Black by KiranaPro acquires Likeo for AR fashion trials
KiranaPro, India's fully ONDC-integrated, AI-powered quick commerce platform, has acquired Likeo, a startup specialising in augmented reality–based virtual try-on technology. The move will integrate Likeo's immersive trial room feature into Black, KiranaPro's fashion commerce platform aimed at Gen Z and tech-savvy consumers.
With this development, Black becomes the first app in India to offer AI-powered virtual try-ons across apparel, jewellery, and eyewear, the business announced in a press release. The feature blends interactivity, personalisation, and visual computing, aiming to offer users a frictionless, engaging shopping experience.
'This acquisition is a bold step in our vision to reinvent online shopping in India,' said KiranaPro's founder and chief executive officer Deepak Ravindran in a press release. 'Black is not just an app- it's a cultural movement, and Likeo's tech allows us to give users a mirrorless shopping experience that's deeply personal, fun, and frictionless.'
As part of the deal, Likeo's founder and chief executive officer, Saurav Kumar, will join KiranaPro's leadership team to drive innovation in AI and visual computing. The Likeo-powered trial room will begin rolling out on Black in the coming weeks, starting with early access for fashion and accessories.
'Joining KiranaPro to build for Black is the perfect match of vision and velocity,' added Saurav Kumar. 'With Black, we finally have a canvas to scale this to millions- making shopping more playful, expressive, and real.'
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