Google faces September trial on ad tech antitrust remedies
Alphabet's Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its advertising technology business to address the company's dominance over tools used by online publishers to sell ads.
U.S. District Judge Leonie Brinkema in Alexandria, Virginia, set the trial date on Friday after hearing from Google and the U.S. Department of Justice about potential remedies in the case.
Both sides are expected to file detailed proposals on Monday.
The DOJ will seek to have Google sell off its ad exchange and publisher ad server business, in a process expected to take several years, said DOJ attorney Julia Tarver Wood.
Google lawyer Karen Dunn said the company supported behavioural remedies - such as making real-time bids available to competitors - but that prosecutors cannot legally pursue a bid to force Google to sell parts of its business.
Such a move would also harm internet users and encounter a lack of interested buyers, she said.
Publisher ad servers are platforms used by websites to store and manage their digital ad inventory. Along with ad exchanges, the technology lets news publishers and other online content providers make money by selling ads.
Brinkema ruled in April that Google unlawfully tied publishers' use of its ad exchange to use of its ad server, and enacted anticompetitive policies that were "not in its publisher customers' best interests." The conduct harmed competition, and hurt publishers and ultimately internet users, she said.
Google has previously explored selling its ad exchange to appease European antitrust regulators, Reuters reported in September.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
an hour ago
- Hindustan Times
Premier League 'under strain' despite record £6.3 bn revenues
The combined revenue of Premier League clubs rose to a record £6.3 billion in the 2023/24 season, but fan unrest and worsening competitive balance are cause for concern, according to financial experts Deloitte. The rise in income for England's 20 top-flight clubs was fuelled by commercial income surpassing £2 billion for the first time and a rise in matchday revenue beyond £900 million. English clubs continue to enjoy a huge financial advantage over their European rivals. Spain's La Liga, the second highest revenue-generating league, earned just over half that amount at 3.8 billion euros, almost 50 percent of which came from Real Madrid and Barcelona. However, fan protests have become a common sight at Premier League stadiums over rising ticket prices and the squeezing out of local supporters to make way for more tourists willing to spend more for a special matchday experience. "There can be no doubt that the system in English football is under strain," said Tim Bridge, the lead partner in the Deloitte Sports Business Group. "Repeated reports of fan unrest at ticket price and accessibility demonstrate the challenge in the modern era of balancing commercial growth with the historic essence of a football club's role and position in society: as a community asset." There is also uncertainty over the implications of an incoming independent regulator for England's top five leagues. And for the past two seasons, all three promoted clubs from the Championship have been immediately relegated back to the second tier. "The financial implications of the 'yo-yo effect' on clubs, their spending, and overall competitiveness are major factors to address in order to continue attracting high levels of investment across the system," added Bridge in Deloitte's Annual Review of Football Finance. Total revenue of European clubs rose by eight percent in the 2023/24 campaign to 38 billion euros, boosted by increased commercial revenue and stadium developments. The women's game also continues to grow commercially, particularly in England's Women's Super League . Collective revenues in the WSL rose 34 percent to £65 million in 2023/24 and are projected to reach £100 million in the upcoming season. kca/nf
Time of India
4 hours ago
- Time of India
Does India trust Donald Trump? EAM Jaishankar says national interest is the pivot, not personalities
External affairs minister S Jaishankar NEW DELHI: Amid apparent differences with the Trump administration over critical issues like Pakistan's support to cross border terrorism, external affairs minister S Jaishankar said that India's aim is to advance the relationship with the US as it serves India's interests. During his ongoing visit to Europe, the minister also warned the Europeans that terrorism will come back to haunt them if they ignore it. "I take the world as I find it. Our aim is to advance every relationship that serves our interests - and the US relationship is of immense importance to us. It's not about personality X or president Y," said Jaishankar, responding to a question about whether India trusts Trump. Asked about the Pahalgam terror attack and the subsequent military conflict, Jaishankar recalled the presence of Osama bin Laden in Pakistan. "Why did he, of all people, feel safe living for years in a Pakistani military town, right next to their equivalent of West Point," he asked. "I want the world to understand - this isn't merely an India-Pakistan issue. It's about terrorism. And that very same terrorism will eventually come back to haunt you," said the minister in an interview to Euractiv in Brussels. He also hit out at Europe for questioning India's ties with Russia, saying every country considers its own experience, history and interests. "India has the longest-standing grievance - our borders were violated just months after independence, when Pakistan sent in invaders to Kashmir. And the countries that were most supportive of that? Western countries," he said. 'If those same countries - who were evasive or reticent then - now say 'let's have a great conversation about international principles', I think I'm justified in asking them to reflect on their own past," added Jaishankar. Asked about India's ties with China, the minister recalled his meetings with several European companies in India that have chosen to set up there specifically to de-risk their supply chains. "Many companies are becoming increasingly careful about where they locate their data - they'd rather place it somewhere secure and trustworthy than simply go for efficiency. Would you really want that in the hands of actors you don't feel comfortable with," he said.
Time of India
5 hours ago
- Time of India
TEMBO Defence plans small arms ammo unit in Amravati
1 2 3 Nagpur: After emerging as a hub for making ammunition for big guns, Vidarbha may soon have a factory making bullets for small weapons like rifles and pistols. TEMBO Defence, a subsidiary of TEMBO Global, which has interests in textiles, engineering products, and solar power, has been allotted a comfort letter by Maharashtra Industries Development Corporation to allot 100 acres of land in Amravati. The project would entail an investment of Rs1,000 crore for which it already entered into an MoU with the state govt. The parent company was incorporated in 2010 and is a listed entity. It has been learnt that TEMBO Defence plans to start a small arms ammunition manufacturing facility at Amravati. It was learnt that the company entered into a tie-up with a global company famous for it handguns and rifles. TEMBO is expected to make both weapons and the rounds to be fired through them in India, said sources. The guns are expected to be made at its fabrication unit, and a separate unit for making bullets would be set up at Amravati. A PowerPoint presentation made for investors, shared with TOI, says it has entered into a strategic partnership with a European company, without naming it. Under this, the foreign partner will be buying 100% of the production output. An MoU was signed for establishing a state-of-the-art arms and ammunition manufacturing plant in India. With the presence of Ordnance Factories and private units, Nagpur and Chandrapur have already emerged as a hub for making ammunition used in artillery and armoured systems. This would be the first-ever bullet-making unit in the region. The OFs at Varangaon and Kirkee near Bhusawal and Pune, respectively, make small ammunitions too. The company's director, Sanjay Patel, said the allotment of land is a major step towards its long-term goals.
