Aquascutum Wants to "Activate" UK Culture In Latest Campaign
British luxury labelAquascutumheads to London's bustling streets to ignite its latest campaign. 'Being Active' looks to trigger the body and mind within creative fields, heading to the city's most energetic sector in SoHo.
Dukes Cupboardfounder Duke Milo fronts the campaign with a relaxed energy, seeing the vintage expert 'explore what it means to be 'Active' in today's cultural and creative landscape.' From opening his shop doors to going record shopping, Duke Milo is calm and comfortable in Aquascutum's new collection. He heads into London's unpredictable summer wearing classic slouchy tracksuits, checkered tees, and minimalistic activewear, while rain-ready outerwear and graphic bags prepare for rain and shine.
Take a closer look at Aquascutum's 'Active' campaign in the gallery above.
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