Extend The Ad Network forms new board of directors to accelerate growth and strengthen governance
Extend The Ad Network, a Saudi group specialising in integrated marketing and strategic communications, has announced the formation of its new Board of Directors to lead the group into a new phase of expansion, innovation, and creative leadership.
The move aims to enhance the company's competitiveness, boost its readiness for rapid market shifts, and drive innovation in line with the needs of local and regional markets.
Get your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 on May 29, where top industry leaders will gather to unpack game-changing practices within the world of marketing.
The newly appointed board comprises of seasoned leaders with expertise spanning media, regulation, finance, technology, and organisational transformation.
It is chaired by Mr. Bandar Mohammed Al-Asiri, with members including Mr. Ahmed Mohammed Al-Enezi, Mr. Adnan Abdullah Al-Khalaf, Mr. Hisham Hassan Atiyah, and Eng. Sami Fahad Al-Rasheed.
The Board convened for its inaugural meeting at the company's headquarters in Riyadh, where it approved a set of key governance initiatives, including the launch of a Nomination & Remuneration Committee and an Audit Committee, foundational steps toward more agile and transparent decision-making.
This institutional milestone strengthens Extend The Ad Network's strategic footprint in the marketing, communications, and advertising space across the Middle East and North Africa. The company continues to invest in data-driven marketing solutions that harness creative talent and advanced technology to build stronger brand engagement.
The board of directors includes:
Mr. Bandar Mohammed Asiri – Chairman of the Board
Mr. Asiri is a leader in business, governance, and media. He served on the media team for Saudi Vision 2030, was a member of the Shura Council, and chaired the General Commission for Audiovisual Media, Arabsat, and the Media ٌRating Company. He also served on the Board of the General Entertainment Authority.
Previously, he held leadership roles at AL-KHALEEJIAH Advertising & Public Relations Company and Almarai. Today, he is Co-Founder and General Manager of Suhail International, and Co-Founder of Mal Media Group and Najla Foods. His institutional and entrepreneurial experience will strategically steer 'Extend' in line with the Kingdom's national development goals.
Ahmed Mohammed Alanazi – Board Member
A pioneer in fintech and digital transformation, Mr. Alanazi has led initiatives, including the public launch of Barq wallet and the development of STCPay. As CEO of AlBuraq Financial Company and a board member of the Insurance Authority and eFinance Investment Group, he brings financial acumen and a digital-first mindset that will bolster Extend's innovation strategy and tech-enabled service offerings.
Adnan Abdullah Al-Khalaf – Board Member
With extensive experience across sectors such as retail, telecommunications, sports, and tourism, Mr. Al-Khalaf is a seasoned executive recognised for driving transformation in large organisations. He serves on the boards of the Riyadh Chamber, Al-Saif Agencies, L'azurde Jewelry, and Trophy Commercial, and leads the Quality of Life Office for Administrative Consulting. His strategic versatility and operational insight will help scale Extend's integrated solutions across industries.
Hisham Hassan Attia – Board Member
A financial strategist with deep roots in the media and human capital sectors, Mr. Attia is the CFO and board member of Al Holoul Al Mutakamela Holding Company. With a career spanning corporate finance roles at Saudi Research and Media Group, Arthur Andersen, and Ernst & Young, his expertise will strengthen Extend's financial governance and support sustainable growth initiatives.
Eng. Sami Fahd Al-Rashid – Board Member
As a co-founder of Extend and a visionary in marketing and strategic growth, Mr. Al-Rashid brings a legacy of leadership and brand building. His 10 years of experience as Extend's CEO and his involvement in national-level committees, such as the Riyadh Chamber's Advertising and Publicity Committee, underscore his deep industry knowledge. His return to the board signals continuity and creative evolution at Extend.
Extend The Ad Network is a Saudi-based firm offering end-to-end marketing and communications services, combining digital capabilities with creative strategy. Its portfolio spans media planning, brand identity, influencer marketing, public relations, content production, and AI-powered solutions.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
12 hours ago
- Arabian Post
Aramco Eyes Islamic Debt Market Amid Fiscal Pressures
Saudi Aramco has filed a new prospectus for an Islamic bond issuance programme, indicating a potential return to the debt markets following a $5 billion conventional bond sale earlier this week. The prospectus, dated 30 May, was submitted to the London Stock Exchange, where the sukuk would be listed. Under its terms, Aramco has a year to issue the Islamic bonds. This move comes as the company navigates economic uncertainties and increased oil supply, which have impacted crude markets and reduced the oil exporter's profits. In March, Aramco announced plans to reduce its dividend by nearly a third due to declining profits and free cash flow. The Saudi government relies heavily on revenue from Aramco, including dividends, royalties, and taxes. Last year, oil accounted for 62% of state revenue. The International Monetary Fund estimates that Saudi Arabia requires oil prices above $90 per barrel to balance its budget, while Brent crude is currently trading around $64.40.
Zawya
2 days ago
- Zawya
GE Vernova's H-Class gas turbines to expand Qurayyah power plant
GE Vernova has announced it has secured an order for five 7H-Class gas turbines - three 7HA.03 and two 7HA.02 units – from Técnicas Reunidas and Orascom Construction (TR & Orascom Construction). The two companies have signed, under a 50-50 joint venture, the engineering, procurement and construction (EPC) contract for Qurayyah Independent Power Plant (IPP) Expansion Project in the Eastern Province in Saudi Arabia. This expansion project, a 3 gigawatt (GW) combined cycle gas-fired power plant with readiness to build a carbon capture unit, aims to bolster electricity production capacity and enhance operational efficiency in Saudi Arabia. Expanding Saudi Arabia's fleet of combined cycle power plants plays a crucial role in Saudi Arabia's plan to generate half of its electricity from gas by 2030 and half from renewables, paving the way to net-zero greenhouse gas (GHG) emissions by 2060, a statement said. Hajr Two Electricity Co, a company owned by ACWA Power, the Saudi Electricity Company (SEC), and Haji Abdullah Alireza & Co signed a Power Purchase Agreement (PPA) for the Qurayyah Independent Power Plant (IPP) Expansion Project with the Saudi Power Procurement Company (SPPC – Principal Buyer) in February 2025. Hajr Two Electricity Co commented: 'The QIPP Expansion Project is a very ambitious project and we are proud to support its development. We look forward to working with TR & Orascom Construction and GE Vernova to contribute to Saudi Arabia's enhancement of its electricity supply as the Kingdom transitions its power generation mix to incorporate more renewable energy in alignment with Saudi Vision 2030 and its ambitious sustainability targets.' 'QIPP project is evidence of Saudi Arabia's strong belief in the future of gas as it emits less CO2 and other pollutants than oil-fueled power plants,' said Joseph Anis, President & CEO of GE Vernova's Gas Power business in Europe, Middle East & Africa. 'We have developed a productive and successful relationship with TR & Orascom Construction building on our proven expertise in natural gas combined cycle plant engineering, operability, and plant integration, and we are delighted to deploy some of our most advanced power generation technologies, with the potential to integrate carbon capture solutions to help significantly reduce carbon dioxide emissions in QIPP's and other gas power plants in Saudi Arabia.' GE Vernova has been playing a pivotal role in fostering the evolution of the Kingdom's energy infrastructure for almost 90 years, supporting economic diversification, localization, high value exports, and talent development efforts and still does so today in support of Saudi Vision 2030. The company currently employs approximately 850 people in Saudi Arabia. GE Vernova's investments in the Kingdom include the Khobar Integration Facility (KIF) for grid solutions, as well as the GE Manufacturing and Technology Center (GEMTEC) campus in Dammam, which encompasses a Services and Repairs Center for gas turbines, the GE Saudi Advanced Turbines (GESAT) facility for the manufacturing of gas turbines, components and accessory modules, the GE MENA Decarbonization Center of Excellence, and a Monitoring & Diagnostics Center for the remote monitoring of power generation assets. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
TECHx
2 days ago
- TECHx
Huawei ICT Global Final 2024-25 Concludes in Shenzhen
Share The 9th Huawei ICT Competition Global Final 2024-2025 concluded in Shenzhen, China, with a vibrant closing ceremony and awards presentation. Huawei revealed that 16 teams from nine Middle East and Central Asia (ME&CA) countries took part in the final round. The countries included Pakistan, Saudi Arabia, Uzbekistan, Qatar, Kazakhstan, Bahrain, Iraq, Jordan, and Lebanon. Participants competed across two categories—Innovation Track and Practice Track. The teams won four first prizes, four second prizes, and eight third prizes. Huawei reported that the finalists advanced from a regional selection process that drew over 31,000 university students and faculty from more than 640 institutions across 19 ME&CA countries. In total, 62 students and faculty made up the 16 qualified teams. These participants demonstrated strong technical skills and innovation capabilities at the Global Final. The Comsats University Islamabad team from Pakistan secured first prize in the Innovation Track. Qatar University of Doha for Science and Technology received second prize for its 'BeMySense' project. The AI-driven platform uses computer vision and natural language processing to support real-time sign language and voice interaction. Third prizes went to team Volta from Uzbekistan and team NABEEH from Saudi Arabia. A member of the Qatar team shared their appreciation, stating the Huawei ICT platform was a valuable learning and competition experience. The team also praised the opportunity to engage with international participants. Huawei presented the 'Women in Tech' award to the all-female NABEEH team from Saudi Arabia. The company also revealed its Green Development Awards, recognizing teams using technology to tackle environmental challenges. In the Practice Track: First prizes in the Network category went to teams from Bahrain, Kazakhstan, and Jordan. Pakistan secured third place in the same category. Kazakhstan and Pakistan won second prizes in the Computing Track. Lebanon and Iraq earned third place in the Computing Track. Lebanon also claimed second place in the Cloud Track, with Pakistan, Iraq, and Kazakhstan receiving third. Huawei announced that diplomatic officials attended the awards ceremony. Representatives from the Embassy of Kazakhstan and the Saudi Consulate General in Guangzhou presented awards to their national teams. A roundtable forum, led by Tavsultanova Tamara of Huawei's ICT Talent Partner Development Department, explored educational trends and innovation. It featured experts from government, academia, and industry, including Dr. Omar Alzubi from Al Balqa Applied University, Jordan. Additionally, the 2025 Huawei Most Valuable Instructor Forum was held on May 21. Huawei reported that the event brought together nearly 200 ICT Academy teachers and industry experts. They shared teaching practices and discussed school-enterprise collaboration. Mardin Anwer from Salahaddin University showcased her achievements after a global selection process. Huawei awarded 18 instructors from 10 countries the title of Most Valuable Instructor. Aigul Izdenova from the Ministry of Education and Science of Kazakhstan delivered a keynote. She highlighted how the 'AI-Sana' program supports AI startups and educational reform. Dr. Mohamed Madkour, Vice President of ICT Strategy & Marketing at Huawei ME&CA, said the competition demonstrated how students use emerging technologies to solve global challenges. He emphasized the role of AI, cloud computing, and big data in transforming industries while promoting sustainability and digital inclusion. Huawei also hosted the AI Accelerating Education Transformation Summit during the event. It announced the AI Capability of the Huawei ICT Academy Intelligent Platform. Participants visited Huawei's Ox Horn Campus and Exhibition Hall to explore its latest research and ICT practices. Since its launch in 2015, the Huawei ICT Competition has engaged over 960,000 students and faculty members. Participants have come from more than 2,000 institutions across 100 countries and regions. Huawei revealed that the competition is listed on China's national university competition list and is part of UNESCO's Global Skills Academy. It aims to meet the growing demand for professionals in AI, big data, and cybersecurity through multi-track contests, academic collaboration, and curriculum development.
