‘Fresh deliveries every day': Festival Foods planning for wave of customers during NFL Draft

Yahoo

28-02-2025

SUAMICO, Wis. (WFRV) – Grocery stores are used to the large crowds at peak times of the year, whether it's sports fans preparing for their tailgate or barbecue or families hosting a gathering.
But nothing will be quite like the crush of shoppers during the NFL Draft.
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'First night's probably about 250, 300,000 from forecasts we've seen in the past. It will be busier than an average Packer home game,' Suamico Festival Foods assistant store director Seth Petersen said. 'Whether you're catering or looking for party items like taco trays, fruit trays, vegetable items, we'll have all that stuff in stock, ready to go.'
Petersen says that his team has been planning for the draft for nearly a year, and will be leaning on the flexibility of their vendor partners during the big week.
'We're very fortunate to have good vendor partners, and we've been planning for months, if not a year, taking a look at the needs of the business, what we'll need,' he said. 'We've been working on production plans for months, if not a year, to prepare for this event. So we have great plans to be fully prepared and in stock with our freshest quality items.'
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Petersen's staff will be ready to have all hands on deck, and fresh produce items need to be delivered
'We get fresh deliveries every single day. So that won't change during the draft, it'll just increase,' Petersen said. 'Fortunately the whole team is eager and excited to be ramped up for that week. We expect traffic to be early and often, as folks prepare for the draft and form that plan.'
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Festival Foods staff will also welcome visitors with burgers and brats, ideally outside, weather-permitting.
'Hopefully we're able to bring out the Festy burgers and Oktoberfest brats, but whether it's firing up the grills or ovens, we'll have everything you need,' Petersen said. 'Whether it's products here from Green Bay or across Wisconsin, we have local partnerships with those vendors and they're excited to showcase their products.'
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