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Meghan Markle finally addresses As Ever trademark drama & blames ‘word salad' for rebrand on new podcast

Meghan Markle finally addresses As Ever trademark drama & blames ‘word salad' for rebrand on new podcast

The Sun22-04-2025

MEGHAN Markle has broken her silence on the drama surrounding her As Ever trademark on her new podcast.
Speaking on Confessions of a Female Founder, Meghan revealed she 'secured' the trademark back in 2022.
She said: "I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting.
"You remember, I said, 'I like American Riviera as an umbrella,' and then be able to have verticals beneath it. And maybe have the 'Orchard' really small. But when that's not feasible … suddenly it became this word salad. I didn't love that so much.
"I was like, 'OK, let's go back to the thing that I've always loved. Let's use the name that I protected for a reason that had sort of been under wraps'.
"And then we were able to focus in the quiet and put our heads down and build on something that no one was sniffing around to even see about. It was really just helpful to have that quiet period."

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EXCLUSIVE Revealed: How Harry is the 'spare in his relationship' as the prince struggles to carve out a career for himself following the Sentebale debacle
EXCLUSIVE Revealed: How Harry is the 'spare in his relationship' as the prince struggles to carve out a career for himself following the Sentebale debacle

Daily Mail​

time4 hours ago

  • Daily Mail​

EXCLUSIVE Revealed: How Harry is the 'spare in his relationship' as the prince struggles to carve out a career for himself following the Sentebale debacle

It was widely seen as the charity perhaps closest to Harry's heart when he founded Sentebale in 2006 when the prince was just 22 years old. The charity - which helps children and teenagers tackle HIV or AIDS diagnoses - was after all named after the Sesotho word for 'forget-me-not' in reference to Princess Diana 's favourite flower and her much praised charity work during her life. But now Prince Harry finds himself no longer part of the charity he spent nearly 20 years building after he dramatically parted ways with Sentebale. The charity's chair Dr Sophie Chandauka made several damaging claims against the Duke and Duchess of Sussex, calling their brand 'toxic' and accusing Harry of 'harassment and bullying at scale' - a claim that is denied. This followed claims that Meghan Markle disrupted the Sentebale charity polo match in Spring last year when she turned up at short notice alongside tennis legend Serena Williams. The duchess had originally said she would not be attending. Speaking to MailOnline, royal expert Richard Fitzwilliams said that Harry's struggles to carve out a career for himself, coupled with Meghan's own 'ruthless' ambitions, have meant the prince has found himself 'the spare' in their relationship. Richard said that Meghan has ambitions to become a billionaire with her various projects including TV and investing in start-ups, but Harry lacks the same 'ruthlessness'. Dr Sophie Chandauka, the chair of Sentebale. Dr Sophie made several damaging claims against the Duke and Duchess of Sussex, calling their brand 'toxic' 'Harry is increasingly finding himself as the spare in a relationship with Meghan which undoubtedly involves mutual affection, but where their priorities differ widely.' He said that Harry's comfort zone is his charity work, and this is the direction in which he naturally finds himself leaning. 'Invictus means a lot to him, it was a joy to see him at the WellChild Awards last year. He genuinely enjoyed being with the children, it seemed as though the "old Harry" was temporarily back,' he said. However, he cautioned that the duke has made a 'large number of mistakes'. These include his 'angry and resentful half-hour interview with the BBC after he lost his court case over security and his ill-judged memoir Spare'. Richard added: 'However, though often emotional, he lacks Meghan's ruthlessness, which was so apparent in the Oprah interview.' Although The Mail On Sunday revealed in May that Prince Harry is planning to launch his own as-yet-undisclosed commercial venture in the next few months, he remains focused on his charity work. Harry is still involved heavily with the Invictus Games and the foundation that supports the tournament as well as the HALO Trust - a charity working to remove landmines, which Princess Diana was supportive of. The Duke of Sussex also launched more new projects in recent years including an eco-travel campaign through his non-profit Travalyst, aimed at encouraging sustainable travel. Harry with Sentebale in 2006. The charity - which helps children and teenagers tackle HIV or AIDS diagnoses - was named after the Sesotho word for 'forget-me-not' in reference to Princess Diana's favourite flower and her much praised charity work during her life In November 2023 he became the global ambassador for Scotty's Little Soldiers - a charity that cares for children whose parents died while serving in the armed forces. Earlier this year, Harry had his most high-profile fallout with a former charity to date when he, alongside Prince Seeiso of Lesotho, resigned from their roles as patrons of Sentebale. This followed a dispute between the charity's trustees and Dr Sophie - the charity's chair. Harry and Dr Sophie's working relationship had been in trouble for some time but it was only after the duke announced he was stepping down that an excruciating video showing Meghan Markle moving the Sentebale chief away from her husband took on new importance. It was claimed the polo event was gatecrashed by the former Suits star with Serena Williams and a Netflix crew in tow. The Duchess of Sussex seemingly forced Dr Sophie Chandauka to duck under the trophy as Harry celebrated the Royal Salute Polo Challenge in Wellington, Florida, in support of Sentebale's work. Moments before, Meghan had kissed her husband to celebrate his win – with a Netflix camera crew there to capture the moment for his TV series on polo. The footage of Meghan and Dr Sophie with Harry at the centre has been watched millions of times online in the past year but is being viewed again in a new light after Dr Sophie's bombshell interview with Sky News where she discussed the notorious clip. Speaking to Sky News' Trevor Phillips, Dr Sophie recalled the chaotic event, telling him: 'We would have been really excited had we known ahead of time [Meghan was coming], but we didn't. 'And so the choreography went badly on stage because we had too many people on stage. The international press captured this, and there was a lot of talk about the duchess and the choreography on stage and whether she should have been there and her treatment of me. 'Prince Harry asked me to issue some sort of a statement in support of the duchess, and I said I wouldn't. 'Not because I didn't care about the duchess, but because I knew what would happen if I did so, number one. And number two, because we cannot be an extension of the Sussexes.' While Harry's own career aspirations may appear rudderless at the moment, Meghan's appear more ambitious than ever with the former Suits actress reportedly hoping to become a billionaire. As for her hopes of reaching this goal, Richard said that her public image could be problematic. 'Her declining popularity in the United States is partly due to the bullying allegations which have dogged her though she strongly denies them, and partly because, as was pointed out by critics of her With Love, Meghan cookery show, she is too self-obsessed,' he explained. Speaking to MailOnline, royal expert Richard Fitzwilliams said that Harry's comfort zone is his charity work, and this is the direction in which he naturally finds himself leaning 'She should take advice from the infamous but pragmatic 16th century diplomat Nicolo Machiavelli who wrote 'It is not necessary that a prince (in her case a princess) be just. It is very necessary that he (she) appear to be'. 'The talent isn't there, the ambition is boundless, the self-love infinite and it shows far too obviously. The novelty has worn off, too. If you preach love but rubbish the royal family, which you married into, you might not make the fortune you seek!' Indeed, Meghan does appear to have focused much of her energy on her solo business projects in recent years. In March 2024, she soft-launched American Riviera Orchard before changing the company's name to As Ever. Announcing the new venture, Meghan said: 'This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish - food, gardening, entertaining, thoughtful living, and finding joy in the everyday.' The food products sold by the brand include an assortment of teas, edible flower sprinkles and a £20 jar of honey. Meghan has also invested in a number of companies including the vegan coffee brand Clevr Blends and haircare line Highbrow Hippie. She has also invested in asset manager Ethic, which focuses on sustainable investments. Harry and Meghan signed a lucrative £18million deal with Spotify in 2020. However, despite appearing to be a joint venture, the only show they produced was hosted by Meghan. In the series, titled Archetypes, Meghan interviewed various celebrities from Serena Williams to Paris Hilton. The deal was 'mutually ended' in June 2023 with sources claiming the music streaming giant did not see a enough content to warrant the full payout. Earlier this year, the duchess launched her Confessions of a Female Founder with Meghan podcast which saw her chat with female business owners from an array of successful companies. In a slight career change, Meghan also penned a children's book in 2021 titled The Bench. The book follows the relationship of a father and son through the eyes of the mother. It received mixed reviews from critics. In their television projects, Harry and Meghan have kept a much more united front but even so the couple do now appear to be doing much more separate projects. Although an official figure was never announced, Harry and Meghan's deal with Netflix was allegedly worth around £80million and has seen the couple produce multiple shows. Harry's brief cameo at the end of Meghan's Netflix lifestyle programme. A source from the show has since reported that neither Harry nor their children will appear in the next season of the show In 2022, the first Netflix series about the Sussexes was released aptly named Harry and Meghan. In their television projects, Harry and Meghan have kept a much more united front but even so the couple do now appear to be doing much more separate projects. Although an official figure was never announced, Harry and Meghan's deal with Netflix was allegedly worth around £80million and has seen the couple produce multiple shows. In 2022, the first Netflix series about the Sussexes was released aptly named Harry and Meghan. While it holds the record for the biggest debut for a Netflix documentary it received mixed reviews. The pair were also executive producers on the Polo sports documentary series which followed athletes at the US Open Polo Championship. In 2023, Meghan did not join Harry as an executive producer on the Heart of Invictus series, although the duke and duchess did appear together during the show. Meghan's first major solo television project was her lifestyle programme called With Love, Meghan which saw the duchess team up with a number of famous guests to cook and create homeware products. Harry was almost entirely absent from the series aside from a very brief cameo in the last episode.

Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says
Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says

Scottish Sun

time17 hours ago

  • Scottish Sun

Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THE Duchess of Sussex hiding her children's faces is a money-making scheme, according to a royal expert. The Sun's Royal photographer Arthur Edwards accused Meghan Markle of "exploiting" her kids after posting rare footage of them at Disneyland last week. Sign up for Scottish Sun newsletter Sign up 5 The ex-Suits actress covered up both Archie and Lilibet's faces Credit: Instagram 5 Some photos were angled to only show the back of the children Credit: Instagram 5 She has been accused of "exploiting" her kids with the footage Credit: Instagram Meghan posted a montage of her family as they went to the Californian theme park to celebrate Lilibet's fourth birthday. The video on Instagram showed both her and Prince Harry beaming as they tackled various rides and sported Mickey Mouse ears. But the ex-Suits actress covered up both Archie, five, and Lilibet's faces with emojis and purposefully took other shots angled from behind. She captioned the video: "Thank you @disneyland for giving our family two days of pure joy!" The Sun's Royal photographer Arthur Edwards slammed Meghan's post as a "money-making scheme". Speaking on The Sun's Royal Exclusive show, he said: "I don't know why we can't see the children's faces. "I think she's obviously got some sort of scheme there where she might want some money ties on one day, I don't know. "But those children, I feel sorry for them really. I mean, they've got cousins here, they're never going to meet and never going to play with. "There's palaces here and castles here that they could enjoy as well and spend summer holidays with their cousins. I feel really sorry for them, cooped up in that place. "Will we ever see their faces? I don't know, maybe one day she'll produce a calendar or something of her children's faces and that'll be sort of another Meghan special." The footage starts with Lilibet excitedly dragging her dad through the park entrance before she is given a special greeting by a Disney princess. Next, the whole family are seen on a log flume and then the four-year-old appears on a Dumbo ride. It was reminiscent of photos taken of the Duke when he was eight and his mother Diana took him and William to Walt Disney World in Florida in 1993. The trio also took a trip to UK-theme park Alton Towers the following year. Chris Ship, ITV Royal Editor, added: "If you want to put your kids on social media, that's absolutely fine, you're taking that responsibility as a parent. "You've also got every right to keep them private and not put them on. "I just don't really like this, here's a picture of my kid, I'm going to put a big emoji over their face so you can't see because that's me protecting their privacy. "I'd rather not see them at all, if you want to protect them, rather than show them the corner of their ear in a photo." 5 Meghan Markle posted this cute snap for Lilibet's birthday Credit: instagram/meghan

Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says
Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says

The Sun

time17 hours ago

  • The Sun

Meghan hiding her kids' faces is a scheme, she'll be making money from the big reveal in no time, expert says

THE Duchess of Sussex hiding her children's faces is a money-making scheme, according to a royal expert. The Sun's Royal photographer Arthur Edwards accused Meghan Markle of "exploiting" her kids after posting rare footage of them at Disneyland last week. 5 5 5 Meghan posted a montage of her family as they went to the Californian theme park to celebrate Lilibet's fourth birthday. The video on Instagram showed both her and Prince Harry beaming as they tackled various rides and sported Mickey Mouse ears. But the ex-Suits actress covered up both Archie, five, and Lilibet's faces with emojis and purposefully took other shots angled from behind. She captioned the video: "Thank you @disneyland for giving our family two days of pure joy!" The Sun's Royal photographer Arthur Edwards slammed Meghan's post as a "money-making scheme". Speaking on The Sun's Royal Exclusive show, he said: "I don't know why we can't see the children's faces. "I think she's obviously got some sort of scheme there where she might want some money ties on one day, I don't know. "But those children, I feel sorry for them really. I mean, they've got cousins here, they're never going to meet and never going to play with. "There's palaces here and castles here that they could enjoy as well and spend summer holidays with their cousins. I feel really sorry for them, cooped up in that place. "Will we ever see their faces? I don't know, maybe one day she'll produce a calendar or something of her children's faces and that'll be sort of another Meghan special." The footage starts with Lilibet excitedly dragging her dad through the park entrance before she is given a special greeting by a Disney princess. Next, the whole family are seen on a log flume and then the four-year-old appears on a Dumbo ride. It was reminiscent of photos taken of the Duke when he was eight and his mother Diana took him and William to Walt Disney World in Florida in 1993. The trio also took a trip to UK-theme park Alton Towers the following year. Chris Ship, ITV Royal Editor, added: "If you want to put your kids on social media, that's absolutely fine, you're taking that responsibility as a parent. "You've also got every right to keep them private and not put them on. "I just don't really like this, here's a picture of my kid, I'm going to put a big emoji over their face so you can't see because that's me protecting their privacy. "I'd rather not see them at all, if you want to protect them, rather than show them the corner of their ear in a photo." 5 5

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