Dollar Car Rental UAE introduces digital-first travel solutions at ATM 2025
Dollar Car Rental UAE is set to unveil a new suite of smart, customer-centric mobility solutions at Arabian Travel Market (ATM) 2025, as it aligns its offerings with the future of global tourism, where innovation, technology and enhanced connectivity are taking centre stage.
Driving innovation in the UAE's travel landscape
The Middle East travel sector is on a steady growth trajectory, with the region expected to achieve a 6.19 per cent CAGR between 2025 and 2029, fuelled by increasing air connectivity, a thriving luxury tourism segment, and digital transformation. As the region positions itself as a global tourism hub, Dollar Car Rental UAE is strategically aligning its products to support this momentum with solutions tailored to both business and leisure travellers.
Marwan Almulla, general manager of Dollar Car Rental in Dubai and Oman, said: "We're reimagining what mobility means in a world where convenience, technology, and personalisation are no longer optional. Our focus is on creating smarter experiences that fit seamlessly into people's lives, whether they're here for business, leisure, or both. This is the future of mobility, and it starts now."
In response to growing demand for more personalised, tech-enabled travel experiences, Dollar Car Rental UAE will use its presence at ATM 2025 to showcase how mobility can evolve to meet the expectations of the modern traveller. With convenience, flexibility and digital-first service now at the forefront of consumer priorities, the brand will unveil three new customer-centric offerings designed to streamline and elevate the rental experience. The company actively incorporates customer feedback into its product development processes, ensuring it delivers the best value for money.
Visitors will be able to explore these innovations through interactive demonstrations of next-generation booking and mobility tools, while engaging in activities such as a Spin the Wheel game, product quizzes and daily raffles. On-ground experts will also be available to discuss new business and fleet solutions tailored for corporate clients looking to optimise transportation strategies in a fast-changing market.
As the UAE cements its status as a global travel hub, Dollar Car Rental UAE's new initiatives underscore the brand's commitment to future-focused service. From digital transformation to premium customer care, the company is positioning itself as a key player in the next phase of travel innovation.
"ATM is a key platform for us to engage with partners, explore new opportunities, and highlight how we're evolving to meet the changing needs of today's traveller. We're excited to connect with the industry, share our vision for smarter mobility, and forge collaborations that will shape the future of travel in the UAE and beyond," Almulla added.
Held under the theme "Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity," ATM 2025 is poised to bring together industry leaders and disruptors from around the world. Visitors can find Dollar Car Rental UAE at Booth TM0581 during Arabian Travel Market 2025.
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