GU Announces New Clothing Line "UG" from UNDERCOVER / Jun Takahashi
Debuting Friday March 14, 2025
NEW YORK, Feb. 28, 2025 /PRNewswire/ -- GU, a UNIQLO sister brand and part of the Fast Retailing Group, announces the launch of "UG", a brand new line in partnership with UNDERCOVER, launching Friday, March 14, 2025.
The new "UG" line aims to further enhance the GU brand, and elevate the initiatives between GU and UNDERCOVER to a new stage by involving the UNDERCOVER team led by Jun Takahashi in the entire production process, from the design of items to the product fitting and creation of key visuals. By forming partnerships with leading designers around the world to develop better products, learning about their commitment to craft and ways of thinking about manufacturing, GU hopes to offer products that allow everyone around the world to enjoy fashion freely.
This new product line is based on the concept of "SILENT/NOISE," offering playful designs and unstructured styling that bring a slight sense of discomfort and surprise to everyday fashion. With exceptional design sense and quality, these items can be easily coordinated with pieces from outside the collection, while also providing the practicality of convertible designs that allow each piece to be worn in several different ways, all at a GU price.
The first collection is a playful reinterpretation of GU staples such as sweatshirts, utility pants, and broadcloth shirts, including the unique "fang camouflage" pattern typical of UNDERCOVER, as well as inside-out and cut-off designs. The lineup also includes products unique to this collection, such as an oversized matching two-piece outfit using new materials developed through collaboration, and items with graphics drawn by Jun Takahashi with the motif of the fictional "Noise Burger Shop" hamburger shop.
The first drop for Spring/Summer 2025 will be available globally at GU stores and online at gu-global.com on March 14, 2025, with the second collection launching Friday, April 18, 2025.
Full details on the UG collection can be found at gu-global.com.
UG Spring/Summer 2025 Collection
Sales period: March 14, 2025 (Friday)
* The second collection will be available at all stores Friday, April 18.
Store availability: GU NY SOHO store and the gu-global.com online store
No. of items: First collection: MENS 19 styles
Second collection: MENS 8 styles
Price range: $5.99 to $69.99
About GU:
GU (pronounced as the letters "G" and "U") was established in 2006 as a sister brand of UNIQLO and currently operates approximately 470 stores in Asia, mainly in Japan and has e-commerce sites in Taiwan, Hong Kong and Japan. Derived from the Japanese word for "Freedom", GU offers a dynamic range of contemporary apparel designed to meet the evolving tastes of modern consumer's. With a focus on affordability and trend-driven styles, GU aims to provide high-quality fashion that is accessible to a broad audience. The brand's collections are characterized by their versatility and cater to various occasions and personal styles. GU leverages Fast Retailing's extensive supply chain to ensure rapid turnaround times from design to retail. This approach allows GU to stay ahead of fashion trends and to consistently deliver fresh, relevant products to the market.
About Undercover / Jun Takahashi:
Founded by designer Jun Takahashi in 1990, UNDERCOVER gained popularity in the underground Tokyo scene for its unique fusion of street fashion, art, and music subcultures. The brand later expanded into high-end fashion and presents their collections at Paris Fashion Week. Over the last 30+ years, Undercover has achieved global recognition and maintained strong acclaim among fashionistas by always keeping its unique view of the world at its core.
For media queries, please contact:FACTORY PRgu@factorypr.com Tel. (212) 941-9394
View original content to download multimedia:https://www.prnewswire.com/news-releases/gu-announces-new-clothing-line-ug-from-undercover--jun-takahashi-302388801.html
SOURCE GU
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Upturn
a day ago
- Business Upturn
How anime is shaping global pop culture: Top trends to watch in 2025
Anime is no longer confined to Japan or niche fandoms—it has become a significant driver of global pop culture. With its unique blend of artistic expression, storytelling, and emotional resonance, anime has captured the imaginations of millions worldwide. The last decade has seen exponential growth in anime's international appeal, powered by streaming giants like Netflix and Crunchyroll, increased accessibility, and a surge in global events celebrating anime culture. As we step into 2025, the trends indicate that anime will continue to weave itself deeper into the fabric of global culture. From influencing fashion runways in Paris to inspiring blockbuster Hollywood films, anime's footprint is undeniable. Not only does it impact entertainment, but it also shapes music, gaming, social media, and even lifestyle trends. These trends range from technological advances in animation, cross-cultural collaborations, and evolving storytelling styles to the rising prominence of virtual influencers and the blending of anime aesthetics into mainstream media. Understanding these trends provides a glimpse into the future of global entertainment and cultural exchange fueled by anime. Whether you're a longtime fan or new to the medium, the year ahead promises exciting developments that will transform how anime is produced, consumed, and celebrated worldwide. Let's dive into the key trends shaping anime's global revolution in 2025. Streaming Platforms Are Powering Anime's Global Reach The rise of streaming platforms like Crunchyroll, Netflix, and Amazon Prime has revolutionized anime's accessibility. No longer limited to physical media or regional broadcasts, anime is now instantly available to viewers worldwide. This democratization has led to a surge in international fanbases, which in turn fuels demand for more diverse and globally appealing anime content. In 2025, expect streaming services to continue investing heavily in anime, commissioning original productions and securing exclusive rights to popular series. Netflix's collaboration with iconic studios like Studio Ghibli and Kyoto Animation exemplifies this trend. Such partnerships not only boost production quality but also ensure anime stories resonate with a global audience. Moreover, simultaneous releases of new episodes worldwide—known as simulcasts—help reduce piracy and keep fans engaged in real-time discussions online, strengthening the global anime community. Cross-Cultural Collaborations and Global Storytelling Anime is increasingly becoming a collaborative platform where Japanese creators work with international talent. These partnerships broaden the creative horizon and diversify storylines, appealing to a wider demographic. A notable example is the increasing influence of Western writers, artists, and musicians contributing to anime projects. The fusion of Eastern and Western narrative styles results in fresh, genre-blending content. This trend reflects the global nature of modern storytelling, where cultural boundaries blur to produce universally compelling narratives. As we move into 2025, expect to see more projects born from cross-cultural cooperation, expanding anime's thematic and stylistic range. Anime Influences Fashion and Lifestyle Trends Worldwide Anime's visual style and characters have a profound impact on global fashion. From Harajuku streets in Tokyo to Paris fashion weeks, anime-inspired designs are becoming mainstream. Brands collaborate with anime franchises to release limited edition collections, merging streetwear with iconic anime aesthetics. In 2025, the influence of kawaii culture and anime-inspired fashion is expected to grow further. Social media platforms like Instagram and TikTok amplify these trends, where influencers showcase anime-themed looks and cosplay as lifestyle statements rather than mere fan activities. Moreover, anime cafes, themed pop-up stores, and merchandise collaborations in major cities fuel this lifestyle trend, making anime a cultural force beyond the screen. Technological Innovations in Anime Production Advances in technology are reshaping how anime is created. AI-assisted animation tools, virtual reality (VR), and augmented reality (AR) are pushing creative boundaries. AI helps streamline labor-intensive tasks, allowing animators to focus more on artistic storytelling. VR anime experiences, where viewers can immerse themselves in anime worlds, are gaining traction. These immersive narratives elevate audience engagement to new heights. In 2025, expect to see more anime integrating VR and AR, creating interactive experiences that blend traditional storytelling with cutting-edge tech. The Rise of Virtual Influencers and VTubers VTubers—virtual YouTubers—are an extension of anime's cultural influence into digital social spaces. These anime-style avatars, controlled by real people, have exploded in popularity, especially among younger audiences. They blur the lines between anime fandom, content creation, and digital celebrity culture. In 2025, VTubers will continue to grow, supported by improved motion capture technology and expanding into new platforms. Many major companies and studios are backing VTuber talent, signaling their importance in the future of digital entertainment. Diverse and Inclusive Storytelling Anime is embracing diversity more than ever. Stories featuring underrepresented voices, complex female protagonists, and LGBTQ+ characters are gaining prominence. This inclusivity reflects global social progress and broadens anime's appeal. Titles like Given , Yuri!!! on Ice , and Wonder Egg Priority paved the way for more nuanced portrayals of identity and relationships. In 2025, expect this trend to deepen, with studios taking bold creative risks that mirror contemporary social realities. Music and Anime: A Symbiotic Relationship Anime and music industries are intertwined, with anime soundtracks and theme songs often becoming chart-topping hits. J-Pop, Vocaloid, and rock bands frequently collaborate with anime productions. The year 2025 will see further innovations such as live virtual concerts featuring anime characters or VTubers, blending music performance with anime fandom. Collaborations with global pop stars incorporating anime aesthetics are also on the rise, expanding the genre's reach. Anime's Influence on Video Games and Esports Video games inspired by popular anime have a huge international following. The integration of anime art styles and narratives into games creates immersive experiences for fans. Esports tournaments often feature anime-themed games, drawing massive audiences. The crossover between gaming and anime fandom continues to deepen, creating dynamic communities and expanding the cultural influence of anime. In 2025, expect tighter collaborations between game developers and anime studios, creating seamless cross-media storytelling. Conclusion: Anime's Expanding Cultural Footprint Anime's journey from a Japanese subculture to a global pop culture powerhouse is a remarkable story of creative evolution and cultural exchange. In 2025, anime's influence will only grow stronger across entertainment, fashion, technology, and lifestyle. The blending of global talent, technological innovation, and diverse storytelling promises exciting new directions for anime. As fans worldwide engage with anime on more platforms and through innovative formats, the medium will continue to inspire and shape global culture. For anyone looking to understand the future of entertainment and pop culture, watching how anime evolves and spreads its influence is essential. The coming year will be a fascinating chapter in anime's ongoing global revolution.
Hypebeast
a day ago
- Hypebeast
A.P.C. Celebrates Japanese Food With "Gourmet Japonais" Apparel Collection
Summary a Japan-exclusive collection inspired by Japanese food culture. The capsule features a series of standard fit T-shirts, caps and a tote bag — all of which feature iconic Japanese food. The trio of white T-shirts are designed with graphics of onigiri, edamame and what looks to be rice dumplings, assisted by the A.P.C. Japon logo right below. Meanwhile, the navy blue newsboy cap follows the same onigiri graphic in white. Closing it out are a duo of navy blue and green tote bags featuring either the rice dumplings or the edamame design. Check out the collection above. The A.P.C. 'Gourmet Japonais' collection is available now on theofficial webstoreand A.P.C. stores.
Hypebeast
2 days ago
- Hypebeast
H.Lorenzo Taps Kapital for 40th-Anniversary Baseball Tee
celebrating 40 years of business with a new collaboration with long-time collaboratorKapital. The Los Angeles-based retailer has teamed up with the Japanese apparel label to create a baseball shirt that reimagines Americana. The athletic top features embroidered Kapital Kountry and branding, contrast piping, and a large number '40' stitched across the back. With a relaxed fit, the design is intended to be worn oversized. 'From the early days of stocking Kapital in our stores to co-hosting landmark moments like the 'Kapital Sings Bob Marley Talkin' Blues' launch in 2019, our bond has always been personal — one of loyalty, creativity, and kinship,' said. Kapital baseball tee is now available to shoponlineand at Los Angeles store, located at 8700 Sunset Blvd. The design is priced at $594 USD. Take a look at the piece in the gallery above.
