
Behind the $3.5 Billion ‘Pokémon' Deal, a Consolidation Strategy
Scopely Inc.'s $3.5 billion purchase of the hit game Pokémon Go this month is part of larger strategy to build a business through acquisitions as the video-game industry overall struggles.
Scopley's goal, according to Co-Chief Executive Officer Javier Ferreira, is to have a portfolio of successful titles that can support each other in an $178 billion industry that was essentially flat last year. While mobile games like Pokémon Go are at the core of Scopely's business, the company is developing or considering acquiring PC and console titles. Ferreira said massively multiplayer online role-playing games are 'interesting,' although he declined to say if the company was making one.

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Associated Press
7 days ago
- Associated Press
Go Fest Anywhere, Anytime with AnyTo! Win Free Global Tickets & SVIP
NEW YORK, N.Y., May 30, 2025 (SEND2PRESS NEWSWIRE) — With Volcanion debuting in Osaka on May 29, Pokémon GO Fest 2025 has officially kicked off. Trainers around the world are joining the fun. For those unable to attend in person, iMyFone AnyTo Location Changer is offering a limited-time Go Fest giveaway and exclusive discounts — join now for a chance to win free SVIP, Global Go Fest tickets, and PokéCoins. With AnyTo, you can explore the Pokémon world and enjoy Go Fest 2025 from anywhere. EVENT LOCATION & HIGHLIGHTS Pokémon GO Fest 2025 includes live events in Osaka, Paris, and Jersey City, along with a global online event on June 28-29. Trainers will have the chance to catch Volcanion, Shiny Carbink and Frigibax, complete special research, and more. HOW TO JOIN GO FEST 2025 REMOTELY Step 1: Download and launch AnyTo Visit the official AnyTo Location Changer website, download and install the desktop app, then click 'Get Started' Step 2: Connect your phone Use Bluetooth, WIFI or USB to connect your phone to your PC. Follow the on-screen instructions. Step 3: Select destination and teleport Type in or click on a Go Fest city on the map (e.g., Osaka, Paris), then click 'Move', and you're there. Grab AnyTo Go Fest Giveaway & Deals Now 1. 30%-70% OFF – Limited Time: Enjoy the lowest prices of the year — get a 1-month plan starting at just $13.49. Share Coordinates to Get SVIP: 2. Submit your favorite coordinates in the 'Vote & Win' section. 3. Win Go Fest Global Tickets + PokéCoins Share the official event poster with the hashtag #GoFestAnywhereAnytimewithAnyTo on Twitter, Facebook, or Instagram. Top 1 user on each platform (based on likes + shares): ADDITIONAL REWARDS FOR OTHERS USING THE HASHTAG: TOP SPOOFER FOR POKÉMON GO FEST 2025 AnyTo is a leading location changer for both iOS and Android, with no jailbreak or root needed. During Go Fest 2025, You can easily change your GPS location in seconds and catch rare Pokémon from anywhere in the world. ANYTO KEY FEATURES: ABOUT IMYFONE ANYTO iMyFone AnyTo is a safe and easy-to-use GPS location spoofer that supports iOS 18 and Android 15. No jailbreak or root needed. It's highly recommended by Pokémon GO players worldwide for its smooth performance, stability, and powerful features. With AnyTo, trainers can explore global events, catch rare Pokémon, and enjoy a truly free and flexible gaming experience. AnyTo x Go Fest Giveaway: AnyTo Location Changer: Instagram: X/Twitter: Facebook: NEWS SOURCE: iMyFone Keywords: Software, iMyFone AnyTo Location Changer, pokemon go fest, spoof gps, location changer, app, software, solution, tech, NEW YORK, N.Y. This press release was issued on behalf of the news source (iMyFone) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126632 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.


Business of Fashion
7 days ago
- Business of Fashion
Natura CEO Bets on Mexico as Cosmetic Maker Recovers
Natura & Co. is targeting the Mexican market in its push to boost sales as chief executive officer João Paulo Ferreira works to reinvigorate the cosmetics company after disappointing earnings at the end of last year. 'We will grow disproportionately in Mexico,' Ferreira said in an interview. Natura plans to expand its presence in the country from its current footprint of 16 stores and stands, as well as its online operation and its network of more than 500,000 beauty consultants that offer its products in the country. Ferreira declined to provide any targets for store openings. Natura is offering its entire product line, from perfumery to hair products and makeup, in Mexico but currently has just a 5.4 percent share of the market. That trails the 11.5 percent share that French rival L'Oréal holds in Latin America's second-largest economy. While the Brazilian company plans to accelerate its investment in Mexico through organic growth, the CEO didn't rule out an acquisition in the future. Ferreira, who led the Latin America division before being named to oversee the entire group in March, said his goal is to 'capture value from our own business' while laying the groundwork to resume dividend payments. Natura shares plunged 30 percent on March 14 after fourth-quarter results fell short of expectations, sparking investor criticism. The stock has pared some of those losses to trade at about $10.50 a share, down 17.7 percent so far this year. Ferreira said he's hoping to restore market confidence with a clearer strategy and financial discipline. 'The Latin America business is a cash generator and we want to minimize cash consumption,' the CEO said in New York this month. 'We don't have short-term debt — and it's relatively cheap — so in the near future we can expect dividends again.' Ferreira spent 48 hours in the US financial capital for meetings with international investors, saying his message to them was that Natura is 'back on track' under his leadership. He also detected growing interest among global money managers about its home market. 'They were keen to talk about Brazil — more than I expected,' he said. Amazon & Avon Natura is famous for using Amazon rainforest ingredients in its beauty products and is planning to announce a biodiversity research facility in the region during the COP30 summit in November. The 30th edition of the marquee United Nation climate conference will be held this year in the northern Brazilian city of Belem. Ferreira said Natura isn't on the hunt for deals in the short term, but may analyze acquisition opportunities after its Avon International unit completes the bankruptcy protection process it initiated last August. Avon 'should not burn as much cash as it burned last year, including the restructuring costs,' Ferreira said. Asked about a possible buyer for Avon, he said Natura is considering all options, including the sale of assets in parts or in a block. By Rachel Gamarski Learn more: Natura's Losses Rise to $181 Million But Margins Grow In its first-quarter results, the Brazilian beauty company's losses widened and revenue dropped, but grew margins as it continues a turnaround plan that has seen it shed Aesop and The Body Shop.


The Verge
30-05-2025
- The Verge
Nintendo's Switch era took Pokémon collecting to the next level
Though the first Nintendo Switch era of Pokémon games was undeniably rocky at times, it brought the series' trading and organization systems into a new level of maturity. It wasn't always easy to complete Pokédexes in remakes like Brilliant Diamond and Shining Pearl and new entries like Sword and Shield. But those games helped The Pokémon Company create a more seamless way to move your monsters from one title to another, or swap them with friends. And with the Pokémon franchise about to make its big debut on the Switch 2 with the cross-generation game Pokémon Legends: Z-A, it feels like The Pokémon Company is getting ready to take the trading system to the next level. In the Pokémon games, filling up your Pokédex has always been an exercise in patience, planning, and understanding that Nintendo and The Pokémon Company want you trading with other players rather than trying to catch 'em all on your own. The games' trading mechanics evolved as the series jumped from the Game Boy to new hardware. By Generation IV (the DS games), players could swap monsters remotely over the internet without needing to use wired link cables. And after years of many legendary and mythical pokémon only being obtainable through in-person events, The Pokémon Company and Game Freak used Pokémon 's Generation V to introduce a serial code redemption system that made snagging super-rare monsters infinitely easier. Bringing pokémon you first caught on older titles like the GBA's Pokémon Emerald up to more modern ones like the 3DS's Ultra Sun was still a very tedious process. But with each generation of games, The Pokémon Company was clearly building out a digital system that allowed players to experience their Pokémon adventures as one massive, continuous journey. That project continued in the Switch era with 2018's Let's Go games, 3D remakes of Pokémon Yellow that featured new mechanics inspired by Pokémon Go. It was wild to see Nintendo using a console title to capitalize on the success of a mobile application. But the way the Let's Go games connected with Pokémon Go and the Pokémon Home cloud storage service spoke volumes about Nintendo and The Pokémon Company's vision for the franchise's future. Like the 3DS's Pokémon Bank and Poké Transporter companion applications, Pokémon Home gave players an online space to stash their 'mons and a way to move them between games. Home's ability to connect with Bank made it useful for longtime fans looking to keep their favorite monsters with them. But the application was also clearly meant to help newer players — people drawn to the franchise by games like Scarlet / Violet and Legends: Arceus — start building collections that would keep them invested (both emotionally and financially) in the series. By requiring subscriptions, Pokémon Home and the Switch Pokémon games' online features helped Nintendo come into its own as a services company. Since Nintendo Switch Online's launch in 2018, Nintendo has sweetened the deal by gradually adding more of its classic games to the service, along with other features, like a streaming music app. It's been a little frustrating to watch the company choose not to put most of its older pre-DS Pokémon games online. But much like Nintendo and The Pokémon Company's tradition of making it impossible to complete the Pokédex without having access to both versions (e.g., Red / Blue) of the same game, this has felt like a calculated movie on the company's part to keep players thinking about spending more money. Especially with Pokémon Go and the various Switch remakes in the mix, Nintendo and The Pokémon Company built out an ecosystem of modern games that give players a way to catch virtually every single one of the franchise's creatures. And while none of the past Switch games have been focused on cataloging all the pokémon, that feels like something that could change as Pokémon moves to the Switch 2. Like Arceus before it, Legends: Z-A (a Switch game that's also getting a Switch 2 edition) will likely feature a limited selection of 'mons in order to put more focus on new gameplay mechanics and a fresh story. But as the Switch 2 becomes Nintendo's flagship platform, we could and arguably should see the Pokémon series evolve in some surprising ways. Legends: Z-A looks like a significant upgrade from Scarlet / Violet, but the franchise's potential to change more radically feels like something Nintendo has to be thinking about as it prepares for the next generation of mainline (rather than spinoff) games developed specifically for the Switch 2. Something as simple as bringing the classic games to NSO with Pokémon Home compatibility would make buying into the larger ecosystem with its various subscriptions a much more interesting prospect. It would be a huge win for Pokéfans still hanging out on the original Switch, and it would make upgrading to the Switch 2 feel even more like following the franchise into the future.