This £31 at-home treatment is a frizz-fighting 'miracle' - users claim it's even better than salon keratin and more affordable

Daily Mail​

23-05-2025

The ANSWR At-Home Keratin Treatment has taken the beauty world by storm, selling out seven times due to its ability to deliver salon-level results without the hefty price tag.
Now it's back, and during the brand's Summer Glow Up Sale, you can enjoy 25 per cent off sitewide, plus an additional 10 per cent off using the code EXTRAGLOW10.
ANSWR At-Home Keratin Treatment
The ANSWR At-Home Keratin Treatment tames frizz, smooths curls, and protects against humidity, providing sleek, shiny, and frizz-free hair for up to three months with just one application.
Easy to use, it involves spraying the treatment on clean, dry hair, leaving it for an hour, and finishing with a straightener for smooth, long-lasting results.
Enjoy 25 per cent off sitewide, plus an additional 10 per cent off using the code EXTRAGLOW10.
£30.32 (save £14.58) Shop
If you've been battling frizzy hair, unruly locks, or constant humidity-induced flyaways, this is the affordable solution you've been waiting for.
Designed to tame frizz, smooth curls, and protect your hair from humidity, the ANSWR At-Home Keratin Treatment promises to leave your hair looking sleek, shiny, and frizz-free for up to three months with just one application - and users say 'it really works'.
With hundreds of five-star reviews, it's earned a reputation as a 'game-changer,' with customers calling it the ' best hair treatment ', 'a little bottle of miracle lotion' and praising it for delivering 'salon results at a fraction of the cost'.
'My hair now has that 'just left the salon' look, and I don't need to spend hours straightening it anymore,' one customer wrote. 'I've tried so many different products to reduce frizz, but this is the one that really works.'
Another added: 'This product is the best thing I've ever bought! I've always suffered with flyaways and frizz, and now my hair is completely transformed! I'll never go back to traditional treatments again.'
And it's incredibly easy to use, as per reviews. Simply start with clean, dry hair and spray the treatment until it's fully saturated. Comb it through and let it sit for about an hour.
Shopping Finder puts the viral hair treatment to the test: Layla's honest review
Shopping Finder Commerce Writer and Content Creator Layla Turner tried the treatment herself and was 'blown away' by the results.
Immediately after rinsing, she felt a noticeable difference. 'My hair is usually coarse and frizzy (after years of over using bleach), yet after using the ANSWR At-Home Keratin Spray, a brush went through it like a dream.' After blow-drying and straightening, her hair was 'literally pin straight - in fact, it was the straightest I've ever seen my locks'.
The true test came when she air-dried it. 'My hair dried pretty much pin straight - a far cry from my wavy, frizzy and coarse hair pre-treatment, and lasted this way all day.' Even in the damp UK weather, it stayed smooth all day.
Would she use it again? 'Absolutely.' Layla plans to use it before her holiday to avoid frizzy hair and sees it as a great option for reducing heat styling.
Then, rinse with water and finish by using a straightener, working in small sections until all strands are smooth. The brand claims results last for up to three months.
'It's really easy to use,' another user commented. 'Just spray it on, leave it for a bit, rinse, dry, and straighten. No more frizz or straightening between washes. It's a game-changer for frizzy hair.'
A fifth customer wrote: 'I've only ever had keratin treatments at a salon but this matches those I have had.'
Designed to give you the same results as salon treatments, this at-home keratin treatment comes in a 100ml spray bottle, enough for one to two applications, depending on your hair's thickness.
Georgiana Grudinschi, the 31-year-old entrepreneur behind ANSWR, created the treatment out of necessity.
After years of struggling with frizzy hair and spending a small fortune on salon keratin treatments, she realized that many women were facing the same issue: they wanted smooth, manageable hair but couldn't afford the expensive, salon-only treatments.
'After struggling with frizzy hair for years I finally discovered salon keratin treatments. After my first salon keratin treatment, I was hooked on the results but dismayed by the £400 price tag for just a single treatment that I needed to do every third month,' Georgiana explained.
'It dawned on me that countless women must be in the same predicament, yearning for manageable hair but deterred by the cost. That realization sparked my mission to democratize beauty by challenging the experts-only notion'.
What began as a personal challenge for Georgiana quickly became a passion project and global success.
After years of testing, ANSWR launched its At-Home Keratin Treatment in 2019, winning multiple awards, including Best Hair Product of the Year at the 2021 Global Makeup Awards.
With over 500,000 units sold, it has transformed the beauty industry by offering a healthier, chemical-free alternative to traditional salon treatments.
Don't let humidity make your hair unmanageable this summer. Shop the ANSWR At-Home Keratin Treatment while it's on sale with a double discount.