'I've been wearing them forever': Marlo Thomas' go-to Keds are down to $37 (35% off)

Yahoo

09-04-2025

Marlo Thomas never stops inspiring us. As That Girl, she served as a role model for a generation. And her ongoing commitment to St. Jude's Children's Hospital, carrying on the work of her father, cements her status as a legend with as much heart as talent. But we also can't help fawning over her fashion choices.
In an interview with New York magazine, the Emmy winner shared a collection of products she simply can't live without, including a pair of Keds Champion Sneakers. She said she owns them in a "million colors," but that she wears the simple white ones the most. Makes total sense: Of course, this elegant icon appreciates an all-time classic of streamlined simplicity.
Want to copy her look? You can snap up your own pair of Keds now at Amazon for nearly 35% off.
Keds Champions are a heckuva bargain — nearly 35% off at Amazon, depending on the size. This is the lowest price we've found for these classic kicks across the internet, so, uh, yeah, we definitely recommend snagging your favorite pair now.
"All the cool kids wear Converse, but I love my Keds," Marlo told New York Magazine. "I've been wearing them forever and have them in a million colors. I wear my white ones the most, usually when I'm walking to the store or just loafing around. They're very comfortable and aren't cumbersome. So many shoes now have a life of their own, but I like these because they're more streamlined."
Champions are the brand's iconic original sneaker, which first debuted more than a century ago, in 1916, and have been beloved ever since. This was the first rubber-soled canvas shoe of its kind — and, though there have been many imitators, Keds remains the biggest name in canvas lace-ups. They have a timeless, instantly recognizable silhouette and they pair nicely with anything you might wear. With denim? Classic look. With a flouncy dress? What a quirky twist on casual cute! With work clothes? That'll definitely work — they're simple and clean enough to complement business casual attire. Adding a pair to your wardrobe will ensure you have the perfect fallback shoe for nearly every outfit.
They're available in a ton of sizes, widths and colors — but if you're going for the true classic look, you'll want to grab 'em in crisp white!
Along with countless millions who have worn and loved Keds over the brand's 100+ year history, nearly 21,000 Amazon shoppers adore these sneakers.
"I have been wearing Keds since grammar school," wrote a longtime fan. "These traditional white canvas Keds have not changed in all these years."
"I love these shoes. I work in a hospital and wear them every day I work," said another shopper, who praised their versatility and their grippy soles. "Great with dresses. Cleans easily. Floor grip is amazing. Good fit and a fun shoe!"
A Keds (and classic movie) devotee said, "Been buying these Keds for at least 20 years because of Baby from Dirty Dancing [wearing them], lol, but this was my first time buying them from Amazon, and I'm impressed! Sometimes even nice brands have noticeable imperfections on shoes when ordering off here, but not Keds!!! Amazing...!"
If you deal with foot pain, these comfy sneakers might be a great option. "Every lady needs a lil' white pair of sneakers, and these are just perfect. Extremely comfortable and supportive for those who need that extra arch support that you don't find in many of these types of sneaker," said a happy customer.
While shoppers generally can't stop raving about the shoes, this reviewer did note that she felt hers were "loose around the back of the heel," but added in their five-star review, "Keds are a good everyday walking sneaker, have always loved the profile."
Another thing shoppers note is the flexible fabric. "It is a thin shoe, so expect some creasing when you squat and things like that," explained one shopper in their four-star review.
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.