Bob W strengthens southern European growth team
Bob W appoints real estate directors to accelerate growth in Spain, Italy, and Portugal by converting commercial spaces into tech-powered serviced apartments.
HELSINKI, FINLAND – Bob W, the tech-powered hospitality operator redefining hotels and short-term rentals, is strengthening its presence in Spain, Italy and Portugal with the appointments of Badis Boudjakdji as Real Estate Director for Iberia and Renato Sciannimanico as Real Estate Director for Southern Europe.
Boudjakdji and Sciannimanico will continue to drive Bob W's Iberian expansion, particularly in Spain, where the company already operates two properties in Madrid, and in Italy, where it manages three assets in the city centre locations of Milan and Florence. They will collaborate closely with landlords, asset managers, and developers to convert underutilised commercial spaces into distinctive Bob W serviced apartments.
Boudjakdji joins from coliving specialist Urban Campus, a leading pan-European co-living operator, where he spearheaded business development across Iberia. His background includes M&A and structured finance roles at PwC, BNP Paribas, and Covivio.
Sciannimanico comes from pan-European private equity firm Tristan Capital Partners, where he managed value-add and core+ real estate transactions. Previously, he held portfolio management roles at Allianz Real Estate (now PIMCO Prime).
Badis Boudjakdji said: 'Our strategy is focused on expanding in top 10 cities (excluding resort / seasonal destinations) across Spain and Portugal through both leases and management contracts. I am looking forward to collaborating closely with private, family and institutional investors – as well as developers – to create lasting value for them and deliver exceptional experiences to our end-clients. With our established presence in Madrid, Bob W is ideally positioned for significant growth across Iberia.'
Renato Sciannimanico added: 'Italy offers a wealth of repositioning opportunities in the hospitality sector and is a very attractive market for our business. I'm excited to help accelerate Bob W's pipeline and unlock long-term value with our real-estate partners.'
Niko Karstikko, Co-founder & CEO of Bob W said: 'These appointments are another step in our mission to launch Bob W in every major European market. Badis and Renato bring the relationships and expertise to secure more buildings and grow our brand at pace.'
Bob W now consists of a portfolio in excess of 5,000 apartments, completed or in progress and a presence in 16 countries. Recent capital increase allows to have a fully funded business plan.
Bob W's tech-powered hospitality model combines the consistency and aesthetics of a lifestyle hotel with the flexibility and convenience of a short-term rental. Apartments include full kitchens, smart room controls and access to the digital guest experience via the Bob W app.
As one of Europe's best-rated operators, Bob W boasts an NPS of 76 and an average guest rating of 4.7 out of 5. The company is backed by top-tier investors and continues to seek office, hotel, and mixed-use buildings to convert across major European cities.
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