Japanese Brand Launches "Indian Souvenir Bag" For More Than Rs 4000. Indians Cannot Believe It
From Balenciaga's chips packet bag to Louis Vuitton's sandwich bag, various types of food-inspired bags have gone viral in the past. Most of the time, these designer bags make headlines for their staggeringly high prices for a product that resembles a ubiquitous, everyday object. Recently, another bag got people talking on social media, and it especially got the attention of Indians. Japanese brand Puebco launched something called "Indian Souvenir Bag" and desis were amused to see what it actually was.
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Photos online show that the bag looks similar to cotton jholas given by local grocery stores and sweets shops in many parts of India. These humble, structured bags are familiar to several generations of Indians and are often used for a long time. Puebco's bags have Hindi text of establishment's names like "Ramesh Special Namkeen" and "Chetak Sweets" written on them. An X post showing these bags listed on Nordstrom went viral and sparked a discussion among Indian users.
As per the screenshot attached in the post, the retail price of these bags is $48 (approx Rs 4100). Here's how it is described on the site: "Take a piece of India with you wherever you go with our Souvenir Bag. This stylish bag, adorned with unique designs, is perfect for carrying your essentials while showing off your love for a beautiful country. A must-have for any traveller or lover of Indian culture." The website also notes, "Since this product is printed by hand, there may be faintness, bleeding, and printing splashing. In addition, the colour will fade due to friction or use in wet conditions, and it may move on to other things, such as clothing. Avoid contact with white or light objects."
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X user Sheel Mohnot, who shared the post, captioned the image, "LOL - This is the take-home bag of a snack shop in my hometown in India. For sale for $48 at Nordstrom." Take a look below:
LOL - This is the take-home bag of a snack shop in my hometown in India.
for sale for $48 at Nordstrom pic.twitter.com/GNm9CJlfmZ — Sheel Mohnot (@pitdesi) May 21, 2025
Here's how X users reacted to the viral post:
What a markup 🤣🤣🤣— Ajay Juneja (@ajayjuneja) May 21, 2025
Honestly kinda slaps, I'm tempted to give Nordstroms my $48— Bobby Goodlatte (@rsg) May 21, 2025
I'm gonna sell used dalda ghee tin box— Adnan Dawood (@adnandawood) May 21, 2025
Why does this make me angry a little bit?— Sparsh Saxena 🇮🇳⚡️ (@simplysparsh) May 21, 2025
Surprised it's only $48 and not $480— Kai | herostuff.com (@kaigradert) May 21, 2025
will pay extra for one with stains on the bottom hmu— goingforbrooke 🦀 (@goingforbrooke) May 21, 2025
Every mom's habit of hoarding shopping bags is going to pay off big! lol— Ankit (@_jainankit) May 21, 2025
If the bag is filled with the namkin it claims to contain, it would very well be worth $48.— Rishi Yadav (@rishiyadav) May 21, 2025
If my mother didn't get it for free after buying groceries monthly from the shop, she would give the shopkeeper an earful and threaten to never step into the shop. That's the nostalgia I have.
My mother wouldn't let me enter my own house if I paid Rs 4,500/- for it.
Never!
It…— ABHI (@aksiiita06) May 21, 2025
Why didn't I thinks of this?! I could give new life to Haldiram's shopping bags.— Mehnaz Hyder, MD (@MehnazHyderMD) May 21, 2025
To explore more examples of food-inspired bags, click here.
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