Almosafer Expands Reach with Yas Island Tourism Drive
Almosafer, a leading travel services provider in Saudi Arabia, has entered into a strategic partnership with Abu Dhabi-based Miral to promote Yas Island as a premier leisure destination among travellers from the Kingdom and the wider Gulf Cooperation Council region.
Under the agreement, Almosafer will leverage its extensive consumer travel platforms and regional expertise to market Yas Island's diverse attractions, including theme parks, luxury accommodations, and cultural events. This collaboration aims to boost visitor numbers from Saudi Arabia, a market that has shown significant growth in outbound tourism.
Yas Island has experienced a surge in popularity, recording over 38 million visits in 2024—a 10% increase from the previous year. The destination's appeal has been bolstered by a variety of attractions, such as Warner Bros. World, SeaWorld, and Yas Waterworld, as well as a calendar filled with international events and performances. Notably, there has been a 56% increase in visitors from the GCC, with Saudi Arabia contributing a substantial portion of this growth.
The partnership between Almosafer and Miral is expected to further enhance Yas Island's visibility and accessibility to Saudi travellers. Almosafer plans to integrate Yas Island offerings into its booking platforms, provide tailored travel packages, and launch targeted marketing campaigns to showcase the destination's unique experiences.
This initiative aligns with broader regional efforts to promote tourism and diversify economies. By capitalising on the growing interest in leisure travel among Saudi residents, the collaboration seeks to position Yas Island as a top choice for family vacations, cultural exploration, and entertainment within the GCC.
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