VMS Partners with Cygnus Marketing Communications

Martechvibe

08-04-2025

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands. Staff Writer less than a minute ago
Cygnus Marketing Communications, a provider of performance marketing and enterprise technology solutions serving the higher education vertical, announced its strategic alliance with Verisk Marketing Solutions (VMS), a business of the global data analytics and technology provider Verisk.
This collaboration seamlessly integrates Verisk Marketing Solutions' robust, privacy-forward data offerings, including TCPA insights, identity, and attribute data, with Cygnus' state-of-the-art marketing intelligence system, VEGA.
This first-of-its-kind alliance equips higher education institutions with innovative and user-friendly tools through a single provider. By combining powerful consumer insights and an advanced marketing intelligence platform, institutions can focus less on operational complexities and more on driving enrollment growth.
The alliance highlights simplicity, privacy, outstanding customer support, and an unparalleled ability to enhance performance marketing campaigns.
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'Through this strategic alliance, we are augmenting our ability to help institutional stakeholders gain in-depth insight and transparency into key areas of their promotional and student recruitment efforts. Verisk Marketing Solutions' commitment to consumer privacy and responsibly sourced data strengthens our ability to help institutions ensure all promotional efforts are deployed in a manner that is student- and institution-centric, and which are fully aligned with regulatory mandates,' said Marcelo Parravicini, Chairman and CEO of Cygnus Marketing Communications, Inc.
'The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.'
'Higher education institutions play a vital role in our communities and society, so we're proud to work with Cygnus to help increase the efficiency of their recruitment and promotion strategies and tactics,' said Jamie Field, Vice President of Strategic Alliances for Verisk Marketing Solutions.
'Cygnus's innovative and flexible marketing intelligence platform, VEGA, makes it easy to ingest our privacy-first TCPA data, as well as our consumer attribute and identity data, delivering compliant and effective marketing to adult education seekers.'
This alliance positions higher education institutions at the forefront of enrollment management innovation. By merging Cygnus' sophisticated marketing intelligence with Verisk's robust consumer insights under one provider, institutions can streamline operations, enhance enrollment strategies, and enjoy unparalleled support.
This collaboration redefines the standard for leveraging compliant and transparent data-driven tactics to elevate adult student recruitment.
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The Martechvibe team works with a staff of in-house writers and industry experts.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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