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Policy Watch: Lee Jae-myung forms committee for his soft power initiative

Policy Watch: Lee Jae-myung forms committee for his soft power initiative

Korea Herald30-04-2025

The Democratic Party of Korea's presidential candidate, Rep. Lee Jae-myung, launched a committee dedicated to promoting South Korean popular culture content, his campaign office said Monday.
Lee's campaign said the committee will be headed by Yoo Hong-jun, who served as the director of the Cultural Heritage Administration, a Ministry of Culture-affiliated agency for managing the country's cultural assets.
Expanding Korea's soft power is one of Lee's key policy pledges. "I want to help turn South Korea into a cultural powerhouse," he said in a statement on his Facebook on April 18.

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