F1 Miami President Reveals Record Sponsorship Revenue
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Miami Grand Prix president Tyler Epp has revealed that sponsorship revenue for the 2025 event has reached an all-time high, as per a report from Sports Business Journal. This comes as the race has secured a historic contract extension that will keep it on the Formula 1 calendar through 2041.
This weekend's race now has 30 sponsors, including the likes of Fainbridge, Hard Rock, J.P. Morgan, Red Bull, Heineken, Liquid I.V., MSC Cruises, Ticketmaster, and more.
Commenting on the event's title partner, Crypto.com, Epp noted in a statement:
"[What I've learned about Crypto.com] is their business ebbs and flows with the markets, so they deepen their investment and are a little bit more prominent [this year], and that's their decision how they invest across their different enterprises."
Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB21 on track during practice ahead of the F1 Grand Prix of Miami at Miami International Autodrome on May 02, 2025 in...
Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB21 on track during practice ahead of the F1 Grand Prix of Miami at Miami International Autodrome on May 02, 2025 in Miami, Florida. MoreThis years race weekend features multiple different sponsor activations. One of which is from the title sponsor, which enables fans to purchase food and beverages on site using cryptocurrency. On top of this, fans who use Crypto Pay and correctly predict the 2025 Miami Grand Prix winner will be entered into a sweepstakes to win tickets for the 2026 event at the Hard Rock Stadium.
This comes as the Miami Grand Prix has secured a ten-year contract extension. As it previously was locked in until 2031, this now ensures the race at the Miami International Autodrome a spot on the calendar through 2041 - the longest contract on the lineup.
F1 CEO and President Stefano Domenicali stated on the contract extension, as previously reported by Newsweek Sports:
"In just three years, the Miami Grand Prix has established itself as one of the most important and spectacular events on our calendar, an extraordinary example of quality and vision that truly represents the spirit and ambition of Formula 1 in the United States.
"Extending this agreement until 2041 is a strategic milestone of enormous importance, which strengthens our presence in America and consolidates the ever-deepening bond with our fan base there, which is constantly growing and passionate like never before."
The F1 chief added:
"Miami is not only an extraordinary city, but also a truly global sporting hub, energetic, dynamic and culturally vibrant. All this would not have been possible without the far-sighted vision and tireless commitment of Stephen Ross and Tom Garfinkel, to whom I extend my sincere gratitude for the leadership, support and dedication with which they have helped transform the Miami Grand Prix into a world-class event."
The 2025 Miami Grand Prix will take place tomorrow, Sunday 4 May, at 4 p.m. local time.
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