If You Still Need Convincing, These 33 Items Are Solid Proof That K-Beauty Products = Legit Magic

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29-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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"Not sure how this sorcery works, but I'm obsessed." — A reviewer raving about a dry shampoo powder infused with Korean ginseng, as one does.
1. A moisturizing hair serum if your locks are feeling brittle and dryer than ever — this game-changing potion has you covered. It's made with seven nourishing oils, including argan, coconut, olive, apricot, marula, jojoba, and camellia. Reviewers praise this serum for helping to combat dryness! Plus, it smells downright divine.
Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair, and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I've been using it pretty consistently since purchasing and I've barely made a dent in it. Love it!" — Noley
Get it from Amazon for $13+ (available in two sizes, another bottle type, and four other formulas).
2. A satin-finish TirTir cushion foundation that offers an unheard-of 72 hours of wear while blending *perfectly* to conceal blemishes, redness, and under-eye circles. The buildable formula lets you achieve *just* the right amount of coverage for your needs. It also contains hibiscus and red propolis extracts to help enhance your skin's elasticity. And!!! The oval-shaped puff is great for reaching every inch of your face.
Check out this TikTok of Mikayla Nogueira's review of this foundation.
Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned t here are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at al l. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." — AJ Bond
Get it from Amazon for $17.50+ (available in 39 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).
3. A jar of Anua heartleaf daily toner pads made with PHA to gently exfoliate making dead skin cells go POOF! It may also reduce breakouts, whiteheads, and blackheads. The heartleaf extract soothes and moisturizes for skin so glowy, it'll become an *instant* staple in your routine.
www.amazon.com, www.amazon.com
Promising reviews: " This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn't know these pads would change my skin completely!! I'll be repurchasing forever, best skincare product I've used in a long time, you NEED THIS! You'll immediately notice a difference." — Kenny Vasquez
"When I tell you my skin hasn't been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I'm also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I'm still working on my skin picking but when I don't, these pads help to exfoliate and help with the dark marks. Thank Anua!" — Jessyca Renee
Get it from Amazon for $22.
4. A Nooni tinted appleberry lip oil for creating the most kissable pout with a moisturizing formula that won't leave your mouth a sticky mess — now that's magical. It contains vitamins A, C, and E, and soothing apple water for a lip upgrade you can feel good about!
www.amazon.com, www.amazon.com
This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.
Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" — Rachel
Get it from Amazon for $9.99+ (available in 13 shades and multipacks).
5. I Dew Care's dry shampoo powder, which is a *non*aerosol option made with Korean ginseng to revive limp, greasy hair and add volume. It's a fine, hypoallergenic powder that absorbs oil, sweat, and dirt to help locks stay fresh longer. One reviewer describes it as " sorcery" and tbh, I get it.
www.amazon.com, Amazon
Promising reviews: "I almost want to gatekeep. By far THE best dry shampoo I've ever used — not sure how this sorcery works, but I'm obsessed!" — Robertson
"I originally bought this for a month-long trip to Australia (that began with five days of camping without much time to stop by a store). I wanted something small and non-aerosol (because, travel), and hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it."— Bre
Get it from Amazon for $18+ (available in six shades and in multipacks).
6. The Face Shop's facial foaming cleanser when you wanna simplify your daily routine with a do-it-all face wash that helps you accomplish all your skin goals: cleanse, moisturize, brighten, and remove makeup! You *and* your newfound K-beauty routine can thank me later.
Promising review:"I have struggled with acne my entire life. I've gone to dermatologists, tried salicylic acid, benzoyl peroxide, tazarotene, and nothing ever even reduced it. I struggled with a very basic form of acne on my forehead, and sometimes my chin, and I have sensitive skin so I decided to try something new. I thought I'd have to wait at least a month to see results but within four days everything started to disappear. All of my major acne has completely gone away, I only see little tiny spots here and there but they go away within a day. Nothing like what I used to get. I'm going to start using it on my back to see if it helps there too. 10/10 the best face wash I have ever encountered in my life." — Jaiden
Get it from Amazon for $12+ (available in two sizes).
7. Cosrx Snail Mucin 96% Power Repairing Essence because believe it or not, snails have the healing touch. Bonus: This refreshing formula can be used on all skin types! Reviewers love how well it helps heal acne, inflammation, peeling, fine lines, and even eczema!
This highly concentrated formula contains 96.3% snail secretion filtrate, which helps repair damage while moisturizing your skin. Also, the snail mucin is obtained in a safe way, so no snails are harmed!
My colleague Gabriela Manjarrez can vouch for it:"I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after seeing how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly, it's like your skin is saying 'gimme gimme gimme!!'"
Promising review:"I've been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn't sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it's a nice primer before makeup. I have oily skin and it's helped with that as well. My skin is so soft, with a nice healthy glow. I've noticed my red spots from past acne are fading and my skin just overall looks great. Highly recommend!" — Sarah Downs
Get it from Amazon for $19.20.
8. And a lightweight Cosrx mild gel cleanser that may very well contain some kinda pixie dust y'all. Now you can wash your face without the constant worry that you're stripping your face dry. The low-pH formula contains BHA and tea tree oil to help protect your face from irritants while also strengthening the skin barrier.
All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.
Read more about tea tree oil and acne at Mayo Clinic.
Promising review:"After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" — Haley Hart
Get it from Amazon for $11.90.
9. Torriden hyaluronic acid serum complete with *five* types of HA molecules in a fast-absorbing formula that will make you a believer — it packs a MASSIVE punch of moisture when you need it most. Your skin will stay wonderfully hydrated and smooth thanks to this lightweight, non-sticky serum!
Promising review: "Disclaimer: I went on Accutane five years ago, and this product is one of several other products in my day/night skincare routine. I first picked this up at an Olive Young store during a trip I took to South Korea. It was listed as one of their best-sellers and I 100% can see why. I mist my face before applying a few drops and it absorbs really quickly. Almost immediately my skin looks/feels more hydrated and prepped for the rest of my routine. The days where I feel lazy and don't complete my skincare routine or cheat and not use this, my face definitely looks less dewy/a little more dull. Idk but I'm sold for sure." — Jaylen
Get it from Amazon for $22.52 (also available as a two-pack).
10. A SeoulCeuticals toner mist set to earn a *permanent* spot in your beauty routine once you experience its dewy effects. This skincare juggernaut is made up of 98% naturally derived ingredients such as soothing aloe, rejuvenating cucumber, and antioxidant-rich green tea that'll make your skin glow like never before. It hydrates, plumps, and helps treat blemishes while preventing future breakouts.
SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant Ella Cho to ensure quality and authenticity. You can read more about the brand here!
Promising review:" I'm on my fourth or fifth bottle of this stuff, I use it as a daily toner and I must say that it is AMAZING. My skin is even and bright. I look like a buttery roll or a glazed donut and I love it. My skin has never loved me more. I also pair this with their serum, along with a strict skincare routine." — Victoria Del La Torre
Get it from Amazon for $15.98+ (available in two styles).
11. An Innisfree daily UV defense sunscreen you'll probably always have on hand because it's one of those holy grail products that you absolutely dread running out of. It contains SPF 36 for sun protection, green tea for reducing redness and irritation, and sunflower oil to nourish the skin. Most importantly, it doesn't leave behind a ghostly white cast and will have your face glowing all day long.
Promising reviews:" My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I've tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." — Symphanie Park
"I LOVE this product, I swear by it and I'm pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn't give me a white cast / ashy finish was very hard, so I am so glad I've come across this product! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen, and have no trouble spreading a little over my entire face! I seriously don't leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" — Sierra Keyes
Get it from Amazon for $18+ (available in two sizes).
12. And some peptide patches for blocking out 98% of UV rays because, hello, you don't have a 10-step skincare routine just to have your under-eyes demolished by sun damage. These look like stickers and have an impressive UPF 50+ rating *plus* they're enriched with hydrating peptides to help brighten your skin. Oh, they're also water- and sweat-resistant so you don't have to worry about them staying put.
Amazon
The UPF 50+ rating is the same one that's used for sun protection clothing. You can read more about UPF, why it matters, and how it's different from SPF on the Skin Cancer Foundation website.
Promising review: "I purchased this product for sun protection while golfing, and I love it. The patches are invisible on your skin and feel super lightweight. They also last all day, even when you're out in the sun and sweating. If you're looking for extra sun protection, I highly recommend you get these patches!" — Amazon Customer
Get five pairs from Amazon for $19.95.
13. A Beauty of Joseon eye serum if you've been searching high and low for a product that'll actually put a spell on your under-eye bags. It uses a powerful trifecta of retinol, niacinamide, and ginseng to lessen the appearance of wrinkles, boost skin elasticity, and illuminate your skin – you'll be looking radiant and glowy in no time.
www.amazon.com
Promising review:" This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn't greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by Murad in the morning. I love this product! You can feel and see a difference after one use." — AJ
Get it from Amazon for $16.99 (also available as a two-pack).
14. A Laneige water sleeping mask infused with squalane and a probiotic-derived complex to help hydrate your lips while you sleep for a perfectly ~supple~ pout. Simply slather it on before bed and you'll wake up with refreshed, hydrated lips to the start the day. Bonus: It also helps strengthen your skin's moisture barrier!
Amazon
Promising reviews: " I almost never buy the same beauty product twice, with very few exceptions. Why, when there are so many to try?! This one blew my mind. It feels so rich and luxurious, but still soaks in quickly. It doesn't feel sticky or oily, and it makes my skin feel incredible. I'm combination, but run dry, and this keeps me evened out even in winter." — fannbea6
"This mask is the best!! Your skin will feel hydrated and soft. It is a great overnight reset moisturizer. Tip: I put it inside my fridge so it can stay cold, and when I put it on, the feeling is fantastic, especially after a long day of work." — Valery Caicedo
Get it from Amazon for $32.
15. And their super glowy lip balm so you can elevate your makeup look during the day too! This silky-smooth balm has a lightweight but high-shine finish so you can wear it solo OR on top of your fave lip color. Say goodbye to sticky-icky lips that make your questions your life choices.
Promising review:"Everyone needs this lip gloss in their lives. It honestly makes your lips feel so good. I have one with my makeup and one in my purse to take everywhere with me. It's glossy but not sticky. It feels light on, but makes your lips instantly feel more nourished. Worth every penny." — Britney Badger
Get it from Amazon for $19 (available in nine shades and as a cute gift set).
16. Mixsoon Bean Essence when you're ready to be totally mystified by a skincare product — this revolutionary formula hydrates *and* exfoliates at the same time. Ingredients such as fermented bean, barley, and pomegranate help get rid of dead skin cells while improving your skin tone. Best of all? No sticky residue!!
Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" — Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." — MissKayMae
Get it from Amazon for $19.90 (available in two sizes).
17. An Anua heartleaf pore-clearing cleansing oil to help you remove all traces of makeup while sucking the stubborn sebum from your pores, leaving you with skin that's visibly clearer and smoother! Once you see the results, you'll never be caught without this stuff. 👀
BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.
Promising reviews:"BEST OIL CLEANSER I SWEAR. I've gone through 3–4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don't wear makeup. BUY IT, it's amazing." — rexichor
"Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." — Linette González
Get it from Amazon for $17.69.
18. Plus, their deep cleansing foam for anyone who wants a cleanser that goes DEEP to obliterate dead skin cells and any other gunk clogging your pores. The key ingredient is heartleaf extract, which helps reduce redness and inflammation so your skin is instantly soothed while feeling squeaky clean.
www.amazon.com, www.amazon.com
Promising review:"Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller. I love this stuff. I pair it with the oil cleanser (from the same brand and line), and they did wonders for my skin! I recommend it if you have clogged pores and blackheads." — Nabi
Get it from Amazon for $13.
19. And!!! Anua soothing toner — it can calm irritation and deliver the ~glass skin~ look you've been chasing ever since it erupted on TikTok! It refreshes your complexion by gently balancing your skin's pH so it can better absorb your other skincare products.
www.amazon.com, www.amazon.com
Promising review: "This Anua toner is great, especially for people with sensitive, acne-prone skin. It provides a light layer of hydration along with the soothing and reparative properties of heartleaf. This toner is great for resolving breakouts while preventing new ones. It is particularly good for those tiny little raised bumps (I used to get them on my chin). Highly recommend. Price is very good and even with daily use it will last you quite a while!" — B. MAHTANI
Get it from Amazon for $19.69.
20. Annndd their 10% niacinamide serum that targets dull areas and leaves your face feeling soft to the touch while strengthening the skin barrier. It also contains 4% tranexamic acid and 2% arbutin to minimize the appearance of pores, visibly brighten dark spots, and help even out your skin tone.
It's fragrance-free and cruelty-free!
Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops but it didn't work as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day and it works well under makeup. It'll give you glowy skin if you're one of those who loves a dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" — Amazon Customer
Get it from Amazon for $22.
21. Kahi Wrinkle Bounce Hydrating Multi-Balm, a K-beauty staple that might as well be a magic wand is rightfully obsessed with because it's an all-in-one stick for your face, eyes, lips, and neck. This moisturizer uses collagen and salmon complex to help minimize fine lines and enhance your natural glow. One order of glass skin, comin' right up!
Amazon, www.amazon.com
Check out this TikTok of the balm in action.
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" — Kristy
Get it from Amazon for $22.99 (available in seven styles).
22. A Krave Beauty matcha hemp cleanser, which is a soothing gel formula worthy of a top slot in your skincare rotation for its calming, hydrating effects. It'll gently remove makeup, sunscreen, and dirt without causing irritation. I think it's safe to say you've met your ~matcha~.
www.instagram.com, Krave Beauty
Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress-free.
Promising review:"I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." — Monisa A.
Get it from Krave Beauty or Amazon for $16.
23. Elizabeth Mott's Thank Me Later Eye Primer I bet you'll tell all your friends about to ensure they don't miss out on this K-Beauty sensation either. It keeps your eye makeup intact ALL day long without any smudging or creasing. Take that, oily eyelids!
www.amazon.com
Elizabeth Mott is a Korean American woman-owned biz!
Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straightaway! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae
Get it from Amazon for $16.55.
24. And an Elizabeth Mott pore-minimizing face primer because some products really can do it all. This one has a mattifying effect that'll lessen the visibility of pores, soften the appearance of fine lines, *and* prevent creasing and caking. It's perfect for prepping skin for makeup, or you can wear it solo!
www.amazon.com, www.amazon.com
Promising review: "I wore this primer under my foundation (Nars and Maybelline Fit Me) along with setting spray (Nyx) in this photo [above right]. I had been dunked in the pool two times and went down a giant slide that caused you to go underwater three times. This was the result of my makeup! Love this product. A little goes a long way!" — Ryan Brooks
Get it from Amazon for $17.99 (available in six styles and in bundle packs).
25. A Some by Mi Miracle toner reviewers with oily *and* sensitive skin swear by, which is a near-impossible feat! It uses chemical exfoliants combined with tea tree oil, papaya, and witch hazel extract to eliminate dead skin cells and improve your skin's overall hydration, typically within 30 days. "Abracadabra" just doesn't cut it.
www.amazon.com, www.amazon.com
After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer!
Read more about tea tree oil and acne at Mayo Clinic.
Promising review:"I have pretty bad eczema and sensitive skin so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face & I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." — MintyKiss
Get it from Amazon for $15.80 (also available as a two-pack).
26. A kimchii gel cleanser with antimicrobial properties, which can work wonders for reducing bacteria and preventing pesky pimples. The secret? Fermented radish, kimchi, and 2% salicylic acid. Your skin will feel perfectly exfoliated *and* look so much smoother and brighter.
Norie is a small business founded by Susan Kim Tsui that uses the powerhouse duo of fermented white radish and kimchi in their skincare formula to treat breakouts, clean pores, and leave your skin brighter and clearer.
Promising review: " We have been using this cleanser for several months. So thrilled it is now available on Amazon! My daughter and I love how gentle this cleanser is. She is a teen prone to breakouts and we have tried so many other cleansers. Most of them leave her skin feeling dry. But no dryness with this one and her skin looks much clearer. We both use it as our daily cleanser." — Amazon Customer
Get it from Amazon for $18.
27. A goami rice toner if dry skin is low-key ruining your life and you need a major kick of *daily* hydration ASAP. This toner contains vegetable-originated extracts for soft, smooth, and glowy skin that doesn't feel sticky or greasy.
This toner is vegan and cruelty-free.
Promising review: "I love this toner! I've finished the whole bottle. It's light and moisturizing. I can definitely tell the difference, my skin is smoother and plump. I love it cause I have both oily and dry skin and it makes my skin normal again! Best of all it doesn't burn or irritate my skin, if anything it calms it down. Will definitely be buying again." — Rachael
Get it from Amazon for $23.50 (available in two versions and two sizes).
28. Skin1004's pore tightening and lifting masks to hydrate, tighten, and minimize the appearance of pores and fine lines. Leave it on for 15 minutes and wash it off to reveal your au naturale glow. Mark my words, this is about to become a *must* on your self-care nights!
To use, mix the powder and activator and apply it to your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin.
Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to help heal wounds and protect the skin.
Promising reviews:"After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problem skin. My only caution is that it smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me from here on out!" — Charlie B
"I was a little skeptical when I bought this. Tried it for the first time and was amazed by the results! My skin looks and feels amazing, I felt like I looked at least five years younger. Yes it doesn't smell the greatest, but it wasn't overly strong. My skin is very sensitive and I avoid trying new products because a lot irritate my skin, this product didn't. I am so thrilled." — Dayna
Get an eight-pack from Amazon for $21.23 (also available in a 16-pack and in a variety three-pack).
29. The Saem hydrating eye stick infused with the magic of Icelandic mineral water, moss extract, and seaweed extract — it'll revitalize your under-eye area *and* help improve your skin's elasticity and reduce the appearance of dark circles!
www.amazon.com, www.amazon.com
It also can help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Promising review:"This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rear view mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it's more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don't get much product, but you don't need to use much either, and it's not like it's expensive. Definitely worth it if a product actually DOES what it claims it'll do!!! Buy it!" — Joseph S.
Get it from Amazon for $9.89 (available in three styles and in multipacks).
30. A Sioris Time Is Running Out Mist that'll treat your face to the perks of a mist, toner, and serum with one legendary K-Beauty product you'll truly never wanna run out of. It uses macadamia seed oil, jojoba seed oil, and sunflower seed oil to give you the moisturized, glowy skin you deserve.
Ohlolly
Sioris is a cruelty-free brand with certified vegan formulas that have organically farmed, in-season ingredients.
Ohlolly (where the mist is sold!) is an Asian woman-owned small business based in Los Angeles. It was founded by two sisters on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They particularly seek out natural, plant-based products with unique ingredients that are hard to find anywhere else.
Promising review:"This mist is so elegant and somehow moisturizing enough for the winter months while also light enough for the warmer months! I tried a different toning mist after finishing my last bottle, but quickly came running back to the Sioris mist. Lovely, effective, and a beautiful experience. Will definitely repurchase!" — Grace G.
Get it from Amazon for $10+ (available in two sizes and two other styles) or Ohlolly for $10+ (available in two sizes).
31. A dark-spot correcting serum so you can address the hyperpigmentation that's been bothering you to no end. This enchanting serum contains 5% niacinamide, papaya extract, and plant-derived squalane to help gade dark spots and leave you with a smooth, even complexion.
www.amazon.com, www.amazon.com
Promising review:" I swear by this serum, it made my dark spots disappear. And I've been using this on and off for about four months…because I'm not consistent with my skincare lol. These photos are only about a month apart..as you can see the dark spot on my cheek completely disappeared. I don't have photos from when I first began using it but there's a huge improvement!" — Minah
Get it from Amazon for $16.50.
32. A nourishing Etude House eye cream when you're seeking a new series regular in your K-beauty routine — that's how well it can hydrate and firm the delicate skin around your eyes! It can also help prevent fine lines while leaving your skin silky soft to the touch.
Soko Glam
Soko Glam is an Asian-owned business based in New York City. It was founded by a wife and husband team, Charlotte and Dave Cho, who curate the products on Soko Glam by traveling regularly to Seoul to scour the Korean skincare market.
Promising reviews:"I absolutely love this eye cream! I have a dry skin type and am prone to darkness under eye when I'm tired. After I use a small amount my under eye glows and feels so hydrated. I am on my second jar and will absolutely repurchase it!" — Makayla
"I really wanted an inexpensive eye cream just to moisturize and keep my skin feeling soft and subtle during winter. This did the trick. I've bought it over and over again." — Mary
Get it from Soko Glam for $27.60 or from Amazon for $18.90.
33. And! Etude 2x barrier intensive cream because your skin barrier can always benefit from a moisture-rich formula that'll help strengthen it even more! It might as well have been made in a cauldron because it's loaded with shea butter to leave your skin feeling perfectly supple. Plus, reviewers say it's a nice, creamy texture that absorbs quickly!
www.amazon.com, Amazon
It's fragrance-free and safe for sensitive skin!
Promising review: " My new favorite moisturizer. It doesn't leave skin greasy. It instantly makes my skin comfortable and calm. It is unscented and leaves skin with a good texture. Works much better than much more expensive alternatives." — Carolyn Raney Mason
Get it from Amazon for $16.99 (also available as a two-pack).
Reviews in this post have been edited for length and clarity.