Andy Murray named first-ever brand ambassador for Walker's Shortbread
Walker's Shortbread said the multi-year partnership is "a celebration of Scotland at its finest".
Both the tennis star and the shortbread brand started small, in little Scottish towns and through years of dedication and hard work honing their craft, have gone on to achieve international recognition.
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It is that shared journey that inspired the campaign's message: 'A Wee Bit of Scotland that's Come a Long Way'.
Sir Andy said: 'I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me.
'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's.
'It's a real honour to be part of this next chapter for such a well-loved Scottish brand.'
Walker's x Andy Murray (Image: Nick Andrews)
Sir Andy, a self-proclaimed shortbread superfan, added: 'I've been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread.
'Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker's Shortbread always transports me back home.'
Nicky Walker, Managing Director, Walker's Shortbread: "We are incredibly excited to welcome Andy Murray as our very first brand ambassador. We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. These are qualities that resonate deeply with our own values at Walker's Shortbread.
"We are genuinely honoured that Andy and his team have acknowledged Walker's as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote 'Scotland at its Finest'.'
The partnership will debut with a black and white advertising campaign, launching on 30 June to coincide with the start of Wimbledon.
An advertising campaign will see the image appear in major train stations across the UK, while the video campaign will roll out across social media and digital platforms.
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