Coca-Cola Announces Decision On Bubba Wallace Sponsorship
Bubba Wallace landed a fitting endorsement deal ahead of the Coca-Cola 600.
Three days before Sunday's Cup Series race at Charlotte Motor Speedway, 23XI Racing revealed a new partnership with Coca-Cola Consolidated. The largest Coca-Cola bottler in the United States is based in Charlotte.
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"Big news! We're proud to welcome [Coca-Cola Consolidated] to the 23XI Racing family," 23XI Racing announced on social media. "Whether it's cooling down after a race or celebrating in Victory Lane, Coke is Bubba's go-to. Here's to more iconic moments on and off the track."
"We're so excited to partner with 23XIRacing!" Coca-Cola Consolidated responded. "Cheers to making even more memories together!"
DAYTONA BEACH, FLORIDA - FEBRUARY 16: Bubba Wallace, driver of the #23 McDonald's Toyota prepares for the NASCAR Cup Series Daytona 500 at Daytona International Speedway on February 16, 2025 in Daytona Beach, Florida. (Photo by)According to 23XI's press release, Coca-Cola Consolidated is now "the official soft drink partner of Bubba Wallace and the No. 23 team." The agreement will include branding on Wallace's Toyota and off-track engagement opportunities with fans and students.
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"We're excited to welcome Coca-Cola Consolidated to the 23XI family," 23XI team president Steve Lauletta said. "For decades, Coca-Cola Consolidated has had a significant impact in the communities they serve, and we look forward to collaborating with them on meaningful programs that give college students a behind-the-scenes look at how our team operates. We also look forward to creating special moments for 23XI fans to meet Bubba at select races."
Wallace can commemorate the new collaboration with a strong finish at Sunday's Coca-Cola 600.
After finishing third in consecutive March races, Wallace has placed inside the top 15 in one of his last five points events. He ended 33rd at Texas and Kansas before finishing eighth at last weekend's All-Star Race.
Seeking his first win since 2022, Wallace looks to make his second career playoff appearance. He's 10th in Cup Series points (310) this season, but two drivers behind Wallace (Austin Cindric and Josh Berry) have secured a postseason berth with 2025 victories.
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The Coca-Cola 600 kicks off Sunday at 6 p.m. on Amazon Prime Video.
Related: NASCAR Fans React To Dale Jr.'s Return Announcement
Coca-Cola Announces Decision On Bubba Wallace Sponsorship first appeared on The Spun on May 22, 2025
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