Boden's perfect summer dress makes shoppers 'feel a million dollars' and it's now £44

Daily Record

27-05-2025

Boden's Ivy Smocked Midi Dress is the ideal summer dress for any occasion
The long weekend may be over but there are still a few hours left of Boden's massive bank holuday sale. The retail favourite marked the occasion by releasing a discount code that offers 25 percent off across its entire website.
Even better, it includes items already reduced in price, meaning shoppers can snap up the popular Ivy Smocked Midi Dress in poppy red with a total saving of 54 per cent. Usually priced at £88, the Ivy Dress is now available for just £44.10.
To secure the dress at this price, however, the discount code 7N7G needs to be entered at checkout. But you will need to be quick as the 25 per cent off sale ends at midnight tonight, Tuesday, May 27.
This airy dress features an elegant notch neckline and comfortable smocked waist, making it perfect for both sunny days and cooler afternoons.
The flattering number has been praised for its "fabulous fit", with one shopper saying it makes them "feel a million dollars" while wearing it. The Ivy Dress is available in petite and regular lengths and in sizes four to 22, although sizes 16 to 22 are currently out of stock, at the time of writing.
The machine washable dress boasts a flattering fit and flare design, as well as a swishy skirt that falls to a midi length, making it ideal for both formal occasions and dressy events alike.
Another great option can be found at Roman, with the Red Ditsy Floral Print Fit and Flare Dress available for £36 down from £40 using the discount code SHINE at checkout.
Designed with a relaxed shirt collar and a flattering v-neckline, the dress exudes summer vibes, reports the Manchester Evening News.
The Megan Midi Dress Jersey at White Stuff comes in coral and six other charming patterns, retailing for £65. Crafted with super soft cotton and modal blend fabric, this attire features a midi length, short sleeves, and a conventional fit.
Fashion deal of the week
Looking for a new wardrobe staple that will be comfortable all summer long?
The Next's Wide Leg Trousers with linen might be up your street. In fact, they are so popular with other shoppers who say they "can't wait" to wear them when the weather heats up.
Available in a selection of colours and prints, there is a pair for everyone. However, prices do range from as low as £22 to £49, but this does depend on the style that shoppers select.
Ideal for balmy days, these trousers have been designed in a looser fit than usual and have been crafted from a soft material with added linen. Boasting the on-trend wide-leg design, it's no wonder shoppers are calling them "very comfortable" to wear.
They also feature an elasticated waistband that won't dig into the stomach, while two practical side pockets finish the design. A hit for summer, these linen trousers can be paired with flip-flops, loose fitting tops and even swimwear when by the beach.
Available in both petite and regular, they can be bought in sizes eight through to 20. Just a few options shoppers can choose from include a basic black, red and chocolate brown, while vibrant patterns of palm trees and florals are also included.
Multiple colours of the Next trousers boast glowing reviews, as one reads: "Lovely flowing cut, very flattering. Can't wait to wear these when the weather is better!"
A second shopper praised: "Great fit. Very flattering. Can be dressed up or down for day or night wear."
Next's Wide Leg Trousers with Linen range from £22 to £49 and can be bought here.
Boden's Ivy Smocked Midi Dress has garnered an impressive 4.6-star rating from a total of 170 customer reviews. A pleased patron voiced her approval by saying: "Absolutely beautiful dress. So flattering with a beautiful fit. Highly recommended."
Another added their positive thoughts, writing: "I really like this dress, it is a very flattering fit and is very soft and comfortable. I got a compliment the first time I wore it. Definitely go for it if you're in two minds. I ordered an 8 regular and I am 5ft 3 and around 9 stone something."
A different customer shared their satisfaction: "This dress is even nicer than I was expecting. The fabric is a soft, heavy jersey which hangs beautifully and is a perfect fit and length in my usual 10 petite size, coming to low calf on me (at 5'2).
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"The colours are gorgeous and pattern eye-catching. It will be perfect for many occasions. A great buy in the sale."
Despite the praise, not everyone was impressed with the Ivy Smocked Midi Dress's colour blend, as one shopper's two-star review reflected: "Did not like the colour combination. It looks much much nicer in the photos than reality."
But countering that opinion, another customer raved about their new Boden acquisition: "Fabulous fit, beautiful colours, great swish factor, even has pockets. Interesting neckline, lovely sleeves, a real 'feel a million dollars' dress."