Supermarket unveils giant croissant to mock 'sky high' price of pastries

North Wales Live

8 hours ago

A survey of 2,000 adults revealed that they indulge in two of the buttery pastries each month. The study suggests that Brits will consume a staggering 1,771 croissants over their lifetime. Yet, despite their fondness for the French delicacy, three out of 10 believe they shouldn't cost more than £1.
Shockingly, certain high street bakers are currently asking up to £2.80 for a solitary croissant. In a playful jab at rivals, Asda has unveiled a remarkably large croissant, taking a dig at the price of croissants in competing high street bakeries.
This one-off version is quintuple the regular size, dramatically showcasing the price difference among bakery products. The supermarket's individual in-store bakery snack is a bargain at just 53p, compared to £3 for a similar product at other outlets.
An Asda representative shared their excitement, saying: "We had so much fun creating this giant croissant."
They continued, "We want to make sure the tasty French snack is accessible to all and will now be selling single-serve croissants in our new bakery counter for five times less than some other bakery chains.
"The price of such a simple item has risen considerably in recent years, and so we wanted to raise awareness off this using non-other than a giant version."
The move follows research revealing 37 per cent of consumers prefer the convenience of buying their croissants from supermarket aisles or directly from the in-store bakery.
Interestingly, 17 per cent of people believe they would struggle to tell the difference between a supermarket-bought croissant and one made by an artisan baker.
However, over half of those surveyed said it was essential for a croissant to be authentically French, made using traditional French techniques and ingredients.
An Asda spokesperson commented on the appeal of the pastry, saying, "There's something undeniably comforting about a croissant - that perfect balance of crisp, flaky pastry and soft, buttery layers inside."
They also noted the growing popularity of croissants in the UK, stating, "Croissants have gone from being a continental treat to a firm favourite in British households and cafés, and it's easy to see why. They bring a touch of indulgence to even the simplest of mornings."
The spokesperson further added, "The prices have gone sky high in a number of our high street chains. We believe customers should be paying a fair price."