
44% of Student Enrollments Come from 11.20% Re-Inquiries, Reveals Meritto's Enrollment Index's Trends Report
NewsVoir
New Delhi [India], April 30: Following the widely referenced launch of its industry-first Enrollment Index 2025, Meritto today released a Trends Report titled "The Impact of Re-inquiries, Engagement, and Velocity in Student Enrollments", shedding light on a new frontier in enrollment intelligence. While the original index spotlighted the growing dominance of digital channels, this new report shifts focus to the quality of engagement, revealing how students who re-engage through multiple touchpoints contribute significantly more to enrollments than those who inquire just once.
The new report underscores a striking trend: While first-time inquiries account for the lion's share of total leads (88.8%), they contribute only 55.68% of enrollments, with a modest conversion rate of 0.63%. Whereas 44% of student enrollments are driven by just 11.20% of re-inquired leads.
Among re-inquiries, secondary inquirers, those who engage with an institution through secondary sources, convert at a rate four times higher (2.69%), contributing 24.52% of enrollments despite representing only 8.64% of total leads. Tertiary inquirers, though comprising just 2.56% of all leads, convert at an even more impressive 7.24%, delivering 19.80% of enrollments.
The report reveals the critical role that timing plays in student enrollment decisions. While the majority of applications are submitted within the first five days of inquiry, those submitted after 30, 60, or even 90+ days indicate significantly stronger intent. In fact, students who complete applications even after 90+ days contribute to 6.5% of enrollments.
To help institutions navigate this evolving landscape, the report introduces a refined behavioral framework, segmenting students into three distinct categories: The Prepared Mind, On the Fence, and Unaware. Each group requires a tailored approach, ranging from seamless, low-barrier application experiences for The Prepared Mind, to personalized nudges for those On the Fence, and deeper, more engaging interventions for the Unaware.
"This Trends Report of the Enrollment Index reveals a powerful shift from volume-first approaches to intent-first strategies," said Naveen Goyal, Founder & CEO of Meritto (A Product of NoPaperForms). "As student behavior becomes increasingly non-linear, educational institutions need more than just leads, they need a framework that helps them identify high-intent leads early, re-engage effectively, and adapt to the evolving student journey. The insights shared here offer exactly that, helping institutions shift from assumptions to strategies grounded in real behavioral intelligence." he further added.
The trends report underscores that the future of enrollment lies not in moving the fastest, but in engaging with intent and understanding student needs at every touchpoint. It calls on institutions to adopt dynamic, responsive engagement strategies that prioritize re-engagement, reduce mid-funnel drop-offs, and adapt to the unique rhythms of each prospective student's journey.
Where the first edition of the Enrollment Index provided a comprehensive roadmap for educational institutions to optimize their strategies by analyzing regional trends, top-performing channels, and key conversion challenges, this edition urges them to personalize and prioritize. It's a call to action for enrollment teams to move beyond funnel templates and towards dynamic, responsive engagement strategies grounded in student behavior, not assumptions. The report is now available for download at: Meritto Enrollment Index Trends Report.
Meritto is the flagship product of NoPaperForms. It is the Operating System for Student Recruitment and Enrollment, enabling educational organizations to grow revenue, boost productivity, optimize marketing ROI, and enhance student experiences. Meritto serves over 1,200 institutions across Higher Ed, EdTech, K-12, Study Abroad, Coaching, and Upskilling sectors.
The Meritto Enrollment Index is an industry-first initiative that maps the evolving dynamics of student recruitment and enrollment in India. Anchored in data, the Index provides enrollment teams, marketers, and education leaders with deep, actionable intelligence from traffic channel performance and regional trends to behavioral insights that shape student conversions. With each edition, Meritto advances the industry's understanding of what drives student decisions and what institutions must do to meet them where they are.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Wire
4 hours ago
- The Wire
LEAD Group's ‘Young Leaders Program' Provides Students Opportunities to Solve Real-World Problems at an Early Age
Students Across Geographies Collaborate with Each Other, and with Industry Experts, to Tackle Education Challenges Hyderabad, Telangana, India (NewsVoir) LEAD Group, India's leading school education transformation company, today announced the successful culmination of its pioneering Young Leaders Program ('YLP'). LEAD's YLP brought together 53 exceptional Grade 7 – Grade 9 students from across 14 states, … Continue reading "LEAD Group's 'Young Leaders Program' Provides Students Opportunities to Solve Real-World Problems at an Early Age"


Business Standard
7 hours ago
- Business Standard
The British School New Delhi Hosts the 2nd Edition of the Prestigious UCL India Summer School
NewsVoir New Delhi [India], June 9: The British School New Delhi welcomed 70 pre-university students to its state-of-the-art campus from 2-7 June 2025 offering them a glimpse into the academic rigour of a world leading UK university. Building on the success of the inaugural UCL India Summer School, top UCL professors and department heads returned to The British School to lead the second year of this transformative programme for Grade 11 students. The Summer School featured a blend of lecture style classes, hands on workshops and student led discussions, encouraging participants to think creatively and apply interdisciplinary knowledge to solve real-world challenges. Students chose from six specialised pathways including Globalisation and Technology, Law and Ethics, Economics and Health, Climate Change and the Future City, Understanding the Human Brain, and Medical Sciences and AI. With class size capped at 12, students received personalised teaching from the professors. Each day concluded with a plenary session covering topics such as career development, academic practices and the UK university application process, offering students valuable insights beyond the classroom. The Summer School culminated in a valedictory ceremony where students presented their group projects, receiving certificates in the presence of their families, professors and school leadership. The celebratory event underscored the collaborative spirit and academic excellence fostered through the week. Vanita Uppal OBE, Director of The British School New Delhi, commented, "It is always a pleasure to collaborate with UCL and their excellent team of professors. The partnership between our institutions is based on value driven synergy and exemplifies our commitment to give students access to transformative educational experiences that train minds to apply their academic insights to real-world application. By immersing them in rigorous academic pathways and fostering critical thinking, we aim to inspire the next generation of leaders and innovators. We look forward to the journey ahead." According to UCL Vice President of Operations, Aimie Chapple, "It had been a delight to bring our accomplished academics, students and our fantastic alumni together to give a week long taste of UCL to talented pre-university Indian students. As we prepare to celebrate our bicentennial in 2026, we look forward to coming back to The British School for the third year of this inspirational programme." The British School New Delhi is an inclusive, not-for-profit international school located in the heart of the diplomatic area of New Delhi. Founded in 1963 by the then British High Commissioner and his wife, the award-winning school offers high quality education to British, expatriate and local families by drawing on the best facets of a rich and culturally diverse community. In 2018, the school was awarded the Top British International School of the Year and more recently, has been rated as one of the Top 3 Private Schools in India and the Top 150 Private Schools worldwide for the second consecutive year.


Business Standard
2 days ago
- Business Standard
India's Emerging AI Integrated IoT Company - APM Group Re-Brand Launch
NewsVoir Chennai (Tamil Nadu) [India], June 7: APM is India's first company to build smart IoT products through Artificial Intelligence. APM's journey is about keeping simple values with smart new technology. While many companies focus on just selling products, APM builds complete solutions from scratch. They have their own teams for both software and hardware, which means they don't depend on anyone else to bring their ideas to life. Everything from designing to developing, testing, and finally manufacturing is done within the sample. This gives them full control to make sure every product is reliable, strong, and smart. Using advanced technology, APM's IoT modules help improve safety, efficiency, and performance across many industries. APM provides a range of additional IoT-enabled modules designed to enhance vehicle intelligence and safety. The 4G WiFi Module enables high-speed wireless connectivity in vehicles. The Load Sensor is built to measure axle load or suspension pressure in real-time. The Auto Dipper automatically adjusts headlight intensity based on ambient light and oncoming traffic. APM systems integrate features like speed monitoring, engine diagnostics, predictive alerts, and accident prevention mechanisms, enhancing road safety for drivers, passengers, and cargo. The company's AI-powered solutions provide real-time insights into vehicle health, fuel consumption, engine performance, and driver behavior helping fleet owners make data-driven decisions for smoother operations. APM systems also enable real-time tracking of machine health, operational efficiency, and predictive maintenance, which reduces downtime and maximizes productivity across industries like logistics, agriculture, and manufacturing. Their smart solutions are trusted by top automobile companies across India for helping to reduce costs, prevent breakdowns, and improve safety. Today, APM's smart technology is used in over 1.2 million vehicles across 28 states and 2 union territories in India. Their growing network of 1,600+ trusted dealers ensures nationwide support. APM is also expanding into international markets, including Asia, the Middle East, and Africa--proving that Indian innovation is making a global caters to a diverse range of industries like Automobile, Agriculture, Logistics, Healthcare, Retail, Aerospace, Construction, Energy & Utilities, Pharmaceuticals, FMCG & much more. APM also builds user-friendly apps and interfaces so you can easily check everything about your vehicle from your phone. APM believes in building a safer, smarter, and more connected world not limited to the automobile industry alone, but also across a wide range of sectors, including manufacturing, healthcare, logistics, and more. Their goal is to continue improving technology that benefits everyday users and businesses, making transport safer, more reliable, and more eco-friendly, with ongoing research and development. The leadership team of APM is headed by Mr. Mohamed Kaja, CEO of APM Group who guides the company with a clear vision for the future. Mr. Ramesh leads the production team. He makes sure that products are made efficiently and at a high quality. Mr. Satham Hussain is the head of software development. He specializes in creating mobile apps, and custom solutions for the Internet of Things (IoT). Mr. Nazrudeen handles marketing and works on building the company's brand and reaching more customers. Mr. Jegurudeen, is in charge of Human Resources (HR) and Administration. He ensures smooth management of people and company processes. APM is committed to leading in technology while also caring for nature. One example of this commitment is its partnership with the Plant a Billion Trees (PABT) initiative. Plant a Billion Trees (PABT) is a large-scale environmental initiative dedicated to combating climate change, restoring ecosystems, and improving air quality by planting a large number of trees. At APM, for every product sold, a portion of the proceeds directly supports the Plant a Billion Trees Green Movement. The PABT initiative was founded by Mr. Shailendra Shivakumar and Mr. Velraj Murugan, who have joined hands with Mr. Mohamed Kaja to drive this revolutionary movement forward. The Ministry of Environment, Forest and Climate Change has approved PABT for appreciated driving this revolutionary moment This inspiring story has been published by Birth Marque, Chennai's leading marketing agency. As the tech force behind the rebranding, Birth Marque marketing agency stands out not only for its creativity and ideation but digital marketing services also for its execution--setting benchmarks beyond the standards of other branding firms.