Skechers expands performance retail concept to Europe
Skechers is bringing its performance store concept to Europe with the opening of a new flagship store in the heart of Ghent, in northwest Belgium.
Located on the pedestrianized shopping street Veldstraat, the more than 7,700-square-foot space offers Belgian consumers a complete Skechers experience.
Designed as a modern, digitally enhanced space, the Ghent flagship is outfitted with high-resolution LED screens and staffed by product specialists and educators, offering an immersive, tech-driven shopping experience.
The store houses Skechers' signature technologies, while dedicated areas also spotlight specialized collections for football, running, basketball, golf, and pickleball. In addition to its extensive footwear selection, the store carries coordinating apparel and accessories.
'Skechers Performance has been a game-changer with our advancements and comfort features, as elite pros sign up to play and win in our product on the pitch, court, and green,' said Michael Greenberg, president of Skechers.
'We opened our first-ever performance flagship store in Canada in January to huge fanfare—a new concept with our latest performance product gallery in Ghent. This will enable more athletes and enthusiasts to discover our signature comfort that performs, alongside consumers of every age who wear our lifestyle product.'
The new Skechers store joins eight retail locations across Belgium, with an additional location opening in Messancy this summer.
'Consumers in Belgium are familiar with our brand and its comfort—and with this store joining our current locations in Brussels, Antwerp and other destinations, we now have a retail presence in our three largest cities and beyond—offering more access than ever to the product portfolio that Skechers is known for around the world,' added Maurice van Berkel, general manager of Skechers USA Benelux B.V.
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