INTERIVIEW - Egypt key in ADNOC Distribution regional expansion strategy: CEO - Energy
ADNOC Distribution, the UAE's leading fuel and convenience retailer, has officially launched its premium Voyager lubricants across Egypt, marking a key milestone in its regional growth strategy.
The move, in partnership with TotalEnergies Marketing Egypt (TEME), underscores the company's long-term commitment to the Egyptian market and its ambition to enhance local manufacturing and retail networks.
In an exclusive interview with Ahram Online, ADNOC Distribution CEO Bader Saeed Al Lamki shares insights into the company's expansion plans, local investments, and vision for the future of energy and mobility in Egypt.
Ahram Online: How does ADNOC Distribution view operations in the Egyptian market?
Badr Saeed: At ADNOC Distribution, we are excited about our ongoing commitment to the Egyptian market.
In 2023, ADNOC Distribution acquired 50 percent of TotalEnergies Marketing Egypt (TEME), underscoring a belief shared by both of our companies in Egypt's dynamism and potential.
Through this acquisition, we already have more than 240 fuel stations across the country and maintain robust wholesale and aviation fuel businesses.
A major recent milestone was the national launch of our ADNOC Voyager lubricants across the country. For the first time, they are now available at third-party retail outlets.
We plan to have them available at 3,000 retail points across Egypt by the end of 2026.
Since December 2024, we have been manufacturing Voyager lubricants in Egypt, the first place outside the UAE where we blend these lubricants.
We are investing in local production, creating skilled jobs, and helping reduce the need for imports.
It is a win-win: We meet demand for top-quality lubricants in a key growth market while supporting Egypt's manufacturing goals.
This marks a significant milestone in our regional expansion strategy. Egypt's thriving automotive and manufacturing sectors, coupled with a growing population and an enabling environment for inward investment, made introducing Voyager a natural next step.
Ultimately, Egypt is not just another market for ADNOC Distribution but a key part of our bigger vision to lead the way in innovation and customer experience.
Everything we do here supports our five-year growth strategy as we transform into a regional leader in mobility and convenience retail.
AO: How does ADNOC Distribution perceive Egypt's steps to empower the private sector and enhance business in the country?
BS: Egypt is an important market for ADNOC Distribution, and our commitment to it has only strengthened since we entered its market two years ago.
ADNOC Distribution recognizes Egypt's efforts to strengthen the private sector and foster a more dynamic business environment.
Egypt's ambitions of attracting global investment through flagship projects and developing a robust domestic industrial base align perfectly with ADNOC Distribution's strategy and goals, both within Egypt and further afield.
Later this year, we will open our very first flagship service station in Egypt, located in New Cairo.
This new station will feature an expanded ADNOC Oasis convenience store and a broader range of automotive services – a slightly more elevated experience than what we offer at our existing ADNOC-branded stations across the country.
It will reflect the same premium experience as our flagship stations in the UAE.
We believe Egyptian customers deserve the best. It is a mature market with discerning consumers who know quality when they see it.
Choosing Cairo for our next flagship service station says a lot about our confidence in Egypt's future and our commitment to the market.
AO: What is in the pipeline regarding ADNOC Distributions' expansion plan in Egypt and collaboration with the Egyptian government?
BS: ADNOC Distribution is actively assessing opportunities to establish new fuel stations in Egypt, including in the New Administrative Capital and along the North Coast.
We are also exploring growth opportunities in our aviation fuel business through TEME, our local partnership with TotalEnergies.
Currently, we operate at Cairo and Marsa Alam airports, and we are looking to expand further in response to growing demand driven by Egypt's tourism sector and its emergence as a regional logistics hub.
Through our partnership with TotalEnergies, we are exploring opportunities to expand lubricant blending operations to meet both local and export demand.
More broadly, we contribute to meeting the energy needs of a developing manufacturing base, the tourism and logistics sectors, and a growing population.
There is a lot of energy here, and we are positioning ourselves to be part of it.
AO: Is ADNOC Distribution planning to make new acquisitions in the Egyptian market?
BS: ADNOC Distribution is always looking for new ways to grow and expand, especially in international markets, including Egypt.
We are constantly evaluating our international footprint per our five-year growth strategy.
If the right opportunity comes along, especially one that fits with our long-term goals and is value-accretive, we will assess it to ensure it helps us grow and delivers real, lasting value for our shareholders while bringing our industry-leading products and services to more communities than ever before.
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