
Influencers create brands
Top
Indian social media influencers
are now brand owners. They are moving from creating content to selling products. This shift is happening in beauty, fashion, and other sectors. Influencers are starting their own businesses. This evolution creates new opportunities. It also unlocks value for both influencers and consumers. The trend marks a significant change in the
retail landscape
.
Indian social media influencers are transitioning from
content creation to brand ownership
in sectors like beauty and fashion. This shift represents a natural progression that could potentially generate new
economic opportunities
.
India's leading social media influencers are now launching their own brands. These brands span across beauty, fashion, and other sectors.
"The
influencer-to-founder
story is a natural evolution that can unlock new value."

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mint
27 minutes ago
- Mint
From studying in New Zealand to settling down there—an Indian student's journey
Siddharth Thyagaraj, an automation specialist with a company in New Zealand, is now a permanent resident of that country. Thyagaraj went to New Zealand in 2020 for a Master's degree in information technology project management. After he completed the programme, in about nine months, he applied for New Zealand's post-study work visa, which is given for a period of three years after obtaining a graduate or postgraduate degree from a New Zealand university. From student to permanent resident Thyagaraj was previously employed with Accenture Plc. in India, which helped him land a job in New Zealand shortly after graduation. This allowed him to transition from his post-study work visa to a residency visa that came with employment in the country. The residency visa category expired after 2022 (its closest equivalent currently is the skilled migrant category visa). After two years on the residency visa, Thyagaraj applied for and got a permanent residency visa (similar to the US's green card). 'Life in New Zealand is quiet, comfortable, and organised. The flip side for Indian students is the very small job market here," he said. 'You can get a job in a few sectors like logistics, IT and farming, but it's a very small market. For instance, the company I used to work for in India has a New Zealand office with just one-tenth the staff. You may not see fast career growth from a small market like this one," he added. Cost of studying in New Zealand Thyagaraj, who secured a ₹3 lakh scholarship, paid about 40,000 New Zealand dollars in tuition fee and spent another 10,000 NZD on living expenses and rent as a student, adding up to about ₹26 lakh. He estimated that a student would have to spend about ₹40 lakh today on fees for a similar course, accommodation, and living expenses. However, students can take up part-time work to offset some of the costs. International students in New Zealand are permitted to work part-time for up to 20 hours per week. At a minimum wage of 23 NZD per hour, a student can earn up to 1,800 NZD per week (pre-tax), or about ₹93,000. According to financial services firm Zinc Money, for students pursuing postgraduate STEM (science, technology, engineering, and mathematics) or management programmes in New Zealand, the average tuition fee is about $23,000 per year, or about 39,000 NZD. Visas and immigration After graduating from a New Zealand university, students become eligible for a 3-year post-study work visa. From this, they can transition to the migrant category visa category, which generally requires six eligibility points. Students graduating from a New Zealand university get four points, or five points for a Master's degree. The balance points can be earned by working in New Zealand for 1-2 years on the post-study work visa. After 2 years in the skilled migrant visa category, individuals can apply for permanent residency in New Zealand. Salaries and expenses Thyagaraj estimated annual starting salaries in the information technology sector or similar white-collar employment to be in the 50,000-55,000 NZD range ( ₹26-28 lakh), rising to 200,000 NZD (about ₹1 crore) in a few years. New Zealand's highest tax rate of 33% for salaried employees kicks in at a salary of 78,000 NZD. Thyagaraj currently pays about 2,000 NZD in monthly rent for a 2-bedroom apartment, which he shares with his wife and brother-in-law. Monthly expenses claim another 3,500-4,000 NZD. Healthcare is free, but comes with significant waiting to get treatment, he adds. Thyagaraj invests his savings in US index funds as well as fixed and recurring deposits in New Zealand and India. He has also bought real estate in Coimbatore, his native city in India. Buying a house in New Zealand is expensive, he said, with an average 2-bedroom apartment costing the equivalent of about ₹4 crore.


News18
27 minutes ago
- News18
Hera Pheri 3 Producer Thanks Akshay Kumar, Sajid Nadiadwala For Paresh Rawal's Return
Last Updated: Firoz Nadiadwala confirms Hera Pheri 3 with Akshay Kumar, Suniel Shetty, and Paresh Rawal. He thanks Sajid Nadiadwala and Akshay for reuniting the iconic trio. The chaos, the nostalgia, and the unmatched comic timing of Hera Pheri are all set to return—with the original trio intact. One of Indian cinema's most beloved franchises, Hera Pheri 3, is back on track after a brief rollercoaster. Just months after Paresh Rawal sent shockwaves across the internet by announcing his exit from the film, the actor has now officially rejoined the cast, restoring the much-loved trifecta with Akshay Kumar and Suniel Shetty. Earlier this year, reports confirmed that veteran director Priyadarshan—the man behind the first film—would helm the third installment, with shooting expected to begin by the end of 2025. But fans were left heartbroken in May when Rawal pulled out of the project, triggering uncertainty around the reunion. Now, that heartbreak has turned into celebration. In a heartening twist, producer Firoz Nadiadwala has revealed that the reunion was made possible by none other than Sajid Nadiadwala and Ahmed Khan, who personally intervened to resolve creative and interpersonal differences between the team members. 'With the love, respect, and kind guidance of my brother Sajid Nadiadwala and Mr. Ahmed Khan, the Hera Pheri family is back together," shared Firoz. 'Sajid put in a lot of personal time and effort—over several days—to mend things. We share a bond of over 50 years." Firoz also acknowledged Akshay Kumar's key role in reviving the film. 'Akshay ji has been nothing but kind, affectionate, and supportive. We've had a strong bond since 1996. He didn't think twice about sitting down with his childhood friend Sajid to sort things out." The reunion was a full-circle moment, with Suniel Shetty, Paresh Rawal, and Priyadarshan also expressing unwavering support to ensure the film finally materializes. 'This will be another classic entertainer in the Hera Pheri franchise," promised Firoz. 'The family is together again." With Welcome To The Jungle—another madcap Firoz Nadiadwala production—currently shooting, all eyes are now on Hera Pheri 3, expected to go on floors by the end of 2025. And if the backstage drama is anything to go by, the on-screen madness will be worth the wait. First Published:


India.com
29 minutes ago
- India.com
Asim Munir Courts Fresh Remark, Labels What India Calls Terrorism As Legitimate Struggle
Pakistan Army Chief Asim Munir has said that Pakistan will continue to provide diplomatic, political, and moral support to the people of Kashmir, and also stated that what India terms as terrorism is the "legitimate struggle". His statement comes over a month after New Delhi and Islamabad reached a ceasefire agreement after exchanging several airstrikes for multiple days. According to a report by the Hindustan Times, Munir made the controversial statement as he was addressing a passing out parade at the Pakistan Naval Academy on Saturday. The Pakistan Army Chief Field Marshal Munir said, 'What India tends to term as terrorism is in fact the legitimate struggle as per the international conventions." "Those who endeavoured to subdue the will of Kashmiri people and sought conflict elimination instead of resolution have made it more relevant and pronounced through their own actions,' he added. In his apparent support for the people of Kashmir, Munir said, 'We stand firm with the Kashmiri people for their right of self-determination for the resolution of the internationally recognised long-standing dispute in accordance with the UN Security Council resolutions and the aspirations of the people of Kashmir." As per HT, Munir said, "Pakistan will always continue to provide political, diplomatic, and moral support to the valiant people of... Jammu and Kashmir." Munir On Indian Attacks The Pakistan Army Chief also said that India has 'twice undertaken acts of unprovoked aggression against Pakistan', under the 'pretext of counter terrorism'. Praising his own country, Munir also stated that 'Pakistan, despite grave provocations, acted with restraint and maturity and demonstrated its commitment to regional peace and stability...' He also added, "The assumption that Pakistan would have any constraints in the face of any future violation of its sovereignty reflects a dangerous misreading of strategic fundamentals…" The speech echoed Munir's fiery address at the Overseas Pakistanis Convention in Islamabad on April 16, just days before the Pahalgam terror attack, where he provocatively declared Kashmir as Pakistan's 'jugular vein.' Operation Sindoor The Indian Armed Forces, on May 7, launched 'Operation Sindoor' targeting terrorist infrastructure in Pakistan and Pakistan-occupied Jammu and Kashmir. This action was taken to avenge the brutal Pahalgam terror attack in which 26 individuals were killed. Following the launch of Operation Sindoor, tensions between India and Pakistan escalated, and both nations exchanged a series of attacks. However, a ceasefire agreement was reached after the Pakistan Director General of Military Operations (DGMO) contacted his Indian counterpart.