Apple Vibrates iPhones Everywhere With Wild New 'Haptic' Movie Trailer
The rip-roaring new racing film F1: The Movie is blasting into theaters on June 27, but ahead of that, Apple has just released a new kind of movie trailer that makes a strong argument for another sensory dimension of cinema. If you have an Apple iOS device (like an iPhone or certain iPads) you can, as of right now, watch and feel the new "haptic" trailer for F1: The Movie.
Designed with something called the "Taptic Engine," the new trailer vibrates your phone at key parts during the trailer, to simulate the feeling of the Formula One racecars. The gimmick might seem silly, but once you open up the new F1 trailer on your phone, it's actually pretty cool. You can click on that trailer right here, or just open up the Apple TV app on your device.F1 tells the story of Sonny Hayes (Brad Pitt), a retired F1 driver who comes back to the sport after a near-fatal crash sidelined him in the 1990s. During his comeback, Sonny is paired with Noah Pearce (Damson Idris), a younger, hot-headed driver who becomes both Sonny's partner and, apparently, rival.
The movie also stars Kerry Condon and Javier Bardem. Perhaps most interestingly, F1: The Movie is directed by Top Gun: Maverick maestro Joseph Kosinski.
Will the experience of watching F1 in the theater mimic the vibrating, rough-and-tumble feeling of the haptic trailer? That depends. There are 4DX screenings — which include haptic features — of F1 at Regal Theaters around the country.Apple Vibrates iPhones Everywhere With Wild New 'Haptic' Movie Trailer first appeared on Men's Journal on Jun 11, 2025
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