32 Products From Amazon's 'Internet Famous' Section That Are Actually Worth The Hype

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30-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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If you're a sleepy human, this affordable caffeine serum to de-puff your under-eyes is about to be your new BFF.
1. The Ordinary Caffeine Solution for the *ultimate* in eye-depuffing relief — this serum works over time to brighten dark circles and tired eyes so you can look fresh as a daisy, even on nights when you're Liz Lemon-ing and ~working on your night cheeeeese~ a little later than you planned.
www.amazon.com, www.amazon.com
Promising review:"I started using this a week ago, and I can already see a difference! You only need a pretty small portion, so this will DEFINITELY last me quite some time, and for the price, it really is worth it!! It doesn't have a scent to it, and as someone who has very sensitive skin, it doesn't bother my skin one bit! I always feel very relaxed after putting it on and feel just better!" — Kindle Customer
Price: $9.20
2. Olay Super Serum Body Wash to make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious skin-loving body wash!" — Darina
3. Plus Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine.
www.amazon.com, www.amazon.com
Promising review: "I'm terrible about putting on lotion even though my skin is dry. I just hate it. But I love this stuff. It makes my skin feel great. Has a light pleasant scen t. Spray it on and rub it in. So easy! I just apply when going to bed or at least when I don't have to put anything other than lounge clothes on right away. My skin looks and feels so much better it makes me want to keep using it." — Slade
4. Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
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The"Almost Lipsticks" are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both worlds — hydrating balm and a hint of color — making it ideal for daily wear. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
5. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
6. A two-pack of the beloved Aquaphor lip repair balm to ensure that you always have one of these tubes on hand whenever your dry, cracked lips are like, "OW. PAY ATTENTION TO ME." (Divas.)
www.amazon.com
Promising review:"A must-have, year round. Not sure what exactly is in this magical potion, but holy cow this stuff works. It absorbs nicely but doesn't disappear, and wears really well under my lip products. No weird taste. Fragrance-free. Affordable. Compact unit. I love this, and reach for it every day." — rach b
7. Truly "Glazed Donut" After Shave Oil made with vanilla, niacinamide, passionfruit, and hyaluronic acid for a luxuriously hydrated, deliciously-scented post-shave feel. A lot of reviewers with sensitive skin swear by this moisturizing serum to help with post-shave irritation, especially in tender areas.
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Truly is a small business that specializes in luxury shave and fragrance products.
Promising review: "11/10. I have super sensitive skin after shaving. I can't put any lotions on for at least 24 hours after shaving or else it burns and I get red dots. I can put this stuff on my skin immediately after showering and it doesn't cause any kind of reaction. It is moisturizing and a little goes a long way. The scent is nice. It smells kind of like a warm sugar cookie." — Amber Patillo
8. L'Oreal Paris Midnight Cream (plus an included sample of the Midnight Face Serum!) designed to melt into your skin to smooth wrinkles, firm skin, and strengthen your skin barrier overnight with a powerful but lightweight blend of antioxidants, vitamin E, and shea butter.
www.amazon.com
Promising review: "I'm 55 and post menopausal. If you're in that same boat then I don't have to explain what all that means! This moisturizer is a dream come true. I use it day and night. In just a few weeks you can see the visible difference in my skin. It's beautifully hydrated and glowy! It's reducing the appearance of my fine lines, and has improved elasticity. I like the way it smells ... it kind of smells like tea. It's pricier than some, but a lot cheaper than others. And I've found that a little bit of moisturizer goes a long way with this stuff. It feels luxurious on my skin, and I truly feel pampered!" — Rene Lightner
9. A pair of reliable everyday high-waisted leggings built for workouts and lounging that are so BUTTERY SOFT that when you see the price, you'll think your eyeballs are playing tricks on you. This is the ultimate choice for stockpiling a few go-to pairs without breaking the bank!
www.amazon.com
Promising review: "Holy softness!! These suckers are now my absolute FAVE! I ordered two more pairs for me, and then my daughters wanted a pair, so boom, in the cart they went. Seriously, get them now." — Amanda Jones
Price: $7.99+ (available in women's sizes S–XXL, three cuts, and 30 colors).
10. A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." — KimT
11. L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream 👀. Not only is this super effective and affordable, but its nongreasy formula makes it play super well with makeup.
www.amazon.com, www.amazon.com
Promising review: "You CAN pay an obscene price for a daily or nightly moisturizer that promises 'younger looking skin.' But in most cases, you're paying for a companies marketing teams new spin. But L'Oréal moisturizers continue to do what they have always done, moisturize and plump skin with collagen. This is the one I use for evening, and I use the same thing with added SPF for daytime. The scent of each is light and gentle and lovely." — Gail Lindhurst
12. Levi's Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim's kiss* perfect fit. These also has a good amount of stretch to them, so you'll have the cutest *and* the comfiest booty in the room.
Amazon, www.amazon.com
Promising review: "This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it's longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color." — Peace
13. E.l.f. Power Grip Dewy Setting Spray so good at its job that reviewers compare it to the $38 Milk Makeup Hydro Grip 👀. If you're looking for a all day coverage that still leaves a hydrated, glowy finish, then your face is going to looooove drinking up this hyaluronic acid-infused fine mist spray.
www.amazon.com, www.amazon.com
14. Sol de Janeiro Cheirosa 59 Hair & Body Perfume Mist, a woodsy, gourmand tweak on the iconic "sunshine" smell of the brand's famous Cheirosa 62. This pretty lil' lilac version is infused with vanilla orchid and sandalwood for a mellower, velvety, nostalgically sweet scent that's perfect for spring.
www.amazon.com
Promising review: "I have tried a few of their perfumes but it never really smelled that great on me. I tried this one and I am 110% in love with this smell! I get so many compliments and people asking what I am wearing! This will be my go to spray!! 💜" — Ashley
15. D'alba Piedmont Italian White Truffle First Spray Serum, the best kept secret for getting that fresh, ~glowy~ effect that will have everyone asking you to drop the skincare routine, stat. Reviewers use it before or after applying their makeup for an extra burst of hydration that absorbs quickly, but leaves skin looking dewy and luminous.
www.amazon.com, www.amazon.com
Promising review:"Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It's definitely worth spending your money on this serum." — me
16. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they DID! And it comes with 12 hours of hydration to boot!
www.amazon.com, www.amazon.com
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
17. A compact windproof travel umbrella with one of those fancy buttons that makes it fan out on command. This is affordable enough that you will kiss your past self for buying a few to slip into bags and glove compartments. And it comes in enough patterns that you'll be dodging rain clouds *and* compliments.
www.amazon.com
18. A super roomy puffy quilted tote bag for anyone who knows coziness isn't just a feeling, but a full aesthetic. A functional one, at that — this bag is not only super lightweight and comfortable to carry, but has a ton of inner pockets for optimum organization, whether you're using it to commute, travel, or go to the gym.
www.amazon.com, www.amazon.com
Promising review:"Love all the different pockets. Not excessively large and weighs almost nothing, which is great. Fits my laptop, keyboard, and work accessories, plus snacks and a water bottle. Love that it has the strap at the back to go over your luggage so you can travel with it. Perfect! Will be purchasing another in black. Very comfortable bag." — Diana
19. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken
20. Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps.
www.amazon.com, www.amazon.com
Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" — Kleo
21. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
www.amazon.com, www.amazon.com
Promising review:"I'm really impressed with this product. It's very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." — Amazon Customer
22. A pair of anti-glare night driving "sunglasses" designed to make it easier on people who struggle with the glare of oncoming overly bright headlights when they drive. The anti-reflective coating on the lenses reduces light glare and helps brighten and clarify what's actually on the road — and the sunglasses are designed to pop right over regular glasses!
www.amazon.com
Promising review: "I bought these for a friend who had difficulty driving at night with the glare of oncoming headlights. I've had mine for seven years and love them. My friend was thrilled to have them. They reduced all glare to small, soft yellow lights. She says, 'They fit like a glove' over her prescription glasses. Great product for its nominal cost!!!" — Janet Wilde
23. A luxe, super soft two-piece pajama set with some real "vacation mode" energy, so even if your future travel plans are "backyard" and "someone else's backyard," you can still feel like you're on a tropical getaway. Psst — reviewers compare these to the $128 Roller Rabbit version! 👀
www.amazon.com, www.amazon.com
Promising review: " So cute and comfy. I was surprised at the excellent quality. The weight is just perfect from spring until fall. I'm naturally normally cold all of the time and it's been chilly in Texas the last couple of weeks and these are fine. So comfortable, I feel like I sleep better." — H Mclemurry
Price: $19.99 (available in women's sizes XXS–XXL and 37 patterns).
24. The Ordinary's Multi-Depth Hydration Serum to achieve that "glassy," plumped effect *without* breaking the whole bank. This delightfully affordable, super effective serum helps hydrate and protect your skin barrier so you wake up with firm, refreshed skin.
www.amazon.com, www.amazon.com
Promising review:"Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight, and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" — Rina
25. A set of golden bracelets with so much variety that you'll be set for all moods and occasions, whether it's a low-key weekday that calls for one dainty bracelet or a sparkly Friday night that calls for the whole bracelet brigade.
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26. A "Birthday Cake Stick" lip balm that earned its place as a cult-fave — not only is this super nourishing on your lips, but it tastes like vanilla cake, buttercream icing, and rainbow sprinkles, so now you can have your cake and moisturize with it, too.
Amazon
Promising review: "LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as a birthday surprise. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can't go wrong buying this product." — BUBBA SHIRL
27. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
28. A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" sweater on days when the weather is having an existential crisis and taking you for the ride.
www.amazon.com, www.amazon.com
Promising review: "I've bought this same hoodie several times, in various colors AND to have an extra black and white one for vacations. The fabric is thin. It won't keep you very warm in cold weather. It's PERFECT when you just want something lightweight to wear over a tank top, spaghetti-strap top, or tube top. I wear it when I just need a little extra coverage." — Amazon Customer
29. Laura Geller's Balance-n-Brighten Color Correcting Powder Foundation so you can easily achieve that "no makeup makeup" look with some subtle, glowy coverage that is easily buildable on days you need a little extra ~oomph~. This stuff is so blendable and natural looking that it's a good reminder to us all not to sleep on good old-fashioned powder foundations!!
www.amazon.com, www.amazon.com
A lot of reviewers with mature skin swear by this because it doesn't cake or settle in wrinkles!
Promising review: "I'm almost 60, some wrinkles and a fair amount of discoloration, red spots, and sun damage, especially on cheeks. This foundation is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option might work better for building. Very good coverage on bare skin (moisturizer only), practically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer. Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!...or, at least, 'Not bad for an old broad, not at all!'" — Amazon Customer
30. A holy grail-worthy adjustable sports bra made with buttery soft fabric and designed with a four way stretch and a *chef's kiss* perfect amount of comfy compression, meaning for once you might actually — gasp — enjoy putting on your workout gear.
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Promising review:"After trying a bunch of different sports bras and tops, I came across this one. I absolutely love it. it's super supportive and comfortable. The adjustable straps help make this the perfect fit." — Perrone
31. Dr. Martens Carlson Mules poised to be *the* shoe of spring — these subtle statement makers are durable, but surprisingly lightweight and comfortable, making them a perfect cozy go-to for everything from embroidered dresses to floral pieces to denim looks galore. Psst — you can flip back the straps for a more secure fit!
www.amazon.com, www.amazon.com
Promising review: "These are really nice. They fit perfectly. I use the back straps if I am walking around a lot. They are super comfortable to walk in. There are a perfect slip on also. I use them both ways. Comfortable from day one. I was pleasantly surprised because I expected them to feel heavy, but they are not. They feel solid but not heavy. I sprayed them with a suede spray and they look great! I get so many compliments on them!" — Jerry Preciado
32. A set of hypoallergenic gold-plated earrings you can mix and match to your aesthetic's content. Reviewers love how well these hold up over time, especially given the price!
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