Summit and Marhaba Europe, will unite for the first time.
This powerful fusion brings the heart of Europe to the UAE, offering travel professionals from the GCC, Levant, and India a gateway to connect with 130 top-tier suppliers from Austria, France, Germany and Spain.
A total of 5,720 pre-scheduled meetings are planned across the two-day event.
The summit serves as a strategic hub for destination marketing organisations, hospitality providers, DMCs, and transport specialists to exchange insights, showcase new products, and build long-lasting partnerships with 150 qualified buyers from the region.
Austria's breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers.
The country's offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal.
Michael Tauschmann, Head of Markets Middle East and India at Austria Tourism, said: "Austria offers a remarkable variety of experiences that align perfectly with the preferences of GCC travellers. From the majestic alpine peaks and serene forest trails to the sparkling lakeside retreats, the country delivers authentic experiences for all. We are seeing growing interest from the region in discovering lesser-known parts of Austria, where hidden gems await. This summit gives us the ideal platform to connect with key travel experts and showcase Austria's rich and refreshing diversity."
France continues to enchant GCC travellers with its iconic landmarks, luxury shopping, and gastronomic experiences. The country's commitment to offering tailored services has enhanced its appeal among discerning visitors from the region.
Maulin Dominique, Director at Atout France Middle East, said: "France continues to appeal to GCC travellers with its blend of iconic experiences, cultural richness, and curated luxury. This summit is a valuable opportunity to strengthen our partnerships and showcase how France caters to evolving travel preferences through personalised, high-quality offerings. We are proud to join our European counterparts in presenting a unified and inspiring vision for travel to Europe."
Germany has consistently attracted GCC travellers with its rich cultural heritage, picturesque landscapes, and modern urban experiences. The country's emphasis on family-friendly attractions and seamless travel infrastructure makes it a preferred destination for both leisure and business travellers from the region.
Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, commented: "Germany is a treasure trove of cultural and natural diversity that resonates deeply with travellers from the GCC. Events like Discover Europe Travel Summit meets Marhaba 2025 allow us to connect with key regional partners and share immersive, tailored experiences. From historic routes and green getaways to family-friendly cities and premium wellness, we look forward to strengthening relationships and inspiring more visitors to discover the best of Destination Germany."
Spain has emerged as a favoured destination for GCC tourists, drawn by its vibrant culture, historic landmarks, and culinary delights. The country's diverse regions offer unique experiences, from Madrid's bustling streets to Barcelona's coastal beauty.
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