A new board game simulates how a US-China war would be fought
A board game depicts how a kill chain is intrinsic to combat with precision weapons.
Players race to detect and attack their opponent in a simulated US-China war in 2040.
The game's designer is a Marine veteran who designs war games for a think tank.
America and China may go to war someday and no one knows what that war between superpowers will be like. How can armies survive on a battlefield laced with so many lethal weapons like hypersonic missiles and hunter-killer drones?
Answering those questions is the genesis of "Littoral Commander: Indo-Pacific," a board game that depicts combat between American and Chinese forces around 2040. Based on Fleet Marine Force — a tactical-level training simulation for the US Marine Corps — "Littoral Commander" is now used by the US Naval Academy and various US and foreign military schools.
The game is now available to the general public for about $75. "Littoral Commander" is part of a genre known as "serious games," which are educational tools for teaching complex subjects such as healthcare and foreign policy. The idea is that games offer a more immersive experience than manuals and PowerPoint lectures.
"Littoral Commander" is intended to illustrate what has emerged as the crux of modern warfare: the "kill chain" in which sensors locate and identify the enemy, developing targeting data that operators use to attack the enemy target before it does the same. Think of it as a more realistic version of the game of "Battleship." Already in the Ukraine war, the F2T2EA (find, fix, track, target, engage, and assess) process has become crucial as Russia and Ukraine race to speed up the sensor-to-shooter connection.
"The game at its very deepest core is about the F2T2EA process, whether kinetic capabilities such as missiles and drones, or non-kinetic capabilities such as electronic warfare and cyber," Sebastian Bae, designer of "Littoral Commander," told Business Insider.
"Littoral Commander" resembles the paper wargames that date back to the 19th Century kriegspiel used by the German military to train staff officers. Units are rated for firepower, range and speed. Players alternate taking actions such as movement, initiating combat (resolved with a 20-sided die). and resupply. Depending on the scenario, victory conditions include destroying enemy units, seizing ground or preventing the enemy from taking territory.
An "Influence Meter" reflects how popular support may affect a campaign — for example, destroying at least three enemy units in a single turn, or if the enemy conducts a missile attack on friendly units in a city (presumably injuring civilians), then the Influence Meters shifts in your favor, resulting in benefits such as additional resources.
"Littoral Commander" comes with multiple maps, including the Ryukyu Islands (including Okinawa), the Taiwan Strait, the Philippine island of Luzon and the Luzon Strait, and the Malacca Strait between Singapore, Malaysia and Indonesia. Also included are several scenarios, such as battling for a key island or attempting to stop enemy ships passing through a strait; players can also devise their own battles.
The American forces include Marine infantry platoons, backed by amphibious combat vehicles, rocket artillery, air defense and logistics units, as well as US Navy destroyers and submarines. They face Chinese People's Liberation Army Navy Marine Corps mechanized infantry and reconnaissance platoons, supported by light tanks, howitzer and rocket artillery, air defense, and logistics units, as well as destroyers, frigates and submarines.
This order of battle reflects the many small-scale fights in a US-China war. Rather than the massed armies or huge fleets that fought at Midway or Okinawa, a new Pacific War would likely be waged by relatively small but heavily armed amphibious units battling to establish missile bases, airfields and listening posts on strategic islands. Indeed, the US Marine Corps has radically revamped itself for this mission by adopting Force Design 2030. The Marines shed their cumbersome tanks and created mobile littoral regiments armed with anti-ship missiles, which can interdict Chinese warships transiting waterways such as the Luzon and Malacca Straits.
Games like "Littoral Commander" are meant to spur thought and imagination, rather than create a surefire plan to defeat China. "It is not a depiction of warfare of the future, because I cannot predict the future nor can any game," said Bae, a former Marine sergeant and Iraq War veteran who now designs wargames for the Center for Naval Analyses think tank. "I created 'Littoral Commander' to be an intellectual sandbox for people to explore, engage, and learn about capabilities. How these capabilities work and what challenges and opportunities they may offer."
"Littoral Commander" illustrates the panoply of current and future capabilities through 200 "Joint Capability Cards", complete with separate US and Chinese decks. Cards include drones, bombers, cyber operations and signals intelligence, minefields, special forces raids, naval gunfire and other extras that players purchase using a limited number of "command points." The mechanism is somewhat gamey — battalions commanders don't get B-52 strikes on demand — but the practical effect is to allow players to experiment with a wide variety of capabilities. "As a tactical leader, you only get a tiny sliver of them at any given moment," Bae explained. "But I wanted players to think, plan, and assess how and what they needed to execute their plan."
Winning at "Littoral Commander" means mastering a few key variables. Perhaps the most important is detecting the enemy: as the Ukraine war has shown, what can be seen can be destroyed. Counters on the "Littoral Commander" map are considered "concealed:" flipped upside down so that the opponent can't see whether they are an infantry platoon, a missile battery — or a dummy piece simulating the fog of war.
The dilemma is that concealed units can't be fired at. Yet they lose concealment when they fire, or when their locations are scouted by enemy reconnaissance platforms or ground troops. Thus "Littoral Commander" becomes a contest of hide-and-seek, where the combatants try to pinpoint enemy troops for missile strikes. All while screening their own forces from enemy reconnaissance or, if spotted, changing position in order to vanish.
As the Ukraine war has shown, long-range fires dominate the modern battlefield. Missile and artillery units in "Littoral Commander" have enormous firepower and range, but the combatants only have a limited number of guided munitions. The same applies to air and missile defense units, which have a limited supply of interceptors. Players have to carefully decide not just when to fire their long-range weapons — and lose concealment — but also whether to expend munitions or save them for future battles. Picking the right Joint Capability Cards is crucial: for example, the Chinese CH-901 drone swarm cards offers additional long-range strikes, while the US Space Satellite reveals concealed Chinese units.
Bae already has published a commercial sequel — "Littoral Commander Baltic States" — with expansions planned for Australia, Japan, Norway and other nations. In addition to teaching military professionals, he hopes these games will educate the general public.
"I want people to learn various capabilities of modern warfare and how they interact," said Bae. "Like how having a long-range missile means nothing if you cannot find the enemy, and how sequencing and timing matters in the types of actions you do at the tactical level."
"I wanted to make the game accessible to my professional community, which is the Department of Defense," Bae said. "But I also wanted normal people to understand our community better in an engaging way."
Michael Peck is a defense writer whose work has appeared in Forbes, Defense News, Foreign Policy magazine, and other publications. He holds an MA in political science from Rutgers Univ. Follow him on Twitter and LinkedIn.
Read the original article on Business Insider
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
23 minutes ago
- Yahoo
AI Can't Replace Education
Credit - Tingting Ji—Getty Images As commencement ceremonies celebrate the promise of a new generation of graduates, one question looms: will AI make their education pointless? Many CEOs think so. They describe a future where AI will replace engineers, doctors, and teachers. Meta CEO Mark Zuckerberg recently predicted AI will replace mid-level engineers who write the company's computer code. NVIDIA's Jensen Huang has even declared coding itself obsolete. While Bill Gates admits the breakneck pace of AI development is 'profound and even a little bit scary,' he celebrates how it could make elite knowledge universally accessible. He, too, foresees a world where AI replaces coders, doctors, and teachers, offering free high-quality medical advice and tutoring. Despite the hype, AI cannot 'think' for itself or act without humans—for now. Indeed, whether AI enhances learning or undermines understanding hinges on a crucial decision: Will we allow AI to just predict patterns? Or will we require it to explain, justify, and stay grounded in the laws of our world? AI needs human judgment, not just to supervise its output but also to embed scientific guardrails that give it direction, grounding, and interpretability. Physicist Alan Sokal recently compared AI chatbots to a moderately good student taking an oral exam. 'When they know the answer, they'll tell it to you, and when they don't know the answer they're really good at bullsh*tting,' he said at an event at the University of Pennsylvania. So, unless a user knows a lot about a given subject, according to Sokal, one might not catch a 'bullsh*tting' chatbot. That, to me, perfectly captures AI's so-called 'knowledge.' It mimics understanding by predicting word sequences but lacks the conceptual grounding. That's why 'creative' AI systems struggle to distinguish real from fake, and debates have emerged about whether large language models truly grasp cultural nuance. When teachers worry that AI tutors may hinder students' critical thinking, or doctors fear algorithmic misdiagnosis, they identify the same flaw: machine learning is brilliant at pattern recognition, but lacks the deep knowledge born of systematic, cumulative human experience and the scientific method. That is where a growing movement in AI offers a path forward. It focuses on embedding human knowledge directly into how machines learn. PINNs (Physics-Informed Neural Networks) and MINNs (Mechanistically Informed Neural Networks) are examples. The names might sound technical, but the idea is simple: AI gets better when it follows the rules, whether they are laws of physics, biological systems, or social dynamics. That means we still need humans not just to use knowledge, but to create it. AI works best when it learns from us. I see this in my own work with MINNs. Instead of letting an algorithm guess what works based on past data, we program it to follow established scientific principles. Take a local family lavender farm in Indiana. For this kind of business, blooming time is everything. Harvesting too early or late reduces essential oil potency, hurting quality and profits. An AI may waste time combing through irrelevant patterns. However, a MINN starts with plant biology. It uses equations linking heat, light, frost, and water to blooming to make timely and financially meaningful predictions. But it only works when it knows how the physical, chemical, and biological world works. That knowledge comes from science, which humans develop. Imagine applying this approach to cancer detection: breast tumors emit heat from increased blood flow and metabolism, and predictive AI could analyze thousands of thermal images to identify tumors based solely on data patterns. However, a MINN, like the one recently developed by researchers at the Rochester Institute of Technology, uses body-surface temperature data and embeds bioheat transfer laws directly into the model. That means, instead of guessing, it understands how heat moves through the body, allowing it to identify what's wrong, what's causing it, why, and precisely where it is by utilizing the physics of heat flow through tissue. In one case, a MINN predicted a tumor's location and size within a few millimeters, grounded entirely in how cancer disrupts the body's heat signature. The takeaway is simple: humans are still essential. As AI becomes sophisticated, our role is not disappearing. It is shifting. Humans need to 'call bullsh*t' when an algorithm produces something bizarre, biased, or wrong. That isn't just a weakness of AI. It is humans' greatest strength. It means our knowledge also needs to grow so we can steer the technology, keep it in check, ensure it does what we think it does, and help people in the process. The real threat isn't that AI is getting smarter. It is that we might stop using our intelligence. If we treat AI as an oracle, we risk forgetting how to question, reason, and recognize when something doesn't make sense. Fortunately, the future doesn't have to play out like this. We can build systems that are transparent, interpretable, and grounded in the accumulated human knowledge of science, ethics, and culture. Policymakers can fund research into interpretable AI. Universities can train students who blend domain knowledge with technical skills. Developers can adopt frameworks like MINNs and PINNs that require models to stay true to reality. And all of us—users, voters, citizens—can demand that AI serve science and objective truth, not just correlations. After more than a decade of teaching university-level statistics and scientific modeling, I now focus on helping students understand how algorithms work 'under the hood' by learning the systems themselves, rather than using them by rote. The goal is to raise literacy across the interconnected languages of math, science, and coding. This approach is necessary today. We don't need more users clicking 'generate' on black-box models. We need people who can understand the AI's logic, its code and math, and catch its 'bullsh*t.' AI will not make education irrelevant or replace humans. But we might replace ourselves if we forget how to think independently, and why science and deep understanding matter. The choice is not whether to reject or embrace AI. It's whether we'll stay educated and smart enough to guide it. Contact us at letters@


Gizmodo
27 minutes ago
- Gizmodo
The Best Tech Gifts for Father's Day 2025
Getting a gift for Father's Day (reminder: it's Sunday, June 15) is no easy task. What more could the dad in your life need other than your unconditional love? Turns out, physical gifts—preferably something useful or entertaining—are exactly what he needs to escape the hellscape that is our current timeline. Like we did for Mother's Day, we've curated a selection of the finest tech to get your favorite dad. With options for budgets under $100, under $300, under $500, and over $500, we're sure pops will like something from this list. Gifts Under $100 Anker 6-Foot USB-C Cable ($10) Nothing screams 'man of the house' like a 6-foot USB-C cable that can probably reach any outlet from the couch. For $10, you get two of 'em. Gotta keep the phone charged up when the commercials on the big screen hit. Buy at Amazon 8BitDo USB Wireless Adapter 2 ($20) It'll feel wrong at first to use a PS5 controller to play Xbox and vice versa, but it beats buying a completely new gamepad when you can just pair existing ones to your consoles using this USB dongle. The 8BitDo USB Wireless Adapter 2 even works with Switch, so dad can play Super Smash Bros. Ultimate with a PS5 or Xbox controller. Buy at Amazon Apple in China: The Capture of the World's Greatest Company ($30) Whether dad loves Apple or hates it, the company's sheer scale producing devices like the iPhone and iPad unexpectedly gave birth to China's technology scene and helped give rise to its largest Asian competitors such as Xiaomi and Huawei. Apple in China is a fascinating dive into how Apple's growth has made the world go round. Buy at Amazon Clair Obscur: Expedition 33 ($50) It's the talk of the gaming scene for good reason. Clair Obscur: Expedition 33 offers a feast for the eyes and ears, and a wonderful story wrapped in gameplay that feels new while scratching the itch of any dad still nostalgic for early Final Fantasy titles. Buy at Amazon Arcs ($60) Leder Games' Arcs is the kind of board game that does so much in such a small space. It's a trick-taking conquest game about gaining space supremacy in the vein of 4X games on PC. If you want to make it extra spicy, also buy the Blighted Reach expansion to connect multiple games into epic, multi-session storylines. Buy at Amazon Anbernic 34XXSP ($67) Anbernic's latest Game Boy Advance SP mimic is the kind of device that will put a smile on the face of any dad who grew up with a Game Boy in tow. The 34XXSP is powerful enough to play most games from early handhelds, and even a select few games from the N64 or Dreamcast era. Buy at Anbernic SETI: Search for Extraterrestrial Intelligence ($70) SETI: Search for Extraterrestrial Life is one of those games that will get both the space-loving and mechanics-minded dads excited to sit at the table with you. It's a game that will run for several hours, but it ends with such an epic climax that everyone will be jonesing for another round anyway. Buy at Amazon Xbox Design Lab Controller ($80) That skin oil-worn controller he's using to play Xbox may work just fine, but that doesn't mean he wouldn't love an upgrade. Microsoft's Design Lab is full of unique customization options—from colors to patterns to grips and more. Buy at Xbox Gifts Under $300 Backbone One ($100) A quality mobile controller may be the perfect gift if he has ever complained about aching thumbs while trying to play a game on a phone. Our current choice remains the Backbone One, but if you want to spend more, the Backbone Pro is a good upgrade with tighter controls. Buy at Amazon Govee Gaming Pixel Light ($120) Your dad deserves to jazz up his decor beyond bland paintings you can find at a thrift shop. The Govee Gaming Pixel Light lets the man in your life add his favorite 8-bit art (32×32 pixels) to his wall. Buy at Amazon Razer Pro Click V2 Vertical Edition ($120) Logitech's Lift is the go-to for vertical mice, but if your dad wants one for gaming, Razer's Pro Click V2 Vertical is the only way to go. Not only does it come with a more ergonomic design, but it also has more programmable buttons, faster polling rates for gaming, and RGB—gotta have RGB for dad to prove he's a real gamer. Buy at Amazon Nothing Ear ($130) There are a lot of wireless earbuds out there, but not everyone (dads included) is okay with defaulting to AirPods. Nothing's Ear, with its ceramic drivers, is fantastic for a dad who needs great audio with a style that's just a little bit different than most. Buy at Amazon Klipsch One Plus Premium ($170) Without making any assumptions about your dad, there's a chance that he may appreciate tech that's a little more analog. Klipsch's Bluetooth speaker brings great sound but also a slick mid-century design with knobs to boot—a design that combines modern tech with a vintage look. Buy at Amazon Lego Mario Kart ($170) What better way to spend time with a dad than over a Lego set? Even better is when that Lego set is a giant Mario riding a go-kart. 'It's-a-me-Mario!' voice not included. Buy at Lego Shun Classic Chef Knife ($170) This isn't the most high-tech product on this list, but it may be among the most practical. We can say with conviction that dad will never struggle with carving a bird ever again if you give the gift of Japanese steel. Buy at Macy's Polaroid Flip ($200) The Polaroid Flip is all nostalgia wrapped in a retro veneer, and it's now one of the better ways to take full-size instant photos at home. The camera is a hefty device, so dad may feel like a big, strong man lugging it around. Buy at Best Buy Flipper Zero ($200) The hardware-hacking dad in your life interested in his next DIY project would be absolutely thrilled to have the Flipper Zero. It's a signal multitool that can connect with various RFID and other radio protocols, plus the GPIO pins and custom firmware can be used to create a whole host of interesting use cases. Buy at Flipper Zero Boox Palma ($246) Kindles and Kobo e-readers are great for reading ebooks, but they don't fit into pockets. The Boox Palma is exactly the solution—a phone-sized e-reader that runs Android apps (though using it for anything more than ebooks is slow AF) that dad can actually grip with one hand. Buy at Amazon Meater Pro XL ($280) Grill dads who don't want to stand by the open flame constantly for every cookout will appreciate the Meater Pro XL. The device's four smart meat probes will let him monitor the temperatures and finish times for multiple meals through a single app, which means no more sprinting back and forth between oven and grill. Buy at Amazon Gifts Under $500 Meta Quest 3S ($300) Has your dad ever expressed any interest in VR, or even doing some at-home workouts? Set him up with the Quest 3S, and he won't need anything more. Buy at Amazon Philips Hue Play Sync Box ($334) If your dad needs an upgrade to his entertainment system, Philips' Hue Play Sync Box has him covered. This tiny box can coordinate the lighting of a movie with Hue smart lights and syncs TV content at 8K 60Hz and 4K 120Hz for a unique home theater experience. Buy at Amazon Google Pixel Watch 3 ($350) Everyone has an Apple Watch. Let dad feel different with the Google Pixel Watch. It tracks almost everything an Apple Watch does, including health and fitness, and the battery life is excellent. The only caveat is that it works with Android phones, not iPhones. Buy at Amazon Meta Ray-Bans ($350) Smart glasses might seem like an overboard gift if dad isn't tech-inclined, but Meta's Ray-Bans might be the right ratio of tech-to-style goodness. They have a classic look and are surprisingly nice for Bluetooth audio. Buy at Amazon Breville Paradice 9 ($395) Don't fault dad if his knife skills are subpar. Fortunately, a high-powered food processor like the Breville Paradice 9 can slice and dice just about any ingredient more evenly and faster. Technology saves time! Who'd have thunk it? Buy at Amazon Sony WH-1000XM8 ($448) Whether it's blocking out a crying baby or angsty teenager, Sony's latest WH-1000XM6 over-ear headphones deliver best-in-class active noise cancellation. Bonus points: they fold up neatly and come with a case that doesn't look like a bra (looking at you AirPods Max Smart Case). Buy at Amazon Gifts Over $500 Xreal One ($500) Maybe some lucky dads will get a $3,500 Apple Vision Pro for Father's Day, but if all dad needs is a pair of video glasses for watching Netflix and YouTube, Xreal's One is more than good enough and stupid easy to setup (just plug it into any device that supports USB-C video out). They're barely larger than a pair of sunglasses, the 1080p video is super sharp, and the screens even dim for a see-through effect. Buy at Amazon reMarkable Paper Pro ($680) If you're gonna get dad an e-reader and can splurge for the very best, the reMarkable Paper Pro is the one to get. It's got a color E Ink screen that's great for reading comics, supports a stylus for notetaking, and you can even get a keyboard folio case for it. Buy at Amazon
Yahoo
30 minutes ago
- Yahoo
Cantor Says These 2 SaaS Stocks Are Top Picks as AI Rewrites the Software Playbook
AI and cloud services have already made their mark on the tech landscape, and the next iteration is taking shape: artificial intelligence software as a service, or AI SaaS. Simply put, it refers to the use of cloud technology to deliver advanced AI tools while minimizing cost and resource demands for end users. Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter The cloud can already reach a wide range of customers, users who require high-end computing but can't support the infrastructure themselves. Adding AI to the mix will put advanced functions – think machine learning and natural language processing – into the cloud's toolbox. From a user perspective, putting AI tools into the subscription-based SaaS model will also give advantages in flexibility and scalability. The opportunity here is substantial. According to Zion Market Research, last year, the AI SaaS market was estimated to be worth $115.22 billion – and it's predicted to see a CAGR of 38% or more over the next decade, to reach $2.97 trillion by 2034. Covering the AI/SaaS segment from Cantor, analyst Matthew VanVliet sees major upside in this space – and in the stocks poised to benefit. 'We believe there is ample upside for the group ahead, as AI represents a much greater catalyst than anything in the past couple of years, more significant and sustainable than pandemic-era work-from-anywhere investments. Our view is the opportunity for growth to re-accelerate points to upside for the AI winners, unlocking multiple expansion if this plays out as we are expecting,' VanVliet opined. Building on that bullish outlook, the analyst has singled out two top picks he believes are especially well-positioned to ride this next wave of AI-driven growth – a view echoed by the broader analyst community. According to the TipRanks database, both stocks carry Strong Buy consensus ratings from the Street. Let's take a closer look. Klaviyo, Inc. (KVYO) The first company we'll look at here is Klaviyo, a software firm that brings CRM (customer relationship management) to the B2C world. The company fields a proprietary data platform with AI insights, to give its customers effective marketing automation, data analysis, and customer service. The aim here is personalized service – Klaviyo's customers can use the company's software packages to improve their own customers' interactions: customer profiles, omnichannel campaigns, web forms, and more. Klaviyo has built its operations and reputation on the quality of its data-based services – which positioned the company well to integrate AI into its offerings. The company's email and SMS marketing services already make use of AI tech to smooth out customization and targeting, to automate content generation, and to optimize send times. Klaviyo's clean data library is a key support for the AI services. Strong services have allowed this company to build a solid customer base. In its last financial release, Klaviyo defined a customer as 'a distinct paid subscription to our platform;' by that definition, the company stated that it had over 169,000 customers as of this past March 31. Within that customer base, the number of large customers – defined as those generating more than $50,000 in annual recurring revenue (ARR) came to 3,030, up 40% year-over-year. In addition to building a strong customer base, Klaviyo's 1Q25 financial release also showed quarterly revenue of $279.8 million, up 33% year-over-year and $11.89 million ahead of the forecasts. The company ran a net loss in the quarter, of 5 cents per share, but that was one cent per share better than had been anticipated. Turning to Cantor's VanVliet, we find the analyst upbeat on Klaviyo, citing the company's strong position and its large total addressable markets and potential for growth. He writes of the stock, 'KVYO's core ecommerce/retail SAM is ~$16b, with a clear eye to more of the market as the platform expands, uptake of its CRM increases, such that it becomes a true system of record, and AI broadens its reach. KVYO's TAM also keeps expanding as it moves upmarket and diversifies across new industries and geographies. Within the US, it sizes the TAM at $34b and the global opportunity at $68b. At $1b+ of revenue today, KVYO's penetration remains low, providing it a long runway of potential future growth.' VanVliet's comments back up his Overweight (i.e., Buy) rating here, and his $48 price target implies a potential gain of 41% for the shares in the year ahead. (To watch VanVliet's track record, click here) The Strong Buy consensus rating on KVYO shares is based on 18 recent Wall Street recommendations, which break down to 15 Buys and 3 Holds. The stock's $33.95 current trading price and $43.41 average target together suggest a one-year upside of 28%. (See KVYO stock forecast) HubSpot, Inc. (HUBS) Next on our list of Cantor's Top Picks is HubSpot, the well-known marketing software platform. The company has a reputation for innovation and has developed a solid stable of marketing software packages offered through a unified platform. HubSpot's software solves problems and smooths out processes in CRM, content management, social media management, and SEO – in fact, in pretty much any area of online direct marketing, inbound sales, and customer service. HubSpot introduced its Breeze AI toolkit last year as an AI enhancement of the company's existing services – and as an independent set of AI-powered marketing tools. The company's Breeze Customer Agent is billed as a '24/7 AI concierge,' capable of independently automating features in marketing, sales, and service. The system is designed to act on the human operator's instruction, with the AI agent handling the implementation. HubSpot claims that client teams using the AI agent see a 10% higher close rate on work orders, a 39% faster ticket resolution, and upwards of 50% of customer contact conversations resolved automatically – with the top users reaching 90%. In addition to streamlining marketing outreach, HubSpot also makes AI systems available in the content field. The company's Breeze Content Agent can scale content marketing efforts, create and publish landing pages, and generate search-optimized blog posts – and all in minutes rather than hours. The AI can even handle scripting and voiceover for video content. In its 1Q25 financial report, HubSpot reported what it described as a 'solid start' to the year. The company's customer count as of March 31 was up 19% year-over-year, a growth figure that offset a 4% decline in average subscription revenue per customer. At the top line, HubSpot reported $714.1 million in revenue, up 16% year-over-year and $13.7 million ahead of the pre-release estimates. HubSpot runs a quarterly profit, and in Q1 it realized a non-GAAP EPS of $1.84 – 8 cents better than expected. The company finished Q1 with $2.2 billion in cash and liquid assets on hand. Checking in again with VanVliet and the Cantor view of this CRM firm, we find him impressed by HubSpot's record of success. The analyst says of the company, 'HUBS is one of the few CRM industry players that has successfully moved into adjacent sub-categories (started in Marketing, expanded to Sales, Service, Content, and increasingly Commerce). We think this is a testament to HUBS's mgmt., which we view as best-of-breed. By methodically building the platform breadth and depth, HUBS is now gaining traction upmarket, which is key to sustaining mid-to-high teens growth over the medium term. HUBS is also building a more robust partner network, which is further accelerating upmarket traction.' Looking ahead, and specifically looking at HubSpot's use of AI to chart a new path ahead, the Cantor analyst remains upbeat, adding to his comments above, 'HUBS' organically built platform is well-positioned to leverage AI and strengthen its competitive edge. Breeze AI is already driving higher Content Hub attach rates (tripled y/y in 1Q). Further, we think Breeze will play an important role in unlocking Service Hub traction, which is critical to HUBS' next leg of growth.' Unsurprisingly, VanVliet rates HUBS stock as Overweight (i.e., Buy). His price target, set at $775, indicates room for an upside potential of 28.5% on the one-year horizon. HubSpot has picked up 28 recent analyst recommendations, which include 24 to Buy against just 4 to Hold, for a Strong Buy consensus rating. The stock is selling for $602.61, and its $749.32 average price target implies a potential one-year gain of 24%. (See HUBS stock forecast) To find good ideas for stocks trading at attractive valuations, visit TipRanks' Best Stocks to Buy, a tool that unites all of TipRanks' equity insights. Disclaimer: The opinions expressed in this article are solely those of the featured analyst. The content is intended to be used for informational purposes only. It is very important to do your own analysis before making any investment. Disclaimer & DisclosureReport an Issue Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data