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How To Wear The Rolex Land-Dweller Like A Fashion Editor

How To Wear The Rolex Land-Dweller Like A Fashion Editor

Rolex has launched its first totally new timepiece since 2012, and it's going to shake up your wrist stack with new bracelet energy
Starting with a blank slate can be one of the hardest things to do in life. Especially once you're old enough to know yourself properly—your likes, your dislikes, your deal breakers, and which bits make you, you. Rolex started making watches in 1905, and it's safe to say that its iconic timepieces have clearly-defined, signature design codes. Any luxury enthusiast can spot a Rolex Day-Date, Daytona or Datejust from a table away. Now, however, there's a new kid in town—Rolex just launched its first totally new timepiece since 2012, unveiled at this year's Watches and Wonders fair in Geneva, and it is making luxury lovers do a double take.
Why is the Rolex Oyster Perpetual Land-Dweller such a big deal? Because it's the first time that the maison has built a watch and a movement entirely from scratch in 13 years. Now bear with me (because we all know that watch chat can get a little technical) the biggest news in industry circles is the Land-Dweller's calibre 7135 Dynapulse escapement. To you and me, this means that the watch is more efficient, more accurate, and requires less servicing over time; the Land-Dweller is, in fact, the most accurate mechanical Rolex ever made.
For those who appreciate a timepiece for its beauty as well as its brains, the biggest headline is the bracelet. The Land-Dweller's Flat Jubilee bracelet is the first integrated bracelet from the maison since the 1970s, referencing its vintage Oysterquartz models, and it launches the maison full throttle back into the world of sports watches with seamlessly-connected bracelets. The Flat Jubilee design has faceted links and polished edges that flow straight into the case, giving that oversized, just borrowed-from-your boyfriend feel. Measuring in at either 36mm or 40mm—perhaps depending on how big you like your boyfriend— the Land-Dweller also comes in three different metal models: white Rolesor steel, Everose gold, and platinum. The watch face also flaunts a whole new look, bearing a subtle but distinctive honeycomb pattern that echoes the bracelet's links—especially elegant in the new shade of ice blue.
When it comes to how to style the Land-Dweller, it shares one obvious common denominator with predecessors in Rolex's repertoire: you can wear it with anything. The ultimate chameleons of the watch world, Rolex timepieces can melt seamlessly into a dressed-down ensemble of tank top, denim, and understated accessories, or they can be stacked with a dazzling tennis bracelet or two and a killer cocktail dress for a wrist stack that makes maximum. The Land-Dweller may just be maison's most versatile watch yet.
To prove it? We've styled up the ultimate glam-casj look. Take Dries Van Noten's butter-smooth leather flight jacket and dress it down with Maison Margiela's signature printed T-shirt, then pair with Acne's snake-print trousers, and witness the royal blue gleam of Alaia's heels echo the watch's platinum polish. For a final flourish, turn to major jewellery maisons for impossibly elevated accessories—your neckerchief should be Tiffany blue, and your aviators should be à la Cartier. Then? Just let the Land-Dweller do it's thing.
From Harper's Bazaar Arabia May 2025 Issue.

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