Stride and UNITY Fitness Announce Market-First Partnership, Redefining Personal Health Optimisation in Canada
Industry-leading debut of Canada's most advanced health and wellness model that combines advanced health diagnostics with a premium fitness and recovery membership experience.
TORONTO, May 26, 2025--(BUSINESS WIRE)--In a bold move set to reshape Canada's health and wellness landscape, Stride — the digital-first leader in health optimisation — has partnered with UNITY Fitness Harbourfront, Toronto's destination for holistic fitness and recovery, to launch the first integrated health enhancement membership of its kind in the Canadian market.
Launching May 29th, the new UNITY360 memberships will offer an unprecedented combination of advanced health diagnostics, personalised wellness services, and exclusive lifestyle perks — marking a significant step toward democratising elite wellness experiences.
A Preventative, Data-Driven Health Revolution
At the heart of this partnership is a shared mission: to shift the narrative from reactive care to proactive, preventative health. Powered by Stride's comprehensive health optimisation ecosystem, UNITY360 members will now have access to a suite of best-in-class tests — including DNA, blood, gut biome, and methylation panels — alongside VO2 max and musculoskeletal assessments.
"This collaboration is about making optimal health accessible and actionable," says Josh Allan, Director of Fitness and Athletics at UNITY. "The UNITY 360 membership is designed to prioritise health span over life span, providing our community with an all-encompassing and actionable approach to wellness. By housing fitness, recovery, and diagnostic health services under one roof, we will be able to truly personalise our support to members at all points of their wellbeing journey."
Partnership Sets a New Standard for Health Optimisation in the Canadian Wellness Industry
This partnership marks the first time a Canadian wellness brand has integrated data-led health optimisation testing into a fitness membership offering — a model already gaining traction in global wellness hubs like Los Angeles and New York.
Andrew Steele, Stride's CEO, adds, "At Stride, we believe in setting health standards, not just health goals. Through this partnership with UNITY, we're bringing scientifically-backed, data-informed health insights directly to where people move, train, and recover. It's about bringing optimal health to people where they are and giving them the tools to thrive."
Providing An Elevated All-In-One Health Optimisation Membership
The enhanced UNITY 360 membership experience includes:
StrideDNA: The ultimate health optimisation bundle testing of 9,000 genetic locations across 110 key genes, including MTHFR & COMT for enhanced resilience and longevity. Key reports include:
Methylation pathway profiles (e.g. folate cycle, methionine cycle)
Nutrient needs & sensitivities (e.g. carbohydrate response, vitamin needs, lactose intolerance predisposition)
Fitness markers (e.g. power/endurance balance, recovery efficiency, injury risk)
Cognitive insights (e.g. sleep quality, stress tolerance, chronotype)
Skin health (e.g. ageing predisposition, inflammation tendency, glycation sensitivity).
StrideBiome: Testing microbiome diversity, bacterial balance, digestive efficiency, and neurotransmitter pathways. Advanced 16S rRNA sequencing of 70+ bacterial species across 31 genera. Key reports include:
Gut ecosystem diversity and balance assessment
Neurotransmitter production influences (e.g. serotonin, dopamine, GABA)
Digestive efficiency markers (e.g. nutrient absorption, barrier function)
Metabolic health indicators linked to weight management and energy regulation.
VO2 max and Knee KG assessments.
Quarterly Myodetox sessions at preferred rates.
Priority booking privileges and personalised recovery plans.
Exclusive access to workshops, events, and retail collaborations.
Early access to StrideBloods (launching in Q2 of 2025): Testing 70+ Biomarkers across cardiovascular, hormonal, vital functions and longevity health markers.
With both brands approaching their first anniversary and experiencing rapid growth, the timing underscores a significant moment in Toronto's wellness evolution.
"Our community of biohackers, athletes, and everyday wellness enthusiasts is craving deeper, more meaningful ways to optimise their health," says Adam Reynolds, Director of Strategy and Operations at UNITY Fitness. "UNITY 360 is designed to support anyone passionate about upgrading their wellness, no matter where they are on their fitness journey."
Launch Details
The program officially launches June 1st, with UNITY+ memberships available from June. Early member interest signals strong demand, with UNITY already boasting over 4,200 active members, including 1,280 corporate memberships.
Pricing Details
Prices start at $280+tax p/m (CAD) with a 12-month minimum commitment.
About Stride
Stride is a digital-first health optimisation company from the UK, revolutionising how people understand and optimise their health, fitness and longevity. On a mission to make tracking internal biomarkers as common as tracking wearable data, Stride has created the world's most comprehensive health testing membership. Stride bridges the gap between proactive wellness and reactive healthcare by analysing over 250 biomarkers across DNA, microbiome, and bloods. Stride empowers individuals to unlock their health potential through combining these advanced tests with personalised protocols, expert support, tailored supplementation, and continuous optimisation. This integrated, data-driven approach reveals the complete picture of an individual's internal biology, enabling truly personalised recommendations rather than generic health advice for measurable, long-term health optimisation.
For more information about Stride, please visit getstride.com
About UNITY Fitness
Located in the heart of Toronto's Sugar Wharf district, UNITY Fitness Harbourfront is a 45,000 sq ft state-of-the-art wellness club designed to inspire and empower individuals on their fitness journeys. With premium equipment, boutique-style classes, and curated services, UNITY offers an inclusive environment where members can achieve their goals while fostering a sense of belonging. Amenities include a full-sized basketball court that doubles as two pickleball courts, a two-lane saltwater pool, an infrared hot yoga studio, and a cycling studio, catering to diverse needs and lifestyles. As a versatile neighbourhood hub, UNITY combines fitness spaces, lounge areas, and boutique studios, bringing people together to build community through movement.
For more information about UNITY, please visit joinunity.ca
View source version on businesswire.com: https://www.businesswire.com/news/home/20250525489966/en/
Contacts
Stride / UNITY:
Natalie Elmittnataliee@jacktaylorpr.com
Rosie Davisrosie@jacktaylorpr.com
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