Boy Scouts of America rebrands to ‘Scouting America'
NEW MEXICO (KRQE) – The Boy Scouts of America has officially rebranded to Scouting America as it celebrates its 115th birthday. The organization announced last year it would rebrand.
Scouting America also filed for bankruptcy to help settle sexual abuse lawsuits from more than 89,000 men who claimed to have been abused while scouting. Scouting America's president says the rebrand allows them to have a fresh start.
Boy Scouts see a small membership uptick after rebrand to Scouting America
'What the name change does is it really allows us to kind of rebrand and reset. You know, having been in bankruptcy, a 115-year-old organization, it's kind of nice to have some things that are new and fresh and different and really speak to the organization that we are today and that we want to be in the future,' says Roger Krone, President, and CEO of Scouting America.
The move comes as the Texas-based organization began welcoming girls into scouting just five years ago, as well as gay youth in 2013.
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