DoubleTree by Hilton Unveils ‘piebird,' Newest Dining Concept From StiR Creative Collective

Hospitality Net

06-05-2025

Celebrating the rich traditions of American cooking, the approachable American restaurant perfectly complements the brand's signature warm hospitality and caring service
Today, DoubleTree by Hilton announced an original restaurant and bar concept, piebird, which will begin to roll out to properties across the United States later this year. Created, concepted, and designed by Hilton's global, in-house consultancy, StiR Creative Collective, piebird is anchored in Americana nostalgia and will offer a contemporary take on American classics and specialty pies, capturing the warmth of a home-cooked meal for hotel guests and locals alike.
The first piebird location is anticipated to open in fall 2025 at DoubleTree by Hilton Hotel Nanuet, in Nanuet, New York, with a second location at DoubleTree by Hilton Hotel Asheville – Biltmore in Asheville, North Carolina, in early 2026 – with additional locations to follow.
For over 55 years, DoubleTree by Hilton has been a symbol of comfort for travelers worldwide, offering warm hospitality and caring service, and piebird is poised to continue this tradition by capturing the essence of home – rooted in nostalgia and familiarity. Through StiR Creative Collective, we'll bring this innovative concept and scalable brand to life in DoubleTree hotels across the U.S., ensuring that guests enjoy exceptional culinary experiences that feel like home. Shawn McAteer, brand leader, DoubleTree by Hilton
StiR Creative Collective, Hilton's in-house food and beverage development arm, is reimagining hotel food and beverage for both affiliated partners and independent hospitality operations in the Americas as well as Europe, the Middle East, and Africa (EMEA). In the last two years, the collective has debuted several, leading-edge projects, including Leonessa, a sophisticated aperitivo rooftop bar at Conrad New York Downtown; Ayda, an eclectic, Mediterranean brasserie at Waldorf Astoria Cairo Heliopolis; five bespoke restaurant and bar concepts at Conrad Orlando (Ceiba, Sophia's Trattoria, Papaya Club, Apero, Little Spoon); and several elevated dining experiences at Signia by Hilton Atlanta and Canopy by Hilton Toronto Yorkville.
piebird exemplifies Hilton's commitment to delivering exceptional dining experiences across all brands and categories. As a pioneer in the industry, our team at StiR Creative Collective brings a wealth of expertise and creativity to every project, ensuring that each concept, from innovative restaurants to bespoke cocktail bars, is meticulously crafted to provide a memorable experience. piebird blends culinary excellence with the comfort and warmth of DoubleTree by Hilton, creating a truly unique dining destination. Adam Crocini, senior vice president and global head, Wellness, Design and Food & Beverage Brands, Hilton
piebird Chicken Pie — Photo by Hilton
Concept Inspiration
piebird takes its name from the ceramic figurines used to vent steam from covered pies as they bake, helping form a flaky crust and evenly cooked filling. piebird celebrates the rich tradition of American cooking, an expression of ingenuity and creativity born from the heart and heartland.
Menu
Classic preparations will take modern inspirations, with a balanced menu that will have something for everyone. Inspired by American diners, guests can find breakfast dishes ranging from light to soul-satisfying, including the piebird Quicheand Monkey Bread French Toast. For lunch and dinner, sandwiches and salads like the Knife and Fork Caesar and Tomato Jam Grilled Cheese act as lighter fare. In addition to beloved favorites like the signature Chicken Pot Pie, piebird's menu also highlights regional cuisines in the United States, like Southern Comfort and Tex-Mex through dishes like Biscuits and Gravy and the Southwest Cobb.
piebird Breakfast — Photo by Hilton
Anchoring the dining experience, desserts focus on hallmark pies that will change seasonally to highlight fresh flavors. The signature piebird Pie features a chocolate custard topped with chocolate malt balls and will be a menu staple year-round. The Cookie Martini, which pays special homage to the signature DoubleTree chocolate chip cookie that has become synonymous with the brand's welcoming hospitality, will also be a featured item. Additionally, piebird will offer a signature cocktail, the piebird Palmer – as well as classic cocktails that have been reimagined with new flavors, like the Banana Daquiri or the Mandarin Mango Margarita.
piebird Desserts — Photo by Hilton
Design
Inspired by DoubleTree's unique positioning, piebird's design will reflect the feeling of being in a comfortable, relaxed setting connecting with loved ones. Warm, natural textures paired with a calm color palette will put visitors at ease and prepare them for a casual yet elevated dining experience. Pops of floral wallpaper interject personality, which will be paired with carefully curated, vintage-inspired artwork and objects, to make guests feel as if they're dining in a familiar home.
To learn more about StiR Creative Collective and piebird, please visit stircreativecollective.com. To learn more about DoubleTree by Hilton, visit stories.hilton.com/doubletree.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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