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Super Bowl 2025: Coin toss trends (and why the betting odds aren't even money)

Super Bowl 2025: Coin toss trends (and why the betting odds aren't even money)

USA Today07-02-2025

Editor's Note: This story was originally published on February 9, 2024. It has since been updated.
One of the easiest bets anyone can place on the Super Bowl is a wager on the coin toss.
You don't need to know anything about football or sports in general. You need to simply have seen a coin at some point in your life. There's a side that has a head on it. There's a side that has a tail on it. Hopefully this is not brand new information. The two Super Bowl teams meet at midfield before the game and flip a coin to see who gets the ball first. And betting on which side of the coin will prevail is a time-honored tradition on Super Bowl Sunday.
But if you're looking to place this bet at a sportsbook, you might be confused why two outcomes with equal probability don't result in odds that pay even money (+100).
Typically you'll see books list the betting options as Heads (-102) vs. Tails (-102)
The reason is something called 'the hold', and it's another way sportsbooks make money besides collecting on losing bets.
The hold is essentially what you pay the sportsbook to accept your bet. A commission of sorts. So instead of betting Heads or Tails for even money, the sportsbook lists each option at -105 or so to make sure it will retain a portion of the total amount of money wagered no matter which side wins. Best Super Bowl Betting Promos
Top Sports Betting Apps for the Super Bowl
BetMGM Super Bowl Welcome Offer
Top Super Bowl 59 Betting Sites Super Bowl Coin Toss Trends Heads won the 2024 Super Bowl coin toss
Tails has won the Super Bowl coin toss in six of the last 10 years
Tails has won the toss in 52 percent of all Super Bowls
Kansas City won the Super Bowl coin toss in 2023 (Tails) and 2024 (Heads)
The team that wins the toss has won the Super Bowl 45 percent of the time
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