Sony Pictures Networks India to launch new movie channel on May 1
Sony Pictures Networks India
(SPNI) is expanding its presence in the Hindi movie broadcast space with the launch of
Sony MAX 1
, a new channel aimed at enhancing the movie experience for linear TV audiences across India.
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Sony
MAX 1 joins SPNI's Hindi movie cluster, alongside Sony MAX and Sony MAX 2.
Carrying the brand promise, 'Filmon ka aisa chaska, jo dekhe hakka bakka', the channel presents a mix of films curated to engage and entertain. Scheduled to go live on May 1, 2025, across
DTH and cable platforms
, Sony MAX 1 is set to become a destination for Hindi movie viewers.
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Based on the idea that films bring people together, Sony MAX 1 makes selection easier by offering a line-up across genres. From Bollywood titles and regional films to cult favorites and Hindi-dubbed Hollywood releases, the channel provides a viewing experience that combines broad reach with storytelling.
Sony MAX 1 seeks to engage every family member, whether they prefer action, drama, or old favorites. It offers a format that mirrors Indian households, where stories are shared and emotions are central.
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Tushar Shah, Chief Marketing Officer (CMO) & Business Head – Movies, Regional and Infotainment Channels, Sony Pictures Networks India (SPNI), 'With a legacy of building brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies Cluster. The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today's viewer, rooted in family sensibilities, and designed for delight.'
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