
Tourism Ministry launches second executive master's program to develop Saudi tourism leadership
RIYADH: The Saudi Ministry of Tourism has unveiled a second executive master's program, offering four educational packages and teaming up with three prestigious European hospitality institutions — Les Roches in Spain and EHL and Glion in Switzerland, the Saudi Press Agency reported.
The program aims to train 300 Saudi professionals in international tourism and hospitality management, advancing expertise in the Kingdom's tourism sector.
Under the ministry's 'Ahluha' initiative, which has already trained more than 100,000 Saudi citizens, domestically and internationally, in 2024. The program focuses on equipping participants with modern management techniques and high-quality resource management skills for the tourism industry.
Candidates must meet rigorous eligibility criteria, including an honors bachelor's degree in tourism-related fields, minimum five years of professional experience, proven English language proficiency, willingness to travel for training requirements, and successful completion of a personal interview.
According to SPA, the program builds on the success of its first edition, in which 198 graduates completed managerial training at leading Spanish and Swiss institutions.
Ministry spokesperson Mohammed Al-Rasasimah said that, through the executive master's program, the ministry works to provide key opportunities for Saudi tourism professionals to receive advanced education and training.
He said the program represents a strategic investment in developing Saudi tourism leadership.
'This initiative is crucial for preparing the next generation of Saudi leaders who will drive our growing tourism sector,' he said.
'We are focused on enhancing our national workforce's capabilities, expanding their horizons and exposing them to global best practices in tourism management,' he added.
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