Zara introduces a new 'travel mode' feature in its mobile app
Zara, the flagship brand of the Inditex conglomerate, continues to advance its omnichannel strategy with the launch of a new mobile app feature called 'travel mode.' This initiative aims to enhance the customer experience by offering curated travel content and improving the app's global usability.
Now available on the brand's official app, the travel mode feature can be activated through geolocation in the user's selected market. Once enabled, the tool provides access to travel guides, tips, and recommendations for destinations such as Italy, the United Kingdom, and Japan. Users can explore local attractions like museums, restaurants, and hotels.
In addition to exploring recommendations, customers can share travel memories, locate nearby Zara stores, and make online purchases directly within those markets. Orders placed using the travel mode tool will appear in a dedicated tab within the shopping section of the app.
The feature works even without an internet connection, ensuring consistent access while traveling. This reflects Zara's broader commitment to blending digital and physical retail experiences.
As of the end of 2024, Zara operated 1,759 retail locations worldwide, including both company-run stores and franchises. According to its most recent financial report, Zara—whose performance is reported alongside homeware and decor label Zara Home —achieved a 6.6% increase in sales during fiscal year 2024, reaching 27.778 billion euros in revenue.
Zara is part of the Inditex brand portfolio, which also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. Under the leadership of chairwoman Marta Ortega, the Galician-based group reported a 7.5% rise in net sales for the same fiscal period, totaling 38.632 billion euros.
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