Amazon's In-Car Technology Deal With Stellantis Is Dead
In early 2022, Stellantis announced that it would work with Amazon to develop new software for the automaker's vehicles. That included technology for the cabin and infotainment experience. It was called
SmartCockpit
, and it was supposed to arrive in vehicles starting in 2024. However, that deadline came and went without the software, and now we know why—Amazon and Stellantis are ending their SmartCockpit collaboration.
Both companies confirmed to
Reuters
that they were "winding down" SmartCockpit development. Neither company told the publication the reason for the mutual decision; however, they said in a statement that this would allow the companies to "focus on solutions that provide value to our shared customers and better align with our evolving strategies."
In 2022, Stellantis said that SmartCockpit would run in millions of Stellantis vehicles globally beginning last year. It was supposed to "integrate with customers' digital lives" and create a personalized experience with AI-enhanced apps, Alexa-enabled voice controls, and other tech-centric features. Stellantis claimed that SmartCockpit would adapt to a driver's behaviors and interests, as well as work with other Amazon services.
The SmartCockpit project is just one example of automakers reaching out to tech companies for help in developing software, as some of them have struggled. Volkswagen has had serious issues with software that
delayed several projects
.
Amazon is just one company fighting to control your vehicle's screens.
Google Built-In
(not to be confused with Android Auto) is already in many vehicles, including those of General Motors, Ford, Honda, Volvo, and others. Apple wants to solidify its dominance with its
CarPlay Ultra
, which takes over every screen in a car. It recently launched on Aston Martins.
Infotainment Showdown:
Land Rover's Official Apple CarPlay Retrofit Kit Won't Come to the US
GM Killed the Only Apple CarPlay Retrofit for Its EVs
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Source:
Reuters
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