Live from New Orleans: Taylor Swift, celeb sightings and your non-football news

Yahoo

09-02-2025

NEW ORLEANS - What if we told you she's back?
Taylor Swift is 2-for-2 when it comes to making it to the Super Bowl. The singer who penned the song "Fifteen" in 2006 wrote, "in your life you'll do things greater than dating the boy on the football team." It's true. See: The Eras Tour. But we must admit it's been fun to follow her journey supporting beau Travis Kelce in his three-peat bid as tight end with the Kansas City Chiefs.
We are here to capture her fashion, celebrity friends and celebratory dances. Ehsan Kassim from USA TODAY Sports is reporting all the trends during the broadcast Sunday while Taylor Swift reporter Bryan West reports live from the Caesars Superdome in New Orleans.
'Cause let's be honest, we're here for not for the "three-peat" but the "Tay-pete."
We're betting on red.
And this feels like the most important breaking news for tonight's game.
And have a whole team at the Super Dome to bring you her look as soon as she arrives.
Do you have a favorite look from this season? We're sticking with the Vivienne Westwood plaid dress from the Oct. 7 game agains the New Orleans Saints.
Bryan West is in the Superdome and on Taylor Swift watch. As soon as we have Taylor spotting, we'll share! Will we see her arrive via golf cart per usual - maybe with her parents, Scott and Andrea Swift? Has she already arrived steathily in a cleaning cart?
Do you care about the actual game? Then why are you here? Check our Super Bowl 59 live updates
Taylor Swift's boyfriend walking into the dome is all swagger. Somehow, instead of "Bad Blood" which FOX played in the broadcast, we're hearing, "Stayin' Alive." And we're thinking about the AFC Championship game, where he sang KC and the Sunshine Band's 'Get Down Tonight'
The head-to-toe look from Amiri's fall 2025 collection was topped with a brooch of a rose.
And we're loving all of it. It's a very sexy vibe. Is it a clue as to what we'll see Taylor wearing?
Chiefs star players' Super Bowl outfits Watch Travis Kelce, Patrick Mahomes walk in
In a way less exciting outfit, Travis Kelce takes the field in his red football pants and a white T-shirt to Post Malone's "Circles."
It pays to best friends with Taylor Swift.
And we're going to take a wild guess and say we don't think we'll see Blake Lively in the suite this year.
So who's on the vaunted shortlist to join Swift as she cheers on her beau, Kansas City Chiefs tight end Travis Kelce, in a suite against the Philadelphia Eagles?
She was spotted at dinner with the Haim sisters in New Orleans leading up to the game, and they are frequently spotted with Swift. So they might be a favorite. Swift has watched games with her parents and Kelce's parents, so let's add them. With Jason Kelce not playing in this game, do we think he and Kylie will be there? Odds are yes. Kylie Kelce was reportedly also at that dinner.
We're going to say no on Lively and her husband Ryan Reynolds, even though they've watched the games together before. With the drama around the Lively and Justin Baldoni lawsuit, maybe it's Bad Blood? Or maybe the distraction isn't needed.
With strategic stories about Swift and Selena Gomez hanging in LA and "giggling" through dinner, we are putting bets on Gomez and fiancée Benny Blanco, too.
While we saw Taylor raising her champagne glass to Jay-Z at the Grammys after Beyoncé's AOTY win, and Jay-Z is on the sidelines before the game, we aren't placing any bets that they will be in the Taylor suite. But think of the star power if they were? (Would anyone remember the president attended the game?)
The Jay-Z founded Roc Nation produces the Super Bowl half-time show.
Earlier this week, Travis Kelce was asked about Taylor Swift pantomiming throwing a football, mouthing "touchdown" and holding up a three for a third Super Bowl win during her Eras Tour show at the Caesars Superdome back in the fall.
Fans think the singer may have manifested some of the Chiefs' success, and Kelce didn't knock down the idea.
Capture the alchemy with this special edition
"We love to manifest things, for sure, and you can't say it's not real, because we're here, right?" Kelce told reporters at the stadium on Monday. "Whatever she was doing, I'm sure it helped."
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It's impossible to miss Jake Duhaime walking into the Super Bowl. The Boston marketing executive has been wearing his golden, spangly blazer on the streets of New Orleans and aisles of Radio Row. The jacket has a red-and-yellow fleur-de-lis. The sleeves read "Dynasty (Taylor's Version)" and "Tay-Peat (Taylor's Version)." And then there's the bright, white "Tayvoodoo" across the chest.
"I also put up a billboard in Philadelphia," Duhaime says.
To troll Eagles fans, he partnered with Tasty Clean, an edible cleaning spray company in Dallas, to buy a "Hey Philly, Tayvoodoo is real" billboard along Interstate 95. "Alchemy becomes reality on 02.09.25" the $3,000 sign next to Lincoln Financial Field reads.
We'll see if the Tayvoodoo is in full force at the Super Bowl matchup.
Swift may be in the minority with Chiefs fans in the Caesars Superdome. According to VividSeats, 56% of the crowd will join Kylie and Jason Kelce in rooting for the birds. Prices on the ticket marketplace are hovering between $1,950 and $2,200 for the upper level.
Swift is expected to be in a suite, like last year. Confirmed360, a concierge service, tells USA TODAY that the luxury boxes were going for $500,000 to $3 million.
We know Kaitlin Olson from "High Potential" is a big Eagles fan, and was even the first guest on Kylie Kelce's podcast "Not Gonna Lie." Other celebs who cheer for the Eagles, and maybe will be at the game, include:
Will Smith
Kevin Hart
Quinta Brunson
Tina Fey
Lil Uzi Vert
Miles Teller
Pink
Meek Mill
Keke Palmer
Questlove
Sylvester Stallone
"It's Always Sunny in Philadelphia" stars Rob McElhenney and Danny DeVito
Kelly Ripa
If the Chiefs pull out a third win, it seems likely there will be baked goods, made by Swift, delivered to the team.
"She bakes different things and brings them in for the players and coaches. I think it's brought some fun and some excitement into it the last couple of years," says Ryan Reynolds, not the actor but the head strength and conditioning coach of the Kansas City Chiefs.
Reynolds has been with the organization for nine years and says Swift has brought a fun, new energy to the team.
"She's integrated herself into the team, and it's been good," he says, admitting he enjoys her homemade Pop-Tarts.
The narrative for Swift's boyfriend, Kansas City Chief's tight end Travis Kelce, has taken a step back in his 12th season in his enchanted NFL career. Some have even blamed the Traylor effect. However, the 35-year-old uses the narrative to keep him going during the Chiefs' playoff run, which USA TODAY's Nate Davis explores in his feature from the Super Bowl.
"Kelce has seven catches for 125 yards and a touchdown in Kansas City's Divisional Round win vs. the Houston Texans. Kelce motivates his younger teammates and remains quarterback Patrick Mahomes' favorite target in clutch moments."
To start Super Bowl week, Swift wore a gorgeous red asymmetrical dress to the Grammy Awards. Swifties surmised the "T" dangling across her left upper thigh stood for "Taylor" or "Travis." Maybe it's a mix of those and also "three-peat" or "third" win? Either way, here's a look at all the best photos of the "Red" singer from last weekend.
We're looking forward to seeing what she wears to Super Bowl 59.
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Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
This article originally appeared on USA TODAY: Live from New Orleans: Taylor Swift at Super Bowl 59