Missouri Weed Brand Illicit Gardens Holds Willy Wonka-Inspired 420 Contest
Actor Gene Wilder as Willy Wonka on the set of the film 'Willy Wonka & the Chocolate Factory', based ... More on the novel by Roald Dahl, 1971. (Photo by Silver)
Illicit Gardens, a Missouri-based cannabis brand is living up to the title of 'You Gotta Get a Gimmick,' a song from the classic musical 'Gypsy' by holding a Willy Wonka-inspired 420 contest, which incidentally coincides with Easter Weekend.
The whimsical contest involves all Missouri From the Earth dispensary locations in which 10 winners will discover a 'golden ticket' on the inside lid of randomly selected jars of Illicit products: 3.5g Flower, 5g Ready2Roll, 7g Popcorn, Gummies, and Gemstones. Anyone who purchases these aforementioned products can win.
The winners will receive $1,000 worth of free Illicit products and exclusive merchandise. Also, included in the prize package is a VIP tour of Illicit's weed factory for the winner and a guest.
'We're always looking at unique ways to cross promote our brands and dispensaries, and this allows us to accomplish that,' said David Craig, vice president of marketing at Illicit Gardens, when asked how the idea of this contest came about. 'The 'golden ticket' idea is one we've talked over since day one, but just never have been able to do it effectively until now.'
The goal for the contest is to build hype around the new products released by Illicit the last six months, added Craig. This includes their infused hard candies Gemstones and diamond infused pre-rolls.
Illicit Gardens' promotional photo advertising its Willy Wonka-inspired 420 contest.
Yet, as fun as this contest may seem to outsiders, the logistics were not easy. Craig admitted it was a challenge but one that the Illicit team were more than equipped to handle.
"Coordinating an effort like this across all stores during what is essentially the Super Bowl of cannabis is no easy feat,' he admitted, 'but we've been working out the kinks for the last few months and our cultivation, manufacturing, and retail teams have been working closely together to make sure this goes off smoothly.'
The contest starts on Friday April 18 and ends on Sunday April 20. For further information, visit this link.
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