Taylor Swift's New Post Leaves Fans Convinced of Major Career Move
Taylor Swift's New Post Leaves Fans Convinced of Major Career Move originally appeared on Athlon Sports.
Taylor Swift announced on social media this Friday morning that she now owns the rights to her first six albums. This means that the 35-year-old singer owns every single recording, music video, concert film and the art that comes with it.
She has regained ownership of her master recordings from Shamrock Capital, the private equity firm that bought them from Braun's Ithaca Holdings in 2020. They reportedly sold them back to Swift for a price close to the $360 million they originally paid, according to Billboard.
"All of the music I've ever made...now belongs to me," the singer wrote in a letter that's published on her website. "Every single era. My entire life's work."
Back in 2019, it was revealed that Swift did not own the master recordings of her first six albums anymore because they were sold to music executive Scooter Braun when he acquired her former label, Big Machine Records.
The "Lover" singer was just 17 years old when she signed with Big Machine in 2006. Before her contract ended in 2018, she released six albums: her self-titled debut, "Speak Now," "Fearless," "Red," "1989" and "Reputation."
In response, she announced plans to re-record all six albums to reclaim control of her music. From 2021 to 2023, Swift released "Fearless (Taylor's Version)," "Red (Taylor's Version)," "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)."
Everyone knows that Swift is the queen of easter eggs, which are secret clues, messages or symbols that are hidden in her songs, music videos and social media. Many fans noticed in the first paragraph of the letter that the "Love Story" singer wrote 12 i's in the word "this."
"All the time I was thiiiiiiiiiiiis close, reaching out for it, only for it to fall through," she wrote.
Many believe that Swift will be releasing her 12th studio album very soon.
"Oh ts12 I can feel you," wrote a fan on X.
'SUDDENLY LIFE IS WORTH LIVING TS12 TRUTHERS RISE ❤️🔥,' one fan account posted on X, referencing another moment when Swift used exactly 12 letters in a post—when she reposted Selena Gomez and Benny Blanco's latest album "I Said I Love You First" to her Instagram story and wrote, 'I LOVE THIS ALBUM SO MUCH OH MY GODDDDDDDDDD.'
One user joked, "Wait Taylor is low on cash which means TS12 is right around the corner."
Another fan speculated that TS12 would come in 2026, explaining the 26% off sale of 12 items on her website a couple of weeks ago.
"wait, so TS12 is even closer than we thought (february 2026???)," which they posted with the viral GIF of Beyonce winning Album of the Year in the 2025 Grammys for her country album "Cowboy Carter."
Also, many Swifties noticed a new "TS" logo on the top of the letter, which could also be a sign of a new era approaching.
"WHAT is this new logo THIS IS GORGEOUS???" a Swift fan account posted.
"I thought I was the only one that noticed this…" a fan responded. "She ate."
"guys i think we have a new logo…" one fan commented. "ts12 is nearer than we think."
This story was originally reported by Athlon Sports on May 30, 2025, where it first appeared.
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