French Senate approves ‘anti-fast-fashion' bill chiefly targeting Shein, Temu

Fashion Network

a day ago

Louwagie said that the government will notify the European Commission of this bill even before the end of the joint parliamentary committee work that will start soon, and that the government will also work on the decrees regulating the bill's application, and notably define the thresholds that will formally identify an operator as 'ultra-express' or 'ultra-fast-fashion'.
Before the vote, the representatives of the various Senate groups spoke to explain their positions on the vote. An opportunity to underline for some the positive amendments made to the bill, and its weaknesses for others.
Many senators welcomed the removal of a provision of the 2022 anti-waste law on unsold goods, which allowed ultra-fast-fashion operators to benefit from tax allowances when donating unsold goods to charitable associations. The re-introduction of a blanket ban on advertising for ultra-express fashion operators was also appreciated. 'This law does not prohibit, it protects by defining what is abnormal. It protects our environment and that of our children. It protects the economy and our textile industry. We can be happy we are giving ourselves the means to achieve our goals,' said Nicole Bonnefoy, representing the Socialist, Ecologist and Republican group, adding that 'we welcome the re-introduction of article three, which will form a negotiation basis for requesting an amendment to the European e-commerce directive, so that these restrictive measures can be made to apply to companies based for example in Ireland.'
Although the amendments have been approved by the groups, several points still prompted strong reservations. The introduction of the term 'ultra-express fashion' has led to much teeth-gnashing among environmental associations and sustainable fashion brands, which believe that the aim of fencing in all types of fast-fashion practices is no longer being pursued. Jacques Fernique of Ecologist group Solidarité et territoires insisted on this aspect, emphasising that the various laws will not enter into force for many months yet, since they have to be examined again by the European Commission and the joint parliamentary committee, something which won't happen before the autumn. 'Today's vote is a relatively positive step. Shein, Temu and Amazon are pushing to the extreme a business model that destroys local jobs and our city centres' appeal. But both ultra-express fast fashion and fast fashion adopt the same approach, selling transient, low-cost disposable products. This bill is targeting the ultra-fast fashion explosion, but we can't see why the penalties shouldn't potentially apply to everyone.' Fernique is campaigning for provisions that would 'push back against the kind of disposable fashion sold by foreign platforms but also by French and European companies. It's sustainable fashion that we ought to promote, regardless of the nationality of who sells it.'
An issue which the majority of senators did not endorse. 'This bill has set a course. It doesn't pretend to solve everything, but it intends to draw boundaries,' said Valente Le Hir, who is affiliated with the Republican group and is the bill's rapporteur in the Senate. She has advocated for the middle ground in various issues, asserting that the Senate wants to draw up a 'stronger bill, not a travesty of it. We have said it's time to limit the excesses of express fashion without penalising those who are working towards greater sustainability in the industry. [The bill] has distinguished, within a poorly understood sector, what constitutes planned overconsumption and what constitutes sustainable innovation. We've clarified the target. We've drawn a clear line between what we want to regulate, ultra-express fast fashion as embodied by platforms like Shein and Temu, and what we want to preserve, in other words affordable, locally rooted fashion that generates jobs in France, that anchors our communities, creates connections and boosts local industry.'
After the government will have sent the text over to the European Commission, the latter will have three to four months to comment. And while French MPs and senators will be working within the joint parliamentary committee, the Commission's analysis and observations will play a key role in the bill's final wording and provisions. In the meantime, the lobbying efforts that have been ongoing for months are set to continue.