Modern Arab identity: Unveiling Rasasi's Hawas Fire and Pink

Khaleej Times

a day ago

This Eid, Rasasi Perfumes brings the essence of modern Arab identity into full bloom with two highly anticipated additions to its best-selling Hawas line: Hawas Fire and Hawas Pink. These are not just perfumes — they are bold expressions of individuality, crafted to make a statement as strong and memorable as the festive season itself.
Hawas Fire is a fragrance that crackles with intensity and strength. It's made for the man who walks into a room and owns it — effortlessly, with style. The top notes introduce clary sage, bringing aromatic sharpness that sets the tone. As the scent evolves, the heart reveals Egyptian jasmine paired with marine accords, blending floral elegance with a saline breeze that feels both clean and commanding. The base is where the magic truly lies — a textured trio of amber, ambergris, and mineral notes. The result is a warm, magnetic trail that lingers like a whisper of confidence.
Whether you're dressed for Eid prayers or preparing for an evening of family gatherings and laughter, Hawas Fire is the signature that complements a powerful presence — intense but never overwhelming, fresh yet grounded in tradition.
On the other side of the spectrum lies Hawas Pink, a delicate yet defiant ode to modern femininity. It opens with the brightness of Egyptian neroli, wrapped in the spice of cinnamon and nutmeg. The heart softens into an alluring bouquet of orange blossom and tuberose, kissed with golden marshmallow — a note that adds a sweet, unexpected twist. Finally, the base notes — cotton candy, vanilla, and tonka bean absolute — envelop the wearer in a comforting, joyful finish.
Hawas Pink is made for the woman who knows how to be soft and strong at the same time. It's a fragrance that speaks of tenderness, resilience, and joy — a fitting companion for Eid mornings filled with celebration and late evenings shared with loved ones.
Together, Hawas Fire and Hawas Pink represent Rasasi's dedication to crafting perfumes that reflect the spirit of the region: bold, generous, and deeply emotive. Both scents are housed in beautifully designed flacons that exude luxury, making them ideal Eid gifts for those you love — or for yourself, as a well-earned indulgence.
This year, as homes fill with the aroma of festive cooking, the rustle of new clothes, and the warmth of reunion, let your fragrance speak volumes. Let it be part of your Eid ritual, as personal and expressive as your choice of words or wardrobe.
With Hawas Fire and Hawas Pink, Rasasi offers more than scent. It offers storytelling — a journey through heritage, identity, and modern Arab glamour.
This Eid, celebrate with scent. Celebrate with Rasasi.