Jack & Jones collaborates with Smiley for streetwear inspired collection
Apparel label Jack & Jones has launched a limited-edition streetwear collection in collaboration with Smiley World, featuring manga-inspired graphics, oversized fits, and bold colours. The capsule is has gone live across Jack & Jones stores in India and on its direct to customer e-commerce store.
Described by the label as a head-turning drop, the collaboration emphasises individuality and style expression, the brand announced in a press release. The pieces are designed for everyday wear while also appealing to fashion-forward shoppers active on social media. Jack & Jones confirmed that the launch is part of a limited run.
The collection includes oversized shirts, graphic t-shirts, sweatpants, caps, and sliders, all designed with distinctive back-prints and mood-led colour palettes. Standout pieces include oversized shirts featuring manga artwork and monochrome print caps. The design approach draws from anime aesthetics, combining grunge-inspired tones with statement elements aimed at digital-first consumers.
Jack & Jones, part of Danish fashion company Bestseller, currently operates 101 exclusive brand outlets and 543 shop-in-shops across India. The brand offers a full range of denim, casualwear, sportswear, footwear, and accessories, with an emphasis on accessible urban fashion for men. Bestseller India also markets other labels including Vero Moda, Only, and Selected Homme, and is present in over 1,500 shop-in-shops nationwide.
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