Epson Robots Invests in Blank Beauty to Bring Automation and Retailtainment to the Consumer Space
Strategic Investment Fuels New Retail and Service Experiences Through Robotics and On-Demand Manufacturing
LOS ALAMITOS, Calif., May 7, 2025 /PRNewswire/ -- Epson Robots, the #1 SCARA robot manufacturer in the world, is redefining the role of automation by bringing manufacturing beyond the factory floor and directly into the hands of consumers. As part of its strategy to expand into retail and service industries, Epson has made a strategic investment in Blank Beauty Inc., a Knoxville-based tech platform that enables on-demand, customized manufacturing of consumer packaged goods. This partnership marks the beginning of a co-creation initiative aimed at delivering personalized products at scale using advanced robotics.
Epson logo (PRNewsfoto/Epson America, Inc.)
By integrating Epson advanced automation solutions – including the T3 All-in-One SCARA Robot, Epson RC+® software, Color Control Technology, and Spectroscopic Vision systems – with Blank Beauty's autonomous manufacturing platform, the two companies are pioneering a new model for retail engagement. This collaboration brings together Epson's precision robotics and Blank Beauty's agile, on-demand manufacturing with color matching technology to transform how automated systems produce single-quantity, custom products in real time.
As part of the co-creation, Epson and Blank Beauty have developed an innovative in-store kiosk terminal capable of manufacturing and dispensing single- and small-quantity, custom-color nail polishes. Powered by Epson's compact and precise T3 robotic arms, the 2' x 2' kiosk delivers a seamless, space-efficient production experience – from real-time color selection to mixing and dispensing – within minutes. The live, visually dynamic process not only delivers a personalized product, but also serves as a retailtainment centerpiece, offering consumers a next-generation customization experience. The kiosk has already been piloted in select locations with a leading national retailer and is gaining strong traction.
"This is a powerful example of how Epson technology is entering new frontiers – delivering scalable customization, reducing costs and enhancing customer engagement," said Rick Brookshire, Director of Robotics at Epson America, Inc. "Our investment in Blank Beauty through Epson X underscores the active role Epson Robots is taking to drive innovation in production, distribution and consumer experiences across industries."
Beyond in-store experiences, the Epson and Blank Beauty collaboration extends to e-commerce, where Epson-powered equipment integrated with web applications to fully automate the process – from color formulation and mixing to packaging and shipment of online orders.
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