Design can make you feel things
Lyse Martel is a Berlin-based 'Color, Materials, and Finish' (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences.
Lyse is fascinated by design's power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability.
Lyse Martel: I'm Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability.
The final deadline for Fast Company's Brands That Matter Awards is this Friday, May 30, at 11:59 p.m. PT. Apply today.
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