HONOR tablets top Malaysian market for 12 consecutive months

The Star

2 days ago

IN A market crowded with competition, one brand continues to rise above the rest—HONOR.
Already a familiar name in the world of smartphones, HONOR has quietly but confidently taken over the tech space of tablets.
According to data from the International Data Corporation (IDC) covering the period from April 2024 to March 2025, HONOR's Android-based tablets have held the title of Malaysia's number one best-selling Android tablet brand for 12 consecutive months.
This impressive achievement reflects the brand's commitment to delivering innovative, high-quality devices tailored to a variety of user needs.
Among the standout offerings in its extensive tablet portfolio is the HONOR Pad X9a, part of the X Series, which delivers a visually stunning display optimised for immersive entertainment, perfect for drama and content enthusiasts who demand clarity and on-screen vibrancy.
HONOR's Magic Series is led by the cutting-edge HONOR MagicPad 2, which sets a new industry benchmark with its 3K OLED display.
Built for both visual brilliance and durability, the MagicPad 2 is the world's first tablet to receive a prestigious five-star SGS Anti-Bend Certification, adding resilience for peace of mind to its already stylish design cues.
Designed with professionals and students in mind, HONOR's Pad V9 delivers a truly seamless, paperless experience.
Together with a detachable touchpad keyboard that offers laptop-like versatility and an AI-enhanced suite of productivity tools, it ensures it is perfectly configured for academic excellence, efficient multitasking and smooth remote working.
Such innovations help to solidify HONOR's position as the market leader in Malaysia's Android tablet segment, catering to every lifestyle—from entertainment lovers to working professionals and students.
HONOR's success stems from a clear understanding of the diverse needs of users and delivering innovation that cuts across various lifestyles and budgets.
Whether it's immersive entertainment, academic needs, professional productivity or casual everyday use, HONOR has a tablet designed for you.
Now, HONOR has built on that winning formula with the introduction of its Pad 10—an evolution of the fan-favourite Pad 9, poised to continue the brand's dominant streak.
The HONOR Pad 10 measures at 277.07mm in width, 179.28mm in height and 6.29mm in thickness, with a weight of 525g (including a 10,100mAh high energy-dense battery).
The HONOR Pad 10 raises the bar for mid-range tablets with its 12.1-inch 2.5K TFT LCD HONOR Eye Comfort Display.
Measuring 277.07mm in width, 179.28mm in height and 6.29mm in thickness, it weighs about 525g (including a 10,100mAh high energy-dense battery), housing a Snapdragon 7 Gen 3 Chipset to provide a 15% performance and 20% efficiency gain while the graphics processing unit takes a 50% leap over the Pad 9.
Together with a six-speaker setup and stylus support, the Pad 10's larger battery (with 35W wired charging capability) allows users up to 8.5 hours of graphics-intensive gaming, 11.9 hours of social media "doom" scrolling or 80 days of standby.
Boasting an 88% screen-to-body ratio for maximum viewing space and minimal bezels, it provides the largest screen real estate in its class, guaranteeing a stunning lifelike visual experience that supports an eye-popping 1.07 billion colours.
Regardless of whether it's for streaming, browsing, gaming or attending virtual classes, the HONOR Pad 10 outperforms its direct competitors that have up to an 87% screen-to-body ratio and up to 16.7 million colours at best.
This puts the HONOR Pad 10 in a league of its own when it comes to colour clarity and screen immersion.
To further elevate the HONOR Pad 10 above the competition is its suite of AI-powered enhancements.
While the brand's AI Ultra Picture Engine sharpens and brightens visuals in real-time, its AI Dynamic Display improves the screen's dynamic range by up to 200%, delivering between 0.1 and 500 nits of brightness.
Thus, optimal clarity in any lighting condition can be achieved through the DCI-P3 colour gamut, which covers 96% NTSC and 133% sRGB.
With a 120Hz dynamic refresh rate, silky-smooth fluidity is added to the experience regardless of whether you're multitasking for work or winding down with a game.
Meanwhile, with the use of Eye Comfort technology, the screen comes with a TÜV Rheinland Low Blue Light Certification that allows the screen to create flicker-free visuals that are gentler and safer on the eyes over extended screen times of back-to-back meetings, classes or streaming marathons.
The tablet comes bundled with a free Smart Bluetooth Keyboard, HONOR Pencil and HONOR Choice Active Noise Cancelling Headphones, worth a total of RM1,097.
The HONOR Pad 10 is not just another tablet—it's a gateway to a smarter, more connected lifestyle.
Crafted to fit effortlessly into the rhythm of a modern digital lifestyle, it supports everything from professional tasks and online learning to entertainment and creativity with remarkable ease.
Building on the popularity and performance of its predecessor, the latest HONOR Pad 10 raises the bar with enhanced AI capabilities, stunning visuals and class-leading features that redefine what's possible from a mid-range Android tablet in 2025.
In doing so, the HONOR Pad 10 delivers premium experiences at an accessible price point by merging industry-leading display quality with AI-powered enhancements and intuitive functionality to perfectly blend a smart design with even smarter performance.
So why compromise?
The HONOR Pad 10 is available nationwide from May 30 with colour options of Cyan and Gray at RM1,499, which comes bundled with a free Smart Bluetooth Keyboard, HONOR Pencil and HONOR Choice Active Noise Cancelling Headphones, worth a total of RM1,097.